60 of 70 people found the following review helpful
on February 10, 2009
This is the third Twitter book I have read and this one was the best by far. In my reading and marking pages, I found at least 50 specific marketing strategies I can use right now. Being an author of 20 books myself, I am a tough critic of these kinds of books. I would give this one my highest recommendation for anyone wanting to learn about Twitter or online marketing in general.
8 of 8 people found the following review helpful
on February 23, 2009
If you're interested in creating a successful Twitter account- especially one you hope will boost your bottom-line- you'll find the book is worth every cent.
It's obvious from the start of the book, which you'll want to read in front of your computer, that Comm wants readers to utilize it as a reference guide to get started and make productive use of their Twitter time- not be an end-all-be-all Twitter Bible (he leaves plenty of room for Twitter to upgrade).
New Twitter users will find the first three chapters immensely helpful, while those of us who are already Tweetie Birds (follow me @RhiBowman) could easily skip them. Though, I wouldn't, if I were you; you'll likely find a couple of wise tips you never knew you were looking for within those pages. They cover a brief history of social media, Twitter's recipe for success and how to get started- from choosing a user name to resources for designing your profile page.
While it's true much of the rest of the book is intended for business users, the good-to-know information will be helpful for those who are all about Twitter fun, too. Every Twitterer wants to build a following (chapter five), needs to "play nice" (chapter 12 covers legal-ese) and lots of groups might be interested in using Twitter to communicate with their members (chapter seven). But, business users will want to pay particularly close attention to the chapters on customer service, brand building and using Twitter as a tool to drive traffic to your Web site (and products).
The book is easy to use as a reference with its thorough contents page(s) and comprehensive index. So, for those who don't feel they have the time to read cover-to-cover, you can certainly pick through for the specific information you need to know.
Speaking of picking, I do have a couple of gripes. I'll start with typos; they're distracting. There aren't tons of them, but there are enough of them for me to mention them here. Second, of the many helpful Web sites Comm lists, I did find that he has a business interest in one of them (TwitPwr.com). Wish he would have disclosed that fact. (Maybe since the name is so close to the book's title he assumed we'd figure it out.) Lastly, his co-author Ken Burge, mentions a portion of the book's Web site several times in techy chapter 11 but, as of this writing, it's under construction. Of course, the book is only one week old. And, frankly, those are minor problems and shouldn't prevent you from reading the book.
Here's why: the book is going to help you increase your "followers" list and it will help you use Twitter more effectively- whether for business or for pleasure. For proof, look at the stats for my Twitter account. When I began reading the book- three days ago- I had 328 followers. Right now I have 454- and, I've only just begun to follow Comm's advice. Plus, I've gained followers that I genuinely like who I hope enjoy Tweeting with me.
I can't help but believe Comm would be proud of me for paying attention to the numbers.
Rhiannon Bowman, Freelance Writer
The Word Trade
17 of 20 people found the following review helpful
on February 6, 2009
I've been following Joel on Twitter for over a year as of writing this. Over that time I've seen his Twitter following grow by thousands of followers! Watching this amazing growth and following Joel's tweets I've realized he definitely knows Twitter inside and out. I'm glad he's finally released all his knowledge and tips into book format.
Just in the the first few chapters Twitter Power covers the basics and potential mistakes I see SO MANY people making with Twitter. It then goes on to cover many other helpful aspects such as how to use Twitter to build your brand, getting help, building a team, applications you can use with Twitter, and more.
I highly recommend reading Twitter power for anyone that uses Twitter and wants to get the most out of it.
7 of 7 people found the following review helpful
on February 28, 2009
Whenever I get involved in something new, I like to get the definitive source of information to make sure I do it right.
"Twitter Power" certainly fits the bill on that score. Lucid and well-written, the book will be my Baedeker as I navigate the world of Twitter and social media.
I only wish Comm had spent a little more time on the most basic of basics -- deciphering the Twitter interface and Twitter conventions, for example. It took me a while to figure some of that stuff out and I'm still learning.
He should also yell at his publisher for the sloppy editing job they did. Comm deserves better.
But these are minor carps. The book is a must for anyone who wants to get started with Twitter the right way and it is highly recommended.
15 of 18 people found the following review helpful
on May 20, 2009
I found the book too basic in some ways, very redundant, and not particularly helpful. An example- lots of stuff on how to gain new followers (none of it particularly original) but nothing on how to manage all those followers. So you have 500 - how do you keep up with all those tweets? (answer- ignore most of them and use TweetDeck to help you focus on the people you find valuable and want to engage with). Save your money and read some of the helpful blogs available.
5 of 5 people found the following review helpful
Twitter Power is a great book that covers everything I wanted to know, and needed to know (without realizing it) about using Twitter in the best ways possible. I joined Twitter a while back, started tweeting and looking around online at the other tweeters, and really started to wonder just what in the heck all the Twitter hype could possibly be about. Sure, it's cute to be able to send micro-blogs of up to 140 characters length out to the world, so what's the big deal? Well, Joel Comm's book opened my eyes, and I now know what the big deal is! I'm eagerly pressing on with his suggestions and guidance, and after just a few days of implementing what he teaches in his book, it's starting to work, and work well.
After explaining the basics of Twitter, and how it compares to several other well known social media sites on the web, Joel's chapter 3 dives right in with details of how to work with Twitter the right way, right from day one. For example, he starts with creating and adding your own powerful background image, with a good explanation of why that's important. His checklist of exact sizing, positioning, and what content to put there, and what not to put there, is exactly the type of nuts and bolts guidance I was looking for. There's much more to this one chapter than just creating your background image though, and it's all packed with great advice and know-how.
The other chapters in Twitter Power fill in all the important things you should know about Twittering, and how to leverage its value to help you promote your own products, business, or even just to brand yourself. You can choose to simply have a lot of fun with Twitter, like a lot of people do, or you can follow Joel's lead and use Twitter as a new, state-of-the-art powerful tool for increasing your business or personal presence on the web. Joel provides the tools, knowledge, and insight - you get to put it all to work for you in whatever fun way that works for you.
Twitter Power was a fun read, and it's the kind of book you don't want to put down. The only frustration I had with this book was finding myself having to put it down repeatedly, just so I could go try the cool things Joel suggests! It's a great book, and for anyone wanting to learn more about Twitter, I highly recommend it! ... twitter.com/jccraig
7 of 8 people found the following review helpful
on February 6, 2009
This year, one of the things I wanted to do with my business was to be more transparent with my friends, subscribers, potential prospects, and current customers. If this is something you're wanting to do with your business, or even personal life, then I highly recommend reading Joel Comm's "Twitter Power". This isn't just about the basics of using the social media outlet known as Twitter, but it goes in depth on how to make the most of Twitter's power without spending your entire day with it. In other words - it shows you how to make Twitter work FOR your business.
One of the most valuable things in this book is Joel's strategy on HOW to build a strong following of helpful "twitterers" and then essentially turn them into promotional outlets for your sites, while at the same time providing a helping hand to them. I've learned A LOT from Joel.
Just like Joel's other books, this one does NOT disappoint. Twitter Power has several amazing insights and is just a downright FUN read!
I highly recommend it!
iNet Innovation, Inc.
3 of 3 people found the following review helpful
on October 13, 2009
A couple weeks ago I flew down to Atlanta to meet Diane Myer (@flydigemini) of StudioCom (@studiocom) at her Atlanta agency. After chatting, she handed me a copy of Twitter Power: How to Dominate Your Market One Tweet at a Time. Having never read it herself, she passed it off to me so that I might read it and write a book report for her. Here's that book report.
Twitter Power was written by Joel Comm (@joelcomm) and is a rare bird: a book that is both a shameless, step-by-step self-promotion and marketing guide for social media and a book that trains readers on best practices, which is a great help to people new to social media (Twitter being only one of many social media tools that it shows you how to use).
Twitter Power is dead center between the PhD work of history, case studies, and Twilosophy offered by Shel Israel in the form of Twitterville and the more moralistic 101 step-by-step work of Tee Morris in All a Twitter. What makes Twitter Power different to me is that is spends quite a bit of the book ignoring Twitter. It backs off and deals with the broader social media solutions offered over the last decades, including advice for blogging and the history of social media. Then it paves the way for why Twitter actually matters -- not only offering partial context in the form Twitter's history but also context that traces back to BBS systems.
Mind you, this isn't Cluetrain. Twitter Power does suggest that just about anything and everything can be monetized and is open to monetization -- and it also suggests that maybe, sometimes, dropping affiliate links into everything might not be the right way to play it.
I appreciate this sort of shamelessness. It is more honest and a lot less moralistic than a lot of the other Twitter books. For example, this is the only book I have read that doesn't do the requisite Guy Kawasaki witchhunt.
In fact, unlike many of the books I have reviewed, I dog-eared page 48. I have been meaning to jump into Photoshop and create myself a custom Twitter background image -- like all the cool kids make. The one I have isn't nearly as pimp-daddy as I would like. So, I turned down a corner to remind me to go back and either make my own or drop $100 for @Twitart to make one for me.
Like I said, this is a useful book!
I think 2009 is the year that the nerds who are trying to keep Twitter pure and pretty get a wedgy and a good pantsing, and Twitter gets a little less "church lady" and a little more "rock star." Joel Comm is someone I look to as a leader. Additionally, I am much obliged to MC Hammer (@mchammer), Gary Vaynerchuk (@garyvee), Darren Rowse (@problogger), Chris Pirillo (@ChrisPirillo), Steve Rubel (@steveRubel), and Robert Scoble (@scobleizer) for also paving the way to Twitter and blog shamelessness! God bless all your souls.
Thank you, Joel Comm, for actually writing the book on it.
3 of 3 people found the following review helpful
on May 15, 2009
Well to tell you the truth - my mom did not have anything to tell me about Twitter.
But what she could not tell me, was totally compensated by Joel Comm in his new book.
Previously, I had the notion that using Twitter was completely ridiculous. How were you to make money from such a simple tool?
I was gloriously wrong! Twitter is much more than simply an internet marketer ego-building tool. By using it the right way, you can compliment your existing business by leveraging the power of Twitter to increase brand awareness and basically let everyone know how you can help them out with their problems.
Joel had laid everything out clear and simple. You can use all his advice in the book to build a greater internet marketing presence in the world.
I know because I have already started to build mine.
Do follow me on Twitter and I will follow you back.
3 of 3 people found the following review helpful
on February 5, 2009
I decided to get my first Twitter account end of Dec 2008 (yeah I know it took me a while). I weighed the pros (publicity & more traffic) & cons (distractions from work) and decided the pros outweighed the cons and that it was a good idea to get our company twitter account going.
But at the time I remember seeing Joel had somewhere around 6,000 or 7,000 followers then which was only about 5 weeks ago.
He now has over 10,000 followers! Do you think he might know a thing or two about twitter? Hmmm...I'm guessing for sure YES.
If you want to learn how to attact more followers and get more publicity for yourself and/or your business Twitter Power can help you out. Don't underestimate the power of twitter for your business.
I've known Joel for many years now and he always puts out great books that help others out.