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Type Matters! Leather Bound – May 1, 2012
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A solid addition to the field of introductory texts on the subject of typography. I Love Typography
In short, Type Matters is an indispensible guide to the basics of typography that no budding graphic designer should be without. The Point
This book is perfectly positioned to ease the newbie into the world of typography... it is a learner's bible. Seattle Post Intelligencer
This book is pleasing to the touch, the nose, the eye, and when actually read, the hungry mind. Blog Critics
These may be simple tips, but they could change the way the world reads the writing you want to present. Columbus Dispatch
About the Author
BEN CASEY is Creative Director of The Chase design consultancy and Professor of Visual Communication at the University of Central Lancashire.
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Top Customer Reviews
_Type Matters!_ is well organized. The first part, "Background," gives a three-page history of type design, and gives some basic terminology. You may have been told to pay attention to every jot and tittle, and while jot can mean the tiniest part of writing or the least detail, a tittle in typography is specific: it is the dot above the i or j.Read more ›
it's ok like that - each page have a 'rule' and examples of text set to or against the rule
* it would be bad if you only read it digitally - the hard copy is pleasant to hold and flip through
* it's more of a nice object - that will be nice to pick up now and again
* looks cool on your desk
* i'm happy that i've got it - but once again - it's main that it's a nice object more then a text book on the subject.
I had originally wanted to purchase <Just My Type: A Book About Fonts ...> (which has not arrived yet), but in reading the reviews of Just My Type, which is an account of fonts, I encountered numerous recommendations and citations of this one, which is written by a typesetting expert. The story of how the book came to be is pretty interesting.
The book itself talks about different types of situations - say, where you want a tall, skinny swath of text and you wish to avoid what they call 'rivers' - those strips of white that develop as spaces between words as they pile up one atop the other. There's a way to tweak the font to change that. He has examples of what fonts work for what application. For example, if you have a patch of text in a fairly small size, you don't want to use something like Chilada (hint: it works well for Southwest Food-themed applications) and would do better to stick with Times New Roman or Tahoma.
Well, it was fascinating for me. But then I do some of my own graphic design and formatting, and it's just interesting to read. For example, do you know where the terms 'upper case' and 'lower case' come from? Well, the capital letters ('upper case') type (the pieces set into the press) were generally kept on a top shelf and the 'lower case' ones were kept on a lower shelf.
Mr. Williams writes well and with humor. The illustrations are very good, and even if you don't plan to set up a printing press or design books, you may very well enjoy this book and read it just for the fun of it.
Most Recent Customer Reviews
A great and simple guide that illustrates, basic but essential concepts. A starting point that will teach you more than a lot of manuals.Published 1 month ago by Brock Roberts
Really high quality. Very concise and helpful for any publisher, designer, or marketing advisor.Published 4 months ago by RENE MAURICIO CARDOSO BALTAZAR
Such a cool book, a great gift for friends who you don't know what to get, but who enjoy "pretty" typeface, font, and have an eye for things.Published 7 months ago by buffalodude
This is a book that every graphic designer needs to have on their book shelves! It is wonderfully laid out and produced - the cover is made so well - I just like everything about... Read morePublished 13 months ago by Aneesah Mcnamee
Great book! Wish I've known about this book when I first began learning about typography/Published 15 months ago by PC