Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Qty:1
  • List Price: $29.95
  • Save: $5.16 (17%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Type Matters! has been added to your Cart
+ $3.99 shipping
Used: Like New | Details
Condition: Used: Like New
Comment: Crisp, clean, unread leather bound paperback with light shelfwear to the covers and a publisher's mark to one edge - Nice!
Sell yours for a Gift Card
We'll buy it for $4.89
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Type Matters! Leather Bound – May 1, 2012

4.5 out of 5 stars 29 customer reviews

See all formats and editions Hide other formats and editions
Price
New from Used from
Leather Bound
"Please retry"
$24.79
$15.48 $12.95

Top 20 lists in Books
Top 20 lists in Books
View the top 20 best sellers of all time, the most reviewed books of all time and some of our editors' favorite picks. Learn more
$24.79 FREE Shipping on orders over $35. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

  • Type Matters!
  • +
  • Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
  • +
  • Making and Breaking the Grid: A Graphic Design Layout Workshop
Total price: $53.97
Buy the selected items together

Editorial Reviews

Review

This book recalls the wise words of the great Jan Tschichold: ‘The greatest benefit from looking at good work will always be gained by those who study its finest details and subtleties. This is the only way to teach oneself typographic design.…’ Critical close-looking is an invaluable tool for anyone working with type and Type Matters!, a delight to look at, read and hold, is a handy way to sharpen the eye. &mdash Communication Arts, July / Aug ‘12

A solid addition to the field of introductory texts on the subject of typography. — I Love Typography

In short, Type Matters is an indispensible guide to the basics of typography that no budding graphic designer should be without. — The Point

This book is perfectly positioned to ease the newbie into the world of typography... it is a learner's bible. — Seattle Post Intelligencer

This book is pleasing to the touch, the nose, the eye, and when actually read, the hungry mind. — Blog Critics

These may be simple tips, but they could change the way the world reads the writing you want to present. — Columbus Dispatch

About the Author

JIM WILLIAMS began his career as a typographer in advertising, and is now an award-winning graphic designer and a senior lecturer in graphics at Staffordshire University.

BEN CASEY is Creative Director of The Chase design consultancy and Professor of Visual Communication at the University of Central Lancashire.
NO_CONTENT_IN_FEATURE


Product Details

  • Leather Bound: 160 pages
  • Publisher: Merrell Publishers (May 1, 2012)
  • Language: English
  • ISBN-10: 1858945674
  • ISBN-13: 978-1858945675
  • Product Dimensions: 1 x 7 x 9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Best Sellers Rank: #100,027 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Top Customer Reviews

Format: Leather Bound
Let's say you have read a popular volume like the delightful _Just My Type: A Book About Fonts_ by Simon Garfield, and you have a new awareness of how important typefaces are. You didn't used to pay attention to fonts, but you'd like to know some practical information about how to use type, and how to avoid basic mistakes. If you have realized that type matters, you will do well to get the primer _Type Matters!: Simple Tips for Everyday Typography_ (Merrell Publishers) by Jim Williams. It is a handsome volume, with flexible covers, two ribbon page markers, and an elastic loop in the back so that you can hold the end pages close to the back cover. Williams was asked by a design company in Manchester, England, to give a series of talks to help its designers with day-to-day typography, a presentation that was later printed up, was popular, and is now bound as this fine-looking book. It is obvious that every page has been carefully laid out, usually with examples (good and bad) of type at work in black, and comments or instruction in red. The pages are thick and their color creamy. The fonts are labeled, but this is not a book of font specimens, although there are plenty. It is, rather, a broader view of what makes a page communicate well and what makes it look good.

_Type Matters!_ is well organized. The first part, "Background," gives a three-page history of type design, and gives some basic terminology. You may have been told to pay attention to every jot and tittle, and while jot can mean the tiniest part of writing or the least detail, a tittle in typography is specific: it is the dot above the i or j.
Read more ›
Comment 12 of 14 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Leather Bound Verified Purchase
* nice to have on your desk - give your eyes a break - read a page - go back to work
it's ok like that - each page have a 'rule' and examples of text set to or against the rule
* it would be bad if you only read it digitally - the hard copy is pleasant to hold and flip through
* it's more of a nice object - that will be nice to pick up now and again
* looks cool on your desk
* i'm happy that i've got it - but once again - it's main that it's a nice object more then a text book on the subject.
Comment 7 of 8 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Leather Bound Verified Purchase
Well I've never been very religious but I think I found my Bible. Wonderfully layed out with awesome examples and all the technical jargon you can handle, while still being an easy read. Can't seem to put it down and love the bookmarks. I am a young designer but will use this book the rest of my life, it's just that good.
Comment 3 of 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Leather Bound Verified Purchase
Solid little book. Designed very well and straight forward. Some design books can get a little full of themselves and so pseudo-sophisticated they lose all of their practicality. I;ve been at it for years and still recommend this book to students and professionals alike. The only sad part is the production value - the little ribbon book markers came off as did the elastic place holder. I swear I do not juggle my books.
Comment 1 of 1 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Leather Bound
Quite simply put this book is amazing - the book explores the terminology of typography. It explores various text types and functions, although there is a bias to Abdobe Garamond Pro font text. It has a handy section in the back for abbreviations of markers comments that are often used on undergrad papers. Quite simply put, I wish I had read this 10 years ago, during my undergraduate studies.
Comment 1 of 1 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Leather Bound Verified Purchase
It's bound like a bible, it's clearly printed, comes with two book mark ribbons. Absolutely gorgeous print and formatting. This is not the definitive guide to types, but damn close to it. If you want your website, manuals, signs, etc., to look like Apple and other high end companies, study this first.
Comment 1 of 1 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Leather Bound Verified Purchase
If you want to know about typesetting, this is the book for you. Very, very informative book. What makes this book one of the best 'what's it all about' ones I've ever read on any subject is the clarity, humor and - speaking sincerely - the elegance of the presentation.

I had originally wanted to purchase <Just My Type: A Book About Fonts ...> (which has not arrived yet), but in reading the reviews of Just My Type, which is an account of fonts, I encountered numerous recommendations and citations of this one, which is written by a typesetting expert. The story of how the book came to be is pretty interesting.

The book itself talks about different types of situations - say, where you want a tall, skinny swath of text and you wish to avoid what they call 'rivers' - those strips of white that develop as spaces between words as they pile up one atop the other. There's a way to tweak the font to change that. He has examples of what fonts work for what application. For example, if you have a patch of text in a fairly small size, you don't want to use something like Chilada (hint: it works well for Southwest Food-themed applications) and would do better to stick with Times New Roman or Tahoma.

Well, it was fascinating for me. But then I do some of my own graphic design and formatting, and it's just interesting to read. For example, do you know where the terms 'upper case' and 'lower case' come from? Well, the capital letters ('upper case') type (the pieces set into the press) were generally kept on a top shelf and the 'lower case' ones were kept on a lower shelf.

Mr. Williams writes well and with humor. The illustrations are very good, and even if you don't plan to set up a printing press or design books, you may very well enjoy this book and read it just for the fun of it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Type Matters!
This item: Type Matters!
Price: $24.79
Ships from and sold by Amazon.com

Want to discover more products? Check out these pages to see more: design book, visual design