Type in Motion [Paperback]

Jeff Bellantoni (Author)

Book Description

Publication Date: February 29, 2000

A comprehensive survey of typography for opening credits of television programmes and films, promotional films, television commercials, television idents, computer-generated animation, videos, student typographic projects, computer screen savers, CD-ROMs, interactive promotional material and the Internet. The authors explore every facet of creativity, from single designers to corporate design firms, from art-work to Web pages. Internationally-recognized studios are shown alongside radical and experimental student work.

Editorial Reviews

Amazon.com Review

Type in Motion: Innovations in Digital Graphics is a high-energy, brilliantly colored coffee-table book--and a serious exploration of the latest trends in type design in commercial and fine art as well.

The book is an intensely visual guide to the variety of type designs in today's media. It examines movies such as Prospero's Books and The Pillow Book, where beautiful calligraphy plays a large role, and movies such as Mission Impossible and Good Will Hunting, where the titles are produced with careful attention to typography. The writers also explore type design in commercials and documentaries. A variety of pieces they present were originally delivered on CD-ROM, Web site, video, book, or other medium--there's even a sculptural toy--and include interactive press kits, experimental design showcases, digital opera, interactive calendars, and scientific research on type.

Throughout, captions explain the design, interface, and animation of each project, and pictures illuminate the nature of each. If you're a serious artist who enjoys manipulating type in ever more creative ways, this book will serve as an inspiration for your own work. And even if you simply dabble in art and appreciate the lovely ways in which typography and script can deliver a message, Type in Motion will be a source of great reading and viewing pleasure for you. --Kathleen Caster --This text refers to an out of print or unavailable edition of this title.

About the Author

Matt Woolman is an associate professor and chair of the Graphic Design Program in the School of Arts, Virginia Commonwealth University, where he teaches sequential design, typography and design theory, strategy and management. He is founder and principal of PLAID Studios and co-author, with Jeff Bellantoni, of Type in Motion. --This text refers to the Hardcover edition.

Product Details

• Paperback: 176 pages
• Publisher: Thames & Hudson (February 29, 2000)
• Language: English
• ISBN-10: 0500281890
• ISBN-13: 978-0500281895
• Product Dimensions: 9.8 x 8.5 x 0.6 inches
• Shipping Weight: 1.5 pounds
• Average Customer Review: 3.2 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #1,950,703 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

15 of 16 people found the following review helpful:

4.0 out of 5 stars A thorough resource of motion graphic design, July 13, 1999

By A Customer

This review is from: Type In Motion: Innovations in Digital Graphics (Hardcover)

A nice book with an ugly cover that contains a wide variety of examples from the motion graphics industry, showcasing the work from e.g designers like Saul Bass, R/GA and Imaginary Forces. A good thing is that it also deals with webanimation and typography in a nice way, instead of just showing motion graphics from the silver screen.

5 of 5 people found the following review helpful:

4.0 out of 5 stars First rate motion graphics/type book!, March 4, 2000

By 

Mark Bunch (Minneapolis, MN) - See all my reviews

This review is from: Type In Motion: Innovations in Digital Graphics (Hardcover)

This is the premiere book on type and motion graphics. It shows some great student work as well as industry leaders like IF. I find myself constantly refering back to it, for both screen based and print ideas.

4 of 4 people found the following review helpful:

4.0 out of 5 stars A one of a kind book..., December 25, 1999

By 

Tony Romain - See all my reviews

This review is from: Type In Motion: Innovations in Digital Graphics (Hardcover)

The first book I've seen that really gives motion typography the credit it deserves, as an emerging art form. I wish there had been a little examination into how a particular piece's asthetics were devised...maybe a few interviews with designers. A must have for anyone working in this emerging field...