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Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online [Paperback]

by Warren Whitlock, Deborah Micek
4.3 out of 5 stars  See all reviews (35 customer reviews)

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Book Description

October 15, 2008 1934275077 978-1934275078 1
NO RULES The revolution is underway. The power of social media lies with the people who use tools like You decide how to use your power. Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace. Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time. This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now. Join us on Twitter!

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Editorial Reviews

About the Author

Deb Micek is the author of the first published book on New Media Marketing, Secrets of Online Persuasion, Coach Deb ranks among bleeding edge experts and trendsetters—all while keeping things simple for her clients.

Product Details

  • Paperback: 277 pages
  • Publisher: Xeno Press; 1 edition (October 15, 2008)
  • Language: English
  • ISBN-10: 1934275077
  • ISBN-13: 978-1934275078
  • Product Dimensions: 8.9 x 5.9 x 0.6 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (35 customer reviews)
  • Amazon Best Sellers Rank: #1,065,059 in Books (See Top 100 in Books)

More About the Author

Warren Whitlock is a digital business development strategist. In 2008, he wrote the first book about Twitter and Mobile Marketing, and the best selling "Profitable Social Media: Business Results Without Playing Games." He is the host of Social Media Radio and speaks frequently about social media marketing, online publicity and marketing, social networking and building lifetime value for rapid growth.

Warren helps businesses transform to a new way of doing business using social media and online marketing and promotion to attract the right audience from the 2 billion people using the Internet. His breakthrough strategies to integrate mobile marketing, public relations and and lead generation with conversions to return on investment for lifetime value has helped hundreds businesses achieve rapid and continuing results from their marketing process.

Warren has worked in technology, business services, broadcasting and currently involved with media, health and several startups. He's known on social media sites as @WarrenWhitlock, where you can find him in having individual discussions and answering questions daily

Customer Reviews

Most Helpful Customer Reviews
21 of 23 people found the following review helpful
5.0 out of 5 stars Genius in 140 Characters or Less November 17, 2008
Can Twitter really help make you a better marketer? Maybe even a better person?

Seriously, how much is there really to say about a goofy web tool that only lets you send messages up to 140 characters at a time?

After reading Twitter Revolution, I realize a LOT!

While I had messed around with Twitter for about a year, I really didn't get much out of reading what a bunch of strangers ate for breakfast. I felt even less motivated to post responses to "What are you doing?" If I didn't really care what I was doing half the time, why should anyone else?

Then I realized, what I WAS doing was reading books about social media. The silly book on even sillier Twitter seemed to be one of the only ones left. My guess is that if I could sit still long enough to read Gravity's Rainbow or the Glass Bead Game, I never would have ordered the Twitter Revolution. Now, I'm so glad that I did.

Warren Whitlock and Deborah Micek opened my eyes to a world that I am now arguably obsessed with; one where ease of access to seemingly superficial engagement with others is a bridge to deeper connections.

From a business perspective, using Twitter the way Warren and Coach Deb describe makes "Permission Marketing: Turning Strangers into Friends and Friends into Customers" a reachable reality by beginning with simple ways to earn trust, learn more about each other and provide potential solutions to problems. Bringing a real voice [one that doesn't try to divide "professional" from "personal"] to ongoing conversations is refreshing and exciting.

I now better recognize Twitter as an amazing tool for doing just that and much more.
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40 of 49 people found the following review helpful
1.0 out of 5 stars Unbelievable! March 11, 2009
Micek and Warren show you that illiteracy is no reason not to self publish. The power of their book lies is the profound points that it makes over and over again. This book has two earthshaking things to say. 1) People using Twitter knew minutes before the rest of the world that there had been a major earthquate in China. 2) You can outmaneuver the corporate world by starting conversations on Twitter and finishing them on the telephone (or some other medium).

These authors are well equipped to see both sides of a contradiction. For example, talk radio was an early tremor of the New Media Revolution, because it was "participatory." On the other hand, radio is a controlled medium that silences the people. (p. 13) But Twitter takes us beyond both.

The authors bring the prosaic within reach. They tell us that Twitter is, "an unprecedented growth opportunity like never before in history." Their insights have eluded many intelligent people. For example, corporations, including even "Internet industries" are fighting against the New Media Revolution, and "didn't think about people participating." And there's proof. Upload speeds are not as fast as download speeds. (p. 15)

The authors unleash the power of unbounded creativity. Warren advertizes that he is a best-selling author, while Micek tells us she has run and sold several multi-million dollar companies. She understands that the new media are all about participation, because she has created a system that puts it on "auto pilot." (p. 255)

Be prepared for the revolution. The authors make the hard-to-believe claim that they used Twitter to write the book. Once this book is resting on your bookshelf, you will believe.
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17 of 20 people found the following review helpful
Deb and Warren write that twitter is the ripple that has become a Tsunami. They are right. But this book is truly the earthquake which can start the momentum getting the Tsunami started.

The Twitter Revolution gives the reader the knowledge and ability to participate in the "new media" known as twitter. Twitter is a fast paced method of communicating and interacting with those you follow and who follow you. It shows you how you can step right into the twitter world and interact and learn from those you are following and who follow you.

Early in the book we learn why we should even give a darn about twitter. And than we get a clear and concise explanation of what twitter is. And that is not an easy task. Best of all, the Twitter Revolution is true to form and says exactly what twitter is, "it turned into SO much more than that." What is really cool about this chapter as with a lot of the book, Deb and Warren take advantage of their own followers to aid in defining what twitter is. So instead of just getting a book full of the ideas and thinking of the writers alone, we get the input of some of the thought leaders who are actually using what the book is talking about. Hat tip to Deb and Warren for getting twitter itself involved in the process.

The Twitter Revolution is a complete start to finish on what it is and how to use it. And, it gives you the tools both in the book and in what applications it mentions to truly take advantage of what twitter is and what it can do for you.

If there is one chapter that makes this book worth whatever it cost, it would be "ten steps to attract a flood of followers." If you don't have followers, your conversations are going to be real lonely.

Get the book and get a jump start on how to use twitter and use it right.
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Most Recent Customer Reviews
2.0 out of 5 stars Just realized our beacon is grail shaped
Twitter Revolution really illustrates how Twitter has been embraced by the sole-proprietor marketing set. Read more
Published on February 14, 2012 by Rob Fitzgibbon
3.0 out of 5 stars Very good, but it's just average
I read this book about 2 years ago when I started using Twitter... Twitter is my favorite tool for online advertising... I have an account with more than 70. Read more
Published on December 29, 2010 by Oscar Fabra
1.0 out of 5 stars waste of time
Promoting a small business and marketing niche products can benefit from social media. But all I learned from this book is that Twitter is cool and the author is very, very... Read more
Published on December 1, 2009 by Robert Powell
2.0 out of 5 stars How to make a quick buck - write a book on Twitter
This book was written very poorly, in a very choppy manner. It is difficult to follow with lots of rabbit trails. Read more
Published on September 7, 2009 by Brian C. Newman
5.0 out of 5 stars Excellent resource for Newbie and Vet Tweeters
Clever and insightful. This a great "how to" about Twitter,New Media and the impact it is having on our lives.

Published on April 28, 2009 by Michael Ryan
5.0 out of 5 stars How to use part of the social media revolution
I origionally bought this book for my mom and a little for myself. For my mother it was bought because she keeps asking what twitter is and how to use it. Read more
Published on April 22, 2009 by Scott Sylvan Bell
5.0 out of 5 stars Warren Whitlock hits a homerun with "twitter Revolution"
Warren Whitlock's "twitter Revolution" is a must for anyone wishing to fully understand and exploit this remarkable new social networking tool. Read more
Published on April 10, 2009 by John Zajaros
2.0 out of 5 stars very cute, written on twitter, not that readable
My health center is looking into social networking to it's primary population, college students. I bought this book to explore Twitter as a resource. Read more
Published on March 26, 2009 by Elizabeth Ritzman
5.0 out of 5 stars You'll find great tips to get started, really embrace social...
If you don't have tweeps, aren't familiar with the twitterverse or haven't started tweeting, it's time to get on board with the twitter Revolution. Read more
Published on March 24, 2009 by Lisa Manyon
5.0 out of 5 stars What IS IT with Twitter? What It Is Actually All About and How ON...
I first heard of twitter like for texting between Millenials in Silicon Valley.

Then I heard Dave Lakhani who is absolutely all business extol its virtues at Kevin... Read more
Published on March 17, 2009 by April Braswell
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