The numbers presented in every sales pitch seem clear, but do the numbers also hide facts the seller does not want you to know? In The Two Headed Quarter, Joseph Ganem provides an account of how a physicist evaluates the numbers in day-to-day financial decisions. Seeing numbers through his eyes will surprise you. Like flipping a two-headed quarter, many of the so-called deals you make each day are rigged so that no matter which side the coin lands on, you pay.Ganem covers a wide range of topics that touch on almost all aspects of our consumer lives. Whether shopping for items large or small, negotiating a salary, investing in stocks, or planning your retirement, you will want to know how numbers are routinely used to fool you. Useful, informative, and highly entertaining, The Two Headed Quarter exposes everyday consumer deceptions and provides real-world tips and tactics to 'beat 'em at their own game'.
Joseph Ganem is currently a professor at Loyola University Maryland where he teaches physics and mathematical methods for physics. He is an author on numerous scientific papers in the fields of laser development and magnetic resonance and has received grants from Research Corporation, Petroleum Research Fund, and the National Science Foundation for his research on solid-state laser materials.
Ganem received a Ph.D. from Washington University in Saint Louis, a M.S. from the University of Wisconsin-Madison and a B.S. from the University of Rochester. He did postdoctoral work at the University of Georgia-Athens and at the United States Naval Research Laboratory in Washington, DC.
Of course, Dr. Ganem is also a consumer. His interest in deceptive numbers arose from his own experiences with misleading advertising. By applying his knowledge of math to his own financial decisions, he developed an invaluable set of resources the average consumer can use to save money. The result is his groundbreaking book, The Two Headed Quarter.
Among his other interests is chess. He is an expert at correspondence chess and since 1991 has been the editor of The Chess Correspondent, a magazine that has been published by The Correspondence Chess League of America since 1940, making it one of the oldest chess magazines in the United States.
In his spare time he enjoys playing a wide variety of music on the piano. Currently he resides in Baltimore County, Maryland, with his wife and three children.
