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Two Billion Cars: Driving Toward Sustainability [Hardcover]

Daniel Sperling (Author), Deborah Gordon (Author), Arnold Schwarzenegger (Foreword)
4.1 out of 5 stars  See all reviews (46 customer reviews)


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Book Description

January 13, 2009
Today there are over a billion vehicles in the world, and within twenty years, the number will double, largely a consequence of China's and India's explosive growth. Given that greenhouse gases are already creating havoc with our climate and that violent conflict in unstable oil-rich nations is on the rise, will matters only get worse? Or are there hopeful signs that effective, realistic solutions can be found?
Blending a concise history of cars and their impact on the world, leading transportation experts Daniel Sperling and Deborah Gordon explain how we arrived at this state, and what we can do about it. Sperling and Gordon assign blame squarely where it belongs-on the auto-industry, short-sighted government policies, and consumers. They explore such solutions as getting beyond the gas-guzzler monoculture, re-inventing cars, searching for low-carbon fuels, and more. Promising advances in both transportation technology and fuel efficiency together with shifts in traveler behavior, they suggest, offer us a way out of our predicament.
The authors conclude that the two places that have the most troublesome emissions problems--California and China--are the most likely to become world leaders on these issues. Arnold Schwarzenegger's enlightened embrace of eco-friendly fuel policies, which he discusses in the foreword, and China's forthright recognition that it needs far-reaching environmental and energy policies, suggest that if they can tackle the issue effectively and honestly, then there really is reason for hope. Updated with a new afterword that sheds light on the profound changes in the global economy in the last year, Two Billion Cars makes the case for why and how we need to transform transportation now more than ever.


"Authoritatively prescriptive."
--Tom Vanderbilt, Wilson Quarterly

"Provocative and pleasurable, far-seeing and refreshing, fact-based and yet a page-turner, global in scope but rooted in real places. The authors make a convincing case that smart consumers driving smart electric-drive cars can find the critical path to a safer planet."
--Robert Socolow, Princeton University

"In this insightful and persuasive book, Sperling and Gordon highlight one of the biggest environmental challenges of this century: two billion cars. They rightly contend that we cannot avert the worst of global warming without making our cars cleaner and petroleum-free. Luckily the authors also offer a roadmap for navigating this problem that is both visionary and achievable."
--Frances Beinecke, President, Natural Resources Defense Council


Editorial Reviews

From Publishers Weekly

This look at the global automobile industry explains how such a staggering number of autos came to be, and how we can sustain them all and the planet at the same time. The range of topics is wide; one of the most interesting chapters looks at the psychology of hybrid vehicle purchasers: "at least for the early buyers... it's about the symbolism of 'doing the right thing,' even if the individual contribution is infinitesimally small." The fortunes of fuel-sippers are also considered in relation to gas prices: in the year GM launched the Hummer brand and Toyota unveiled the Prius, gas prices at "near historic lows" made the Hummer ubiquitous in cities and suburbs. Elsewhere, Sperling and Gordon examine the problem of China's car ownership explosion, but return repeatedly to the "pioneering role" of California. Sperling and Gordon are upfront with their California ties(Sperling serves on the California Air Resources Board, Gordon has worked with the California Energy Commission, Gov. Schwarzenegger provides the foreword), and though they profile somegenuinely groundbreaking work, it can read more like public relations than objective reporting; further, some proposed solutions (personal "carbon budgets") read like parodies of Left Coast eco-liberalism. Luckily, there's enough grounding global perspective to save the text from too much California dreaming. 15 b&w photos.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

With statistical data, charts, graphs, and erudite analysis, Sperling and Gordon present the most thorough study of the automobile industry general readers could hope to find. The authors, with a foreword from Governor Arnold Schwarzenegger, summarize the history of the Big Three automakers and then expand their scope to include Toyota, Honda, and others. Social scientists will appreciate the pages devoted to America’s long-established car culture while futurists will be intrigued by evidence that we have exported that culture to other countries, placing the entire planet at risk. Far from simply an environmental anti-car tome, however, this volume summarizes alternatives to our current reliance on oil and explains in detail why alternatives have not been utilized. (Fans of the electric car should take special note.) Automobile industry wonks will find much to consider, but the book’s audience should also include those with an interest in U.S. labor history and the political relationship between oil giants and Detroit. This is an American story with international ramifications, and mandatory reading in the current economic crisis. --Colleen Mondor

Product Details

  • Hardcover: 320 pages
  • Publisher: Oxford University Press, USA (January 13, 2009)
  • Language: English
  • ISBN-10: 0195376641
  • ISBN-13: 978-0195376647
  • Product Dimensions: 9.3 x 6.3 x 1.2 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (46 customer reviews)
  • Amazon Best Sellers Rank: #173,007 in Books (See Top 100 in Books)

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Customer Reviews

46 Reviews
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Average Customer Review
4.1 out of 5 stars (46 customer reviews)
 
 
 
 
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10 of 11 people found the following review helpful:
4.0 out of 5 stars Blue or Gray? Which will we choose ?, November 11, 2008
By 
This review is from: Two Billion Cars: Driving Toward Sustainability (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
I grew up in L.A. and I didn't know that the blue sky in picture books was a real thing! I am genuinely serious about this. When I was 18 years old, I traveled to Oregon, got off the plane, and saw that the sky was actually blue--I had thought that it was a myth.

This book is really about the reason for those gray L.A. skies I grew up with. It is one of those books that everyone "should" read. It's important and it matters because it explains a huge issue we are going to have to deal with in the near future and beyond. I was fascinated by the interesting details that the authors included about the car industry and the development of different types of engines.

But, this book is so packed with information that you need to press on and wade into the deep end of it and then keep on swimming. It is a textbook. I assumed that it would be much lighter because of Schwarzenegger's contribution, but he only wrote the forward. As a textbook, I give it a very high recommendation. It is a very, very readable textbook. An easy, light read, this book is not.

As opposed to the other readers, I don't feel that the authors focused too much on California. The chapter that discusses California's situation and the actions that its state government has taken was very appropriate to the overall discussion of the book. One thing was not acknowledged in this chapter, though, and that was the horrible lack of public transporation and mass transit in California. I wish that there had been more of a discussion of mass transit in the book.

This book is definitely worth reading. The best comparison I can think of is that if you enjoy reading the magazine the Economist, then this book should be right up your alley.
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14 of 17 people found the following review helpful:
3.0 out of 5 stars Is this book dated even before its release?, November 15, 2008
By 
tomh (Newton, MA United States) - See all my reviews
(VINE VOICE)   
This review is from: Two Billion Cars: Driving Toward Sustainability (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
Authors Daniel Sperling and Deborah Gordon have written a book describing their proposals for how we must deal with the energy and climate implications of personal transportation. The title is based on the projection of the number of cars we would expect to see in the coming years, as a number of countries develop their economies, notably India and China. With personal transportation accounting for 30% of US carbon emissions, and some very large percentage of our crude oil consumption, it is clear that the transportation picture must change. In the end, the authors make a case for a number of general solutions, many based on their efforts in California.

The book will be published soon, but its timing is a bit unfortunate; frequently there are sections that refer to the pre-financial-crisis state of the world: high gasoline and oil prices, a regressive Bush administration in place, and a resonable set of assumptions about the availability of capital, car companies that were in bad shape but not near-death, and so on. So much has changed in the last few months that even before being published, in some ways the book seems dated. Of course this is mainly a superficial problem, as the policy proposals and observations in most ways transcend the presumably temporal problems the world economy is undergoing, and the new political landscape in a more enlightened Obama administration. Still, it is hard to read parts of the book only because it is clear that so much that is relevant to the problem has changed.

The book is organized in 9 chapters. The first 6 chapters present the history and current state of what the authors call the automobile monoculture: a world where most forms of transportation have been squeezed out to make room for one form of transit: the car. The 7th chapter describes the policies that have been put into place in California, many through the efforts of the authors. The next chapter describes how the car monoculture of the US is rapidly spreading to China as well as India. The final chapter presents the authors' proposals in this context.

I may be at the edge of the intended audience for the book -- while the forward (written by California governor Arnold Schwartzeneger) describes the book as accessible, I found it a bit dense and perhaps a little less cohesive than I would have preferred. Several times I felt as though a more ruthless editing would have made the content more readable, and more effective at making the point. I also found that the positions on certain policies were unclear, if not directly contradictory. For example, the authors go to some length to detail why cap and trade carbon policies are not a good solution for the problem of controlling automobile usage, yet in the end seem to include that as one of their proposals. In another example, they describe why technology-specific legislation (e.g. corn ethanol incentives) tend to fail compared to legislation that mandates objectives (e.g. carbon emissions), yet then propose how to regulate some specific energy sources, such as tar sands. Again, perhaps my relative lack of expertise in this area prevented me from grasping certain nuances. However, at some level, I think the book could have been far more effective with another round or two of editing.

I do think the authors eventually present a cogent, well-reasoned and broad solution for the problem the book addresses: 2 billion cars. In particular, they describe how future systems of integrated transportation systems could help us move away from the one-size-fits-all solution that personal automobiles have created. For example, we might have on-demand electric vehicles that can be summoned from our smart phone and which take us to a suitable location to pick up a bus or train. Still, this "Futurama III" scenario they describe seems very distant, and a bit dischordant with the specific, far more pragmatic proposals they present. In the end, I was left with a number of questions about how all of these pieces would come together.

My final criticism of the book is that it is presented in a bit of a vacuum, not particularly addressing how transportation solutions fit with equally important policies relating to other energy and climate problems such as heating and cooling of buildings, eletrical grid use (except as it relates to plug-in cars), agriculture, food, and water. These issues are inextricably bound; policies that address one without consideting others have consistently proven to be counter-productive (consider, for example corn ethanol programs; they help with oil independence at several much greater costs). I fully recognize that such a book must necessarily focus on solutions to the specific problem domain, yet almost no mention was made of how these solutions fit into the larger web of highly-related problems (and solutions). It seems that we often try to fix one problem without considering its impact on others (indeed the book itself makes this point).

As a conclusion, I think this book is best as an example of solutions that have worked in California ... and often under less-than-favorable political and policy conditions. Are these solutions relevant in this post-election, intra-financial world?
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2 of 2 people found the following review helpful:
5.0 out of 5 stars "Change will happen. It must happen.", June 13, 2009
By 
This review is from: Two Billion Cars: Driving Toward Sustainability (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
Two Billion Cars: Driving Toward Sustainability, is the title of this thought-provoking and timely book by Daniel Sperling and Deborah Gordon. Their premise is simple: "The world is speeding toward two billion vehicles, and there can be no denying that cars and trucks are integral to our lifestyle and our economy. Cars provide mobility and personal freedom while trucks carry the goods that keep our economy humming. But all these vehicles and our near-total dependence on gasoline to fuel them contribute to global warming, deplete our natural resources, and undermine our national security."

And that's just the first paragraph in the preface, written by Governor Arnold Schwarzenegger!

Sperling and Gordon go into greater detail on these issues. Here's a sampling of the nuggets you will find [don't assume these snippets summarize the book; there is a LOT more here]:

"One-fourth of all the oil consumed by humans in our entire history will be consumed from 2000 to 2010."

"The principal solution is electric-drive technology. While 97 percent of the vehicles in the world burn petroleum fuels in combustion engines, the next generation of vehicles will almost certainly be propelled by electric motors."

[We have] "...a transportation monoculture that's unsustainable. Indeed, it would be hard to imagine a passenger transportation more inefficient, wasteful of resources, and destructive of the global environment than what we now have."

"The future is likely to be different. High oil prices, conflicts in the Middle East, increasing fears of climate change, and intense competition are converging to create a more fertile environment for transformational innovations."

"Electric motors are inherently more efficient than combustion engines, effectively utilizing more than 90 percent of the energy provided, compared to 37 percent for today's conventional car engine. Electric-drive vehicles have two other important efficiency advantages: no energy is consumed while the car is at rest or coasting, and energy normally lost when braking is instead captured and used." However, "When electric vehicles are powered strictly by coal-generated electricity, they cause slightly more greenhouse gas emissions than a gasoline-powered combustion vehicle and thus aren't attractive from a climate change perspective - unless the gases are captured and permanently stored at the coal plant."

"Although the Prius represents only a small fraction of the millions of cars and trucks Toyota has produced, it has generated huge amounts of free advertising and goodwill, motivated untold extra sales of Toyota's many other vehicles, and buffered Toyota from criticism as it expanded sales of large trucks and SUVs."

"The theme of unexpected consequences and indirect innovation emerges again and again with alternative fuels. The lesson is that innovation and change can be swift and unintended consequences can be minimized - if goals are clear, leaders step forward, problems are vetted, and the circumstances are right."

"...the more dire forecasts of oil peaking are simplistic and largely incorrect. Those forecasts usually refer only to conventional oil and are conservative about the use of improved technology to recover additional oil from existing fields and to develop new fields."... "The mount of unconventional oil that can be recovered at $70 per barrel is uncertain but is vast by any measure - far more in volume than all the conventional oil produced in the world to date."

"Consumers in the United States are unresponsive to high fuel prices because they lack viable travel options, while consumers in other rich countries are largely unresponsive because taxes swamp the effect of changing market prices."

"The primary challenge is to awaken an American public largely ignorant of the energy and climate implications of their decisions, and to motive American consumers to align their choices with the greater public good - what U.S. Senator John McCain has repeatedly called `a course greater than self-interest.'"

"Affluent people can afford to buy gas guzzlers that are eventually driven most of their miles by less-affluent people. For various reasons, buyers tend to undervalue the continuing stream of fuel savings from energy-efficient vehicles. The challenge for policy is to nudge car buyers to behave in a way that reflects broader social interest over the entire lifetime of the vehicle they decide to purchase."

"In the end, it's not a question of whether consumer behavior will change. It must."

"...the key to California's pioneering role is strong bipartisan government leadership, cutting-edge research in clean energy, a political and business atmosphere that encourages more innovation and investment in clean energy and efficiency, and consumers who are by choice and necessity on the leading edge of change."


Authors Sperling and Gordon go into greater depth in discussing alternative fuels, California's leading role in affecting change in US transportation policy, the emerging and critical role of China, and (to me) an analysis of consumer behavior.

They conclude "Three sets of changes are needed to realize our vision of the future: vehicles must become far more energy efficient, the carbon content of fuels must be greatly reduced, and consumers and travelers must behave in a more eco-friendly manner. By mid-century, we envision a massive shift under way in all three realms. Electric-drive vehicles will have largely supplanted internal combustion engine vehicles, low-carbon fuels will dominate over petroleum, and the transportation monoculture will be fragmenting, even in car-centric America."

This is an intriguing and informative book that opened my eyes to a variety of transportation issues, and I would call myself fairly sophisticated on these topics. Obviously, I am less sophisticated than I thought, and I appreciate the analysis provided by Sperling and Gordon, as well as their clear writing. Given the current effects of the global recession as well as the restructuring of the American automotive industry because of the recession, I hope an addendum to this book is close behind. I also hope Sperling and Gordon are asked to be transportation advisors for President Obama.
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
transportation monoculture, two billion cars, new mobility options, innovative mobility services, smart paratransit, greenhouse gas standards, new mobility services, energy and climate policy, rural vehicles, ethanol lobby, unconventional oil, vehicle mandate, cellulosic biofuels, advanced biofuels, battery electric vehicles, corn ethanol, fuel cell vehicles, green tech, fuel standard, fuel economy standards, electric bikes, vehicle fuel economy, car dependence
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Big Oil, Department of Energy, Middle East, Los Angeles, Silicon Valley, Detroit Three, Standard Oil, President Bush, Bill Ford, Saudi Arabia, General Motors, California Air Resources Board, Wall Street, Governor Schwarzenegger, President George, University of California, State of California, World War, San Francisco, Automotive News, Energy Information Administration, Ford Motor Company, International Energy Outlook, New York
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Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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