From Publishers Weekly
Lemelman's memoir of his childhood in 1950s Brooklyn gets off to a promising start, with his parents recounting their travails as Jews trying to survive in Nazi-occupied Poland (a story told fully in his earlier Mendel's Daughter). After meeting in a German displaced persons camp, the pair soon headed to America, where they promptly had two sons. And here the trouble begins. Once Lemelman becomes a character in his own childhood, potentially engrossing stories about growing up in a thriving Jewish neighborhood peter out or meander due to poor pacing and a lack of focus. The ostensible anchor is his father Tovia's shop, Teddy's Candy Store, but even the tales of Tovia's eccentric customers seem little more than impressions. The same can be said about Lemelman's pencils, which sometimes court vivid life only to give way to muddy, poorly conceived blobs. Lemelman's episodic remembrances are all mood, all era, and little story; the bittersweet nostalgia connects, but even the most skilled storyteller shouldn't take readers' indulgence for granted. (Sept.) (c)
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“Memory comes alive in this compelling amalgam of drawing, narrative and archival photography ...Though there's an innocence to [Lemelman's] tales...this was not an idyllic childhood, nor is it rendered sentimentally... The family chronicle unfolds against the backdrop of a tumultuous era... A book that is both a celebration and an affirmation of life.” —Kirkus Reviews, Best Memoirs of 2010
"Like a two-cent seltzer water, this graphic memoir is an unassuming treat, whether sipped a story at a time, or quaffed in one satisfying sitting" —A.V. Club
"This is literary territory familiar to fans of Mordecai Richler and Saul Bellow; what Lemelman brings to it is artistry featuring a fine eye for detail, penmanship nuanced but never watery, and a stylistic fearlessness that can stuff pop art tropes, photography, and naturalism onto the same page.” —Boston Globe
“Two Cents Plain takes the cutting edge form of a graphic novel, but it’s a classic coming of age story set in Brooklyn in the 1950s and ’60s. Lemelman’s detailed pencil drawings, sprinkled with Yiddish sayings and dialogue capturing the colorful, broken English of his immigrant parents, tell the story of his hard-working parents fleeing the Holocaust after WWII and setting up shop in Teddy’s Candy Store, selling ice cream, cigarettes, sodas, egg creams, newspapers, and toys.”—San Francisco Book Review
"[A] rich graphic memoir... Through Lemelman's strong narrative voice and spare images, Two Cents Plain is a haunting and unforgettable black and white encounter with the past." —Jewish Book World
"Lemelman captures the challenges, tastes, and smells of a particularly nostalgic time and place for many immigrants through is compelling illustrations. Two Cents Plain
offers a firsthand account of the first generation American's experience as the structure of the 1950s evolved into the freeform 1960s."
—Miami New Times
“[A] rich sketch- and scrap-book of sorts – a compelling compendium of expressively-rendered anecdotes and black-and-white drawings, documents, photos, and artifacts... The storyline of Two Cents Plain
, all wit and woe, is variously made up of piecemeal fragments and extended sweeps. As much as we come to know friends and local denizens – the fish man, the fruit man, the deli man – increasing strains of changing times, demographics, and violence...are vividly portrayed, too.”
—Gordon Hauptfleisch, Blogcritics.org
“Amazing…Author Martin Lemelman mixes nostalgia and realism, bringing in period touches such as drawings of vintage toys and candy but never shying away from the grittier details such as his parents' anger, their poverty and the rats that swarmed through their apartment.” —Comic Book Resources.com, Top 100 Comics of 2010