Type (Graphic Idea Resource) [Paperback]

Joyce Kaye (Author), Rockport Publishing (Author)

Book Description

Publication Date: February 1998 | Series: Graphic Idea Resource

The Graphic Idea Resource series is a collection of graphic design work selected by designers for designers. Each book in the series is dedicated to a specific area of graphic design, creating an affordable library of design inspiration.

Graphic Idea Resource - Type demonstrates the myriad ways type can be used as an essential design element. A discriminating collection, this array of masterful type-design treatments includes type fonts custom-made for the job, elegant and classic fonts stretching traditional boundaries, mod and retro type that avoids looking cliched, and much more. Learn how to stretch, alter, and successfully use type in place for any graphic design assignment.

Editorial Reviews

Excerpt. © Reprinted by permission. All rights reserved.

TYPE is the essence of graphic communication. When a typeface is carefully selected and skillfully used, it can enhance the meaning if the written word and communicate a message instantly and effectively to the intended audience. Conversely, when a typeface is mismatched to a project, the results can have a opposite effect, ranging from the banal to the downright illegible.

The book features ninety examples of creative, innovative, and appropriate uses of type in projects ranging from business card to brochures to self-promotional mailers. Some projects may use a beautiful script letter as a central element in the design, while others take a more subtle, understated approach, using a carefully selected, classic sans serif style. Whatever the choice, these projects reveal a love of letters - and a sensitivity to the message at hand.

Product Details

• Paperback: 96 pages
• Publisher: Rockport Publishers (February 1998)
• Language: English
• ISBN-10: 1564963748
• ISBN-13: 978-1564963741
• Product Dimensions: 10.8 x 8.3 x 0.3 inches
• Shipping Weight: 14.4 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #181,341 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Message in a Typeface, August 28, 2000

By A Customer

This review is from: Type (Graphic Idea Resource) (Paperback)

Typeface was once handled mainly by graphic designers and large type foundries. But desktop publishing has widened graphic possibilities with digital fonts. What remains the same is communicating with an audience in a graphically effective way.

TYPE is a good idea book with many different examples of contemporary graphic communication and design projects. One of my favorites is the mail campaign for a new photography studio in which a direct appeal for business uses only elegant calligraphic script for graphic design. I also find the pages on business cards fascinating; for example, the Chicago Bicycle Company wraps text into a bicycle wheel logo and advertises old-fashioned quality service with a retro font and a vintage bike image.

I hope to read Joyce Rutter Kaye's other graphic idea resource books on COLOR and LAYOUT. TYPE should help anyone running a small business or looking for more creative marketing. The book is a stepping stone to Marvin Bryan's DIGITAL TYPOGRAPHY SOURCEBOOK, Rob Carter's TYPOGRAPHIC DESIGN and WORKING WITH COMPUTER TYPE, James Craig's DESIGNING WITH TYPE, Erik Spiekermann and E.M. Ginger's STOP STEALING SHEEP AND FIND OUT HOW TYPE WORKS, Jan Tschichold's THE NEW TYPOGRAPHY, Roger Walton's TYPOGRAPHERS series, Rudy Vander Lans' EMIGRE: GRAPHIC DESIGN INTO THE DIGITAL REALM, Alex White's TYPE IN USE, and Robin Williams' HOW TO BOSS YOUR FONTS AROUND and THE NON-DESIGNER'S TYPE BOOK.