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Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
 
 
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Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online [Paperback]

Warren Whitlock (Author), Deborah Micek (Author)
4.4 out of 5 stars  See all reviews (38 customer reviews) |
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Book Description

Publication Date: October 15, 2008
NO RULES

The revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power.

Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace.

Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time.

This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now.

Join us on Twitter!

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Customers buy this book with Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time by Joel Comm Paperback $11.32

Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online + Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
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Editorial Reviews

About the Author

Warren Whitlock is a #1 best selling author, publisher, and editor of the BestSellerAuthors.com blog focused on social media and marketing strategy.

Deb Micek is the author of the first published book on New Media Marketing, Secrets of Online Persuasion, Coach Deb ranks among bleeding edge experts and trendsetters - all while keeping things simple for her clients.

Product Details

  • Paperback: 277 pages
  • Publisher: Xeno Press (October 15, 2008)
  • Language: English
  • ISBN-10: 1934275077
  • ISBN-13: 978-1934275078
  • Product Dimensions: 8.9 x 5.9 x 0.6 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (38 customer reviews)
  • Amazon Best Sellers Rank: #536,249 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Warren Whitlock Page
Warren Whitlock
Warren Whitlock's mission is to help authors and businesses improve the results of their offline and online marketing programs.

Warren is a #1 best selling author, speaker publisher, blogger, and social media marketing strategist.

Warren has been an entrepreneur in the computer, publishing and media. He started his career in broadcast advertising, developing cross promotions between two or more businesses, and has used the same strategies in direct mail and other media.

Over the past decade, Warren has taught thousands of small businesses, authors and individuals how to use proven direct marketing principles to promote product or service, started a trade association for manufacturers in the imaging products industry and served on several executive boards.

Customer Reviews

Most Helpful Customer Reviews
20 of 22 people found the following review helpful
Format:Paperback
Can Twitter really help make you a better marketer? Maybe even a better person?

Seriously, how much is there really to say about a goofy web tool that only lets you send messages up to 140 characters at a time?

After reading Twitter Revolution, I realize a LOT!

While I had messed around with Twitter for about a year, I really didn't get much out of reading what a bunch of strangers ate for breakfast. I felt even less motivated to post responses to "What are you doing?" If I didn't really care what I was doing half the time, why should anyone else?

Then I realized, what I WAS doing was reading books about social media. The silly book on even sillier Twitter seemed to be one of the only ones left. My guess is that if I could sit still long enough to read Gravity's Rainbow or the Glass Bead Game, I never would have ordered the Twitter Revolution. Now, I'm so glad that I did.

Warren Whitlock and Deborah Micek opened my eyes to a world that I am now arguably obsessed with; one where ease of access to seemingly superficial engagement with others is a bridge to deeper connections.

From a business perspective, using Twitter the way Warren and Coach Deb describe makes "Permission Marketing: Turning Strangers into Friends and Friends into Customers" a reachable reality by beginning with simple ways to earn trust, learn more about each other and provide potential solutions to problems. Bringing a real voice [one that doesn't try to divide "professional" from "personal"] to ongoing conversations is refreshing and exciting.

I now better recognize Twitter as an amazing tool for doing just that and much more.
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40 of 49 people found the following review helpful
Unbelievable! March 11, 2009
Format:Paperback
Micek and Warren show you that illiteracy is no reason not to self publish. The power of their book lies is the profound points that it makes over and over again. This book has two earthshaking things to say. 1) People using Twitter knew minutes before the rest of the world that there had been a major earthquate in China. 2) You can outmaneuver the corporate world by starting conversations on Twitter and finishing them on the telephone (or some other medium).

These authors are well equipped to see both sides of a contradiction. For example, talk radio was an early tremor of the New Media Revolution, because it was "participatory." On the other hand, radio is a controlled medium that silences the people. (p. 13) But Twitter takes us beyond both.

The authors bring the prosaic within reach. They tell us that Twitter is, "an unprecedented growth opportunity like never before in history." Their insights have eluded many intelligent people. For example, corporations, including even "Internet industries" are fighting against the New Media Revolution, and "didn't think about people participating." And there's proof. Upload speeds are not as fast as download speeds. (p. 15)

The authors unleash the power of unbounded creativity. Warren advertizes that he is a best-selling author, while Micek tells us she has run and sold several multi-million dollar companies. She understands that the new media are all about participation, because she has created a system that puts it on "auto pilot." (p. 255)

Be prepared for the revolution. The authors make the hard-to-believe claim that they used Twitter to write the book. Once this book is resting on your bookshelf, you will believe. They say, "This book is as revolutionary as the social media revolution," because it is full of Twitter posts that use "creative spelling," like "e.e. cummings, the poet who rebelled against the rules." They even provide a special interview with a man who single-handedly created a Twitter app that is, "definitely lacking a definitive usefulness." (p. 110)

I don't want to give too much away. That would be far too easy. But here are the top three resons (p. 100) for using Twitter: 1) To combat loneliness, 2) To kill boredom when you stand in lines, 3) To connect with people by mobile phone, without calling them. This same chapter serves to "demonstrate the power of Twitter" by calling itself 101 Reasons to Use Twitter, and offering fifteen reasons. This liberates Twitterers to provide the remaining 86. Revolutionary? Yes! They tell us that this, "is a new way of writing a chapter," and tout the green benefit of saving paper. (p. 100) I'm looking forward to seeing how much paper they can save next time. This is one of the most eye-openingly obvious and painstakingly redundant books of our time. I believed that hype was, by definition, beyond the bounds of credibility. This book has proven my wrong, by stretching the bounds even farther.
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17 of 20 people found the following review helpful
Format:Paperback
Deb and Warren write that twitter is the ripple that has become a Tsunami. They are right. But this book is truly the earthquake which can start the momentum getting the Tsunami started.

The Twitter Revolution gives the reader the knowledge and ability to participate in the "new media" known as twitter. Twitter is a fast paced method of communicating and interacting with those you follow and who follow you. It shows you how you can step right into the twitter world and interact and learn from those you are following and who follow you.

Early in the book we learn why we should even give a darn about twitter. And than we get a clear and concise explanation of what twitter is. And that is not an easy task. Best of all, the Twitter Revolution is true to form and says exactly what twitter is, "it turned into SO much more than that." What is really cool about this chapter as with a lot of the book, Deb and Warren take advantage of their own followers to aid in defining what twitter is. So instead of just getting a book full of the ideas and thinking of the writers alone, we get the input of some of the thought leaders who are actually using what the book is talking about. Hat tip to Deb and Warren for getting twitter itself involved in the process.

The Twitter Revolution is a complete start to finish on what it is and how to use it. And, it gives you the tools both in the book and in what applications it mentions to truly take advantage of what twitter is and what it can do for you.

If there is one chapter that makes this book worth whatever it cost, it would be "ten steps to attract a flood of followers." If you don't have followers, your conversations are going to be real lonely.

Get the book and get a jump start on how to use twitter and use it right.
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Most Recent Customer Reviews
Just realized our beacon is grail shaped
Twitter Revolution really illustrates how Twitter has been embraced by the sole-proprietor marketing set. Read more
Published 3 months ago by Rob Fitzgibbon
Very good, but it's just average
I read this book about 2 years ago when I started using Twitter... Twitter is my favorite tool for online advertising... I have an account with more than 70. Read more
Published 16 months ago by Oscar Fabra
waste of time
Promoting a small business and marketing niche products can benefit from social media. But all I learned from this book is that Twitter is cool and the author is very, very... Read more
Published on December 1, 2009 by Robert Powell
Twitter as you never seen it before
Social Media Marketing Expert, of over 20 years, Warren Whitlock and his co-author, Deborah Micek, give an a thorough insight into what Twitter is about, how to use it well to... Read more
Published on September 22, 2009 by Literary Media's
How to make a quick buck - write a book on Twitter
This book was written very poorly, in a very choppy manner. It is difficult to follow with lots of rabbit trails. Read more
Published on September 7, 2009 by Brian C. Newman
Excellent resource for Newbie and Vet Tweeters
Clever and insightful. This a great "how to" about Twitter,New Media and the impact it is having on our lives.

wwww.twitter.com/HealthcareGuru
Published on April 28, 2009 by Michael Ryan
How to use part of the social media revolution
I origionally bought this book for my mom and a little for myself. For my mother it was bought because she keeps asking what twitter is and how to use it. Read more
Published on April 22, 2009 by Scott S, Bell
Warren Whitlock hits a homerun with "twitter Revolution"
Warren Whitlock's "twitter Revolution" is a must for anyone wishing to fully understand and exploit this remarkable new social networking tool. Read more
Published on April 10, 2009 by John Zajaros
very cute, written on twitter, not that readable
My health center is looking into social networking to it's primary population, college students. I bought this book to explore Twitter as a resource. Read more
Published on March 26, 2009 by Elizabeth Ritzman
You'll find great tips to get started, really embrace social...
If you don't have tweeps, aren't familiar with the twitterverse or haven't started tweeting, it's time to get on board with the twitter Revolution. Read more
Published on March 24, 2009 by Lisa Manyon
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Search Inside This Book:
Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
traditional marketing, marketing yourself, mobile marketing, tag cloud, trending topics, twitter app, twitter stream, replies tab, using twitter, twitter account, online persuasion, use twitter, new media marketing, social media, internet marketers, raving fans
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Twitter Revolution, Twitter Success Stories, Real World, Friend Feed, Ten Steps, Reasons Companies Need, Twitter Handbook, Robert Scoble, Coach Deb, Flood of Followers, Twitter Different, The Hill, Influencing the Influencers, John Reese, Secrets of Online Persuasion, Talk Business, All Tweets, Following Device, Seth Godin, Terminating Twitter Trolls, Home Find, Get Started With Twitter, Warren Whitlock, Branding Yourself
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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