Type In Motion: Innovations in Digital Graphics [Hardcover]

Matt Woolman (Author), Jeffrey Bellantoni (Author)

Book Description

Publication Date: June 12, 1999

Exploding, liquidizing, floating, mutating--the use of type today knows no boundaries. Words on paper have become pictures in themselves, rather than simply segments of sentences. In the popular mediums of television and film, designers today paint moving pictures with words.

Type in Motion features projects in video, film, mixed media, digital and event print that are thematically grouped into five sections by the way the kinetic type is used: its precursors; its narrative function; its message potential; its plastic form; and its possibilities for ambient, interactive environments. The work of internationally recognized design studios including Bruce Mau (Toronto), Jonathan Barnbrook (London), and the MIT Media Lab (Boston) are shown alongside the most daring student work from around the world.

A dynamic design in itself, Type in Motion will set the standard for the future of typography and design.

Editorial Reviews

Amazon.com Review

Type in Motion: Innovations in Digital Graphics is a high-energy, brilliantly colored coffee-table book--and a serious exploration of the latest trends in type design in commercial and fine art as well.

The book is an intensely visual guide to the variety of type designs in today's media. It examines movies such as Prospero's Books and The Pillow Book, where beautiful calligraphy plays a large role, and movies such as Mission Impossible and Good Will Hunting, where the titles are produced with careful attention to typography. The writers also explore type design in commercials and documentaries. A variety of pieces they present were originally delivered on CD-ROM, Web site, video, book, or other medium--there's even a sculptural toy--and include interactive press kits, experimental design showcases, digital opera, interactive calendars, and scientific research on type.

Throughout, captions explain the design, interface, and animation of each project, and pictures illuminate the nature of each. If you're a serious artist who enjoys manipulating type in ever more creative ways, this book will serve as an inspiration for your own work. And even if you simply dabble in art and appreciate the lovely ways in which typography and script can deliver a message, Type in Motion will be a source of great reading and viewing pleasure for you. --Kathleen Caster

About the Author

Matt Woolman is an associate professor and chair of the Graphic Design Program in the School of Arts, Virginia Commonwealth University, where he teaches sequential design, typography and design theory, strategy and management. He is founder and principal of PLAID Studios and co-author, with Jeff Bellantoni, of Type in Motion. --This text refers to an alternate Hardcover edition.

Product Details

• Hardcover: 176 pages
• Publisher: Rizzoli (June 12, 1999)
• Language: English
• ISBN-10: 0847821846
• ISBN-13: 978-0847821846
• Product Dimensions: 10.4 x 9 x 0.9 inches
• Shipping Weight: 2.3 pounds
• Average Customer Review: 3.2 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #1,433,354 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

15 of 16 people found the following review helpful:

4.0 out of 5 stars A thorough resource of motion graphic design, July 13, 1999

By A Customer

This review is from: Type In Motion: Innovations in Digital Graphics (Hardcover)

A nice book with an ugly cover that contains a wide variety of examples from the motion graphics industry, showcasing the work from e.g designers like Saul Bass, R/GA and Imaginary Forces. A good thing is that it also deals with webanimation and typography in a nice way, instead of just showing motion graphics from the silver screen.

5 of 5 people found the following review helpful:

4.0 out of 5 stars First rate motion graphics/type book!, March 4, 2000

By 

Mark Bunch (Minneapolis, MN) - See all my reviews

This review is from: Type In Motion: Innovations in Digital Graphics (Hardcover)

This is the premiere book on type and motion graphics. It shows some great student work as well as industry leaders like IF. I find myself constantly refering back to it, for both screen based and print ideas.

4 of 4 people found the following review helpful:

4.0 out of 5 stars A one of a kind book..., December 25, 1999

By 

Tony Romain - See all my reviews

This review is from: Type In Motion: Innovations in Digital Graphics (Hardcover)

The first book I've seen that really gives motion typography the credit it deserves, as an emerging art form. I wish there had been a little examination into how a particular piece's asthetics were devised...maybe a few interviews with designers. A must have for anyone working in this emerging field...