Customer Reviews

Twitter Power: How to Dominate Your Market One Tweet at a Time

5 star:		(84)
4 star:		(18)
3 star:		(7)
2 star:		(3)
1 star:		(4)

 

 

I was disappointed with Twitter Power, especially after reading the many reviews that claimed this book would reveal many techniques for both beginners and pros alike. For anyone that has been using Twitter for more than a couple weeks, this book is really 101. It seems to be geared towards people that have never heard of Twitter or are just getting started. If that's the case, this book will help you get your feet wet, but it doesn't shed light on anything you can't pick up on your own simply by using Twitter for a few days.
Twitter is real time with instant response in most cases, and you'll find out what works for you and what doesn't almost immediately. You can also pay attention to the power players and note their approach. The book just points you to the top users on Twitter anyways. Save your money and do a little homework.
I've given an extra star because 10% of author proceeds go towards sustainable long term water solutions in developing areas of the globe.

This is the third Twitter book I have read and this one was the best by far. In my reading and marking pages, I found at least 50 specific marketing strategies I can use right now. Being an author of 20 books myself, I am a tough critic of these kinds of books. I would give this one my highest recommendation for anyone wanting to learn about Twitter or online marketing in general.

[...]

I've been following Joel on Twitter for over a year as of writing this. Over that time I've seen his Twitter following grow by thousands of followers! Watching this amazing growth and following Joel's tweets I've realized he definitely knows Twitter inside and out. I'm glad he's finally released all his knowledge and tips into book format.

Just in the the first few chapters Twitter Power covers the basics and potential mistakes I see SO MANY people making with Twitter. It then goes on to cover many other helpful aspects such as how to use Twitter to build your brand, getting help, building a team, applications you can use with Twitter, and more.

I highly recommend reading Twitter power for anyone that uses Twitter and wants to get the most out of it.

If you're interested in creating a successful Twitter account- especially one you hope will boost your bottom-line- you'll find the book is worth every cent.

It's obvious from the start of the book, which you'll want to read in front of your computer, that Comm wants readers to utilize it as a reference guide to get started and make productive use of their Twitter time- not be an end-all-be-all Twitter Bible (he leaves plenty of room for Twitter to upgrade).

New Twitter users will find the first three chapters immensely helpful, while those of us who are already Tweetie Birds (follow me @RhiBowman) could easily skip them. Though, I wouldn't, if I were you; you'll likely find a couple of wise tips you never knew you were looking for within those pages. They cover a brief history of social media, Twitter's recipe for success and how to get started- from choosing a user name to resources for designing your profile page.

While it's true much of the rest of the book is intended for business users, the good-to-know information will be helpful for those who are all about Twitter fun, too. Every Twitterer wants to build a following (chapter five), needs to "play nice" (chapter 12 covers legal-ese) and lots of groups might be interested in using Twitter to communicate with their members (chapter seven). But, business users will want to pay particularly close attention to the chapters on customer service, brand building and using Twitter as a tool to drive traffic to your Web site (and products).

The book is easy to use as a reference with its thorough contents page(s) and comprehensive index. So, for those who don't feel they have the time to read cover-to-cover, you can certainly pick through for the specific information you need to know.

Speaking of picking, I do have a couple of gripes. I'll start with typos; they're distracting. There aren't tons of them, but there are enough of them for me to mention them here. Second, of the many helpful Web sites Comm lists, I did find that he has a business interest in one of them (TwitPwr.com). Wish he would have disclosed that fact. (Maybe since the name is so close to the book's title he assumed we'd figure it out.) Lastly, his co-author Ken Burge, mentions a portion of the book's Web site several times in techy chapter 11 but, as of this writing, it's under construction. Of course, the book is only one week old. And, frankly, those are minor problems and shouldn't prevent you from reading the book.
twitterstats

Here's why: the book is going to help you increase your "followers" list and it will help you use Twitter more effectively- whether for business or for pleasure. For proof, look at the stats for my Twitter account. When I began reading the book- three days ago- I had 328 followers. Right now I have 454- and, I've only just begun to follow Comm's advice. Plus, I've gained followers that I genuinely like who I hope enjoy Tweeting with me.

I can't help but believe Comm would be proud of me for paying attention to the numbers.

Rhiannon Bowman, Freelance Writer
The Word Trade
rhibowman.wordpress.com

Whenever I get involved in something new, I like to get the definitive source of information to make sure I do it right.

"Twitter Power" certainly fits the bill on that score. Lucid and well-written, the book will be my Baedeker as I navigate the world of Twitter and social media.

I only wish Comm had spent a little more time on the most basic of basics -- deciphering the Twitter interface and Twitter conventions, for example. It took me a while to figure some of that stuff out and I'm still learning.

He should also yell at his publisher for the sloppy editing job they did. Comm deserves better.

But these are minor carps. The book is a must for anyone who wants to get started with Twitter the right way and it is highly recommended.

I found the book too basic in some ways, very redundant, and not particularly helpful. An example- lots of stuff on how to gain new followers (none of it particularly original) but nothing on how to manage all those followers. So you have 500 - how do you keep up with all those tweets? (answer- ignore most of them and use TweetDeck to help you focus on the people you find valuable and want to engage with). Save your money and read some of the helpful blogs available.

Twitter Power is a great book that covers everything I wanted to know, and needed to know (without realizing it) about using Twitter in the best ways possible. I joined Twitter a while back, started tweeting and looking around online at the other tweeters, and really started to wonder just what in the heck all the Twitter hype could possibly be about. Sure, it's cute to be able to send micro-blogs of up to 140 characters length out to the world, so what's the big deal? Well, Joel Comm's book opened my eyes, and I now know what the big deal is! I'm eagerly pressing on with his suggestions and guidance, and after just a few days of implementing what he teaches in his book, it's starting to work, and work well.

After explaining the basics of Twitter, and how it compares to several other well known social media sites on the web, Joel's chapter 3 dives right in with details of how to work with Twitter the right way, right from day one. For example, he starts with creating and adding your own powerful background image, with a good explanation of why that's important. His checklist of exact sizing, positioning, and what content to put there, and what not to put there, is exactly the type of nuts and bolts guidance I was looking for. There's much more to this one chapter than just creating your background image though, and it's all packed with great advice and know-how.

The other chapters in Twitter Power fill in all the important things you should know about Twittering, and how to leverage its value to help you promote your own products, business, or even just to brand yourself. You can choose to simply have a lot of fun with Twitter, like a lot of people do, or you can follow Joel's lead and use Twitter as a new, state-of-the-art powerful tool for increasing your business or personal presence on the web. Joel provides the tools, knowledge, and insight - you get to put it all to work for you in whatever fun way that works for you.

Twitter Power was a fun read, and it's the kind of book you don't want to put down. The only frustration I had with this book was finding myself having to put it down repeatedly, just so I could go try the cool things Joel suggests! It's a great book, and for anyone wanting to learn more about Twitter, I highly recommend it! ... twitter.com/jccraig

This year, one of the things I wanted to do with my business was to be more transparent with my friends, subscribers, potential prospects, and current customers. If this is something you're wanting to do with your business, or even personal life, then I highly recommend reading Joel Comm's "Twitter Power". This isn't just about the basics of using the social media outlet known as Twitter, but it goes in depth on how to make the most of Twitter's power without spending your entire day with it. In other words - it shows you how to make Twitter work FOR your business.

One of the most valuable things in this book is Joel's strategy on HOW to build a strong following of helpful "twitterers" and then essentially turn them into promotional outlets for your sites, while at the same time providing a helping hand to them. I've learned A LOT from Joel.

Just like Joel's other books, this one does NOT disappoint. Twitter Power has several amazing insights and is just a downright FUN read!
I highly recommend it!

Matt Callen
iNet Innovation, Inc.
http://www.inetinnovation.com

Twitter Power: How to Dominate Your Market One Tweet at a Time I read the kindle edition of this book. Joel packs in so much information I am going to re-read it to start implementing some of the ideas I missed on the first go-round. I highly recommend it!

If you want to learn a "secret technique" (or even a whole bunch of them) giving you an unfair advantage over your competition, you need to get this book now. Go for the rapid shipping option. It's that important.

Even better, you can put what you learn to work for you immediately.

When I first discovered Twitter, I thought it was a clever waste of time; since then, I've learned Twitter can be an endless source of contacts, leads, and sales for virtually any business -- including your business.

I can think of nobody more qualified to share the power of Twitter than someone who has used it to great advantage -- more than once. Someone, in other words, like Joel Comm.