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Type Idea Index: The Designer's Ultimate Tool for Choosing and Using Fonts Creatively Vinyl Bound – December 22, 2006

12 customer reviews

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Editorial Reviews

About the Author

Jim Krause has worked as a designer in the Pacific Northwest since the 1980s and has produced award-winning work for clients large and small. He is also the author and designer of the best-selling Index series available from HOW Design Books.

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Product Details

  • Series: Index
  • Vinyl Bound: 360 pages
  • Publisher: HOW Books (December 22, 2006)
  • Language: English
  • ISBN-10: 1581808062
  • ISBN-13: 978-1581808063
  • Product Dimensions: 4.5 x 0.9 x 6 inches
  • Shipping Weight: 12 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #328,526 in Books (See Top 100 in Books)

More About the Author

Jim Krause has worked as a designer in the Pacific Northwest since the 1980s. He has produced award-winning work for clients large and small, including Microsoft, McDonald's, Kodak, Cingular Wireless, Washington Apples, Levi Strauss, Paccar/Kenworth, and Seattle Public Schools. Jim Krause has written over a dozen books on design, creativity, and digital photography. His books are widely popular, are on sale around the world, and several have been translated into multiple languages.

Krause's latest books are Lessons in Typography, Visual Design and Color For Designers--all published by New Riders. These books are each part of New Rider's Creative Core series.

When Jim Krause isn't working on books, he can usually be found racing his motorcycle, riding a bicycle, hiking, reading, enjoying a really good cup of espresso, or looking at birds through a pair of binoculars.

Customer Reviews

Most Helpful Customer Reviews

15 of 17 people found the following review helpful By C. Kiefer on April 6, 2007
Format: Vinyl Bound Verified Purchase
I appreciate the way the book's sections are divided into "personalities" such as "energy," "organic," "technological," etc. The "rebellious" section made me laugh more than once. This book not only presents layouts but critiques them. Sometimes the book presents obviously "bad" font layouts, and explains why they are unsuccessful. Personally, I learn what to do by first learning what NOT to do.

Type Idea Index encourages mixing computer graphics with other media and even handmade processes. From the book's critiques, I realized font families originate from physical printing processes. Coming from a non-graphic design background, I now feel more competant to go beyond Photoshop drop-down font menus.

The Jim Krause "Index" book series together probably deserves the full five-star rating.
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7 of 8 people found the following review helpful By TC on February 28, 2007
Format: Vinyl Bound Verified Purchase
Jam packed with lots of good type ideas. I've used it a few times to spark something. Not really much more to say about it, it's a collection of a wide variety of font treatments, mostly great, some not so great.

It is full color unlike the original Idea Index. I'm sure I will continue using it for years to come. It's important to have books like this in your design reference library, you never know when you are going to run across the perfect font treatment for your next design, and being a small easily accessed book, this works great.
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6 of 7 people found the following review helpful By Mary Sue Dodson on September 5, 2007
Format: Vinyl Bound
I have all of Jim Krause "idea" books. They contain a lot of inspiration in a small amount of space. I keep them nearby at home and at the office. I flip through them while thinking about an idea for a new project.
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Format: Vinyl Bound Verified Purchase
This is unlike most books on the subject as it really is not something you read in sequence. It contains many great examples and alternate treatments for the same content, providing a great reference and idea generator. Recommended.
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Format: Vinyl Bound Verified Purchase
A nice compact overview of how to use typography in design. It has all the essentials and shows you how to use fonts through examples rather tan being heavily text oriented. That is what works for me so that is why I recommend it.
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2 of 3 people found the following review helpful By pgoodro on November 26, 2007
Format: Vinyl Bound
As a Desktop Publisher in the making this is a very valuable resource. It was highly recommended to me by 2 instructors and I have found it very useful already.
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