24 of 25 people found the following review helpful:
5.0 out of 5 stars
Truth told about Tylenol, September 29, 2011
This review is from: The Tylenol Mafia: Marketing, Murder, and Johnson & Johnson (Paperback)
I've been a lifelong journalist including ten years at the former New York Journal-American and Chicago Tribune and The Tylenol Mafia by Scott Bartz is one of the best pieces of journalism I have ever seen. All students of PR and journalism should read it.
It has thousands of well-documented details by Bartz and excellent logic applied to these details.
I've covered the PR industry since 1968 in our newsletter, magazine and website and have always found the Tylenol story to be a masterpiece of spin although media have swallowed it as the "Gold Standard" for crisis handling.
PR Society of America as well as major media such as the New York Times, Economist, Fortune and Christian Science Monitor must revisit the Tylenol murders and revise their glowing opinions of how J&J behaved.
Bartz offers convincing proof that the issue was not some madman putting poisoned Tylenol bottles back on shelves but the contamination taking place in the distribution chain from J&J through rack jobbers and others who did the actual packaging and delivery to stores.
The "smoking gun" is the death of Lynn Reiner, who had given birth to a son four days earlier in 1982, and who died after taking poisoned Extra Strength Tylenols given to her by the hospital. No "madman" broke into the hospital's pharmacy to spike those capsules. They came from within J&J's distribution chain.
Bartz notes that the odds of families purchasing the exact five bottles of Tylenols that were poisoned over a 300-square mile radius where there were hundreds of stories is a fraction of one percent. Obviously there were hundreds of other poisoned bottles. Many of them were destroyed or turned over to J&J--a bizarre example of entrusting a suspect with the evidence. This turns normal police practice on its head.
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17 of 18 people found the following review helpful:
5.0 out of 5 stars
Corporate & Government Misbehavior, October 10, 2011
This review is from: The Tylenol Mafia: Marketing, Murder, and Johnson & Johnson (Paperback)
This is an astonishing revelation of how a giant corporation worked closely with the FBI, FDA, local police and the Legal Profession to obstruct justice. I recommend that all those folks involved in the "Occupy Wall Street" demonstrations read this book. It will add fuel to their fire. The primary complaint of "Occupy Wall Street" demonstrators is focused on the behavior of the Financial Community but their outrage should extend to giant corporations and government officials who think they are above the law.
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10 of 10 people found the following review helpful:
5.0 out of 5 stars
A Real Life Horror Story, October 6, 2011
This review is from: The Tylenol Mafia: Marketing, Murder, and Johnson & Johnson (Paperback)
This book is disturbing on so many levels. The story would be unbelievable if it were not so meticulously researched and documented. The facts that Scott Bartz sets forth in this book are irrefutable and could have only been uncovered by someone with inside knowledge about how the pharmaceutical industry and Johnson & Johnson works. I commend him for his courage in challenging some very powerful and scary people.
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