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Twitterville: How Businesses Can Thrive in the New Global Neighborhoods First Printing Edition
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Top Customer Reviews
I made it a point to observe the book's author Shel Israel and witness his interactions with the people who stood on line to get their copies signed. I notice his warmth and authentic interactions with people on the line and to my amazement he engaged them in conversation. No made up smile and next, no rushing. He was enjoying interacting with people and sharing their perspectives on twitter. The line was growing longer so I decided to buy the book. I thought that someone as engaging as this, a true listener would have insights on Twitter that I may be interested in reading.
I was not disappointed. I purchased the book at the Twitterville event and I have been enthralled ever since by his brilliant insights and observations. The book reads like a fine novel with the story telling prowess of any of the best in the fiction genre. He recounts without adornment the way people have used Twitter in real life situations.Read more ›
Here's why: Twitterville offers an outstanding insight, through case studies, into the different ways that individuals and businesses (large and small) have successfully leveraged Twitter. Importantly, even though it seems silly to talk about history when discussing Twitter (after all, Twitter is only 3 years old), this history is important because it shows the growing shifts in social activism and the increasing voice that loosely organized "groups" have gained when using Twitter to respond to marketing campaigns (and missteps) launched by brands. This history also shows that cultural norms - even for a 3 year old social network - continue to radically shift. What was acceptable in 2007 and 2008 (or if not acceptable, at least not visible) is met with criticism and anger in 2009.
Why should you care how others have leveraged Twitter? You should care because missteps on Twitter can create publicity nightmares for brands (and individuals). And while some brands even now continue to stay silent on Twitter, Shel correctly reminds us in the final chapter that: "Chances are that right now, there's a conversation going on in Twitterville that can impact what you do for a living."
Think about that for a moment. Historically, brands (mostly through agencies) closely guarded and controlled conversations about their products or services. Social networks have changed this dynamic, and Twitter has led this shift.Read more ›
Twitterville is a logical extension of Naked Conversations. It's well-written and digs deep on how companies have used (as well as haven't used) this new medium to their advantage. Twitter, whether you like it or not, is changing the world. People are thinking and reading in 140 characters or less. Companies are beginning to listen and open their doors to Twitter. The results are amazing and Shel has documented all of the amazing stories in a single volume... Twitterville.
This book is a must read for companies who "don't get" Twitter. It's a must read for Marketers who want to effectively use Twitter. And it's a great read for Twitter business users - providing them with priceless information on how to leverage the medium. Kudos to Shel for writing such an amazing book - the best book to date that I've found on the strategies behind Twitter!
Twitterville + Twitter for Dummies is the power combination for developing and executing strategies utilizing Twitter! Must reads for every business.
When I give talks about new media, I'm fond of telling people that even if you memorized a how-to book about Twitter, you still won't know anything about Twitter, because a lot of it is about street smarts and experimentation and trial-and-error. Twitterville profiles people that have been through the trials-by-fire, have succeeded and failed, and generally have shared their knowledge - and indeed their lives - with audiences through this fascinating new technology.
You can also read a little about me in the book: I'm @cheeky_geeky!
Most Recent Customer Reviews
Great book. Used in Internet law class also helpful in setting up my businessPublished 18 months ago by Jo Ann Lewis
The book arrived in perfect condition but it just didn't work well for me. I read a little of the book but didn't feel that I could apply the ideas to my business.Published on January 12, 2013 by Donna D Devlin
Being new to Twitter (at)T4Vista I am trying to learn the ins and outs of this cyber community.
Shel Israel in Twitterville: How Business Can Thrive in the New Global... Read more
I purchased this book after reading a different one The Facebook Effect: Publisher: Simon & Schuster. I really really liked that book.. It was witty and informative. Read morePublished on November 18, 2011 by Amazon Customer
Covers quite a few case studies on Twitter usage, successes and failures.
In terms of coverage its pretty comprehensive. B2B and B2C usages, as well as individuals. Read more
I am a slow reader and I got through this book easily and it kept me very interested. If you are looking for a book to wet your appetitie on the use of Twitter, this is IT!! Read morePublished on July 25, 2010 by stevenmc1060
Twitterville: How Businesses Can Thrive in the New Global Neighborhoods
Review by Richard L. Weaver II, Ph.D. Read more