Practical and hands-on in approach, this book/exercise manual speaks clearly to beginning graphic designers and others involved with type about the complex meeting of message, image, and history surrounding typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show (especially in terms of the "junk" often generated unenlightened by computer users). Filled with examples, exercises, and background information--and designed itself to reflect good typographic design--it guides readers systematically to the point where they can not only understand but demonstrate basic principles of typography, and thereby strengthen their own typographic instincts. Basics. Development. Letters. Words and Phrases. Text. Simple Organization. Grid Systems. For beginning graphic designers and others interested in learning the effective use of type.
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From the Back Cover
A practical introduction to typography, this book analyzes the basic principles and applications of type. From measuring type and classifying typefaces to organizing text on a page and understanding grid systems, the author covers everything that the beginning student of graphic design needs to know. In addition, he includes a brief history of typography, numerous examples to illustrate the points raised, and a series of useful exercises to help readers put basic principles into practice.
Engagingly written, this book is an invaluable resource for the beginning graphic designer and a useful refresher far the more experienced one.
About the Author
John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.
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More About the Author
John Kane teaches typography and graphic design at Northeastern University and at Rhode Island School of Design. He has been a practicing graphic designer and teacher for the last thirty-five years.
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Most Helpful Customer Reviews
10 of 11 people found the following review helpful:
5.0 out of 5 stars
Typography 101,
By
This review is from: A Type Primer (Paperback)
I found this book to be an excellent, well organized, and easy to use tool in learning the history, classification, and organization of type. It is a great text for anyone starting out in the design field as well as for the experienced designer. I never knew exactly how much care and detail went into properly setting type until I got into this book. Mr. Kane has included excellent visual examples and some extremely useful exercises to help illustrate each subject covered in the text. The book flows very well and is a pleasurable read, and there is always something new for your eyes to take in on the next page. I had the pleasure of taking two classes taught by Mr. Kane, and he definately knows typography backwards and forwards. He, as well as his book, is a wealth of knowledge for the aspiring designer.
8 of 10 people found the following review helpful:
4.0 out of 5 stars
Very modern and practical,
By George Aye (Chicago, IL United States) - See all my reviews
This review is from: A Type Primer (Paperback)
A great book that introduces to the beginner many of the sensitivities that one ought to have when working with type.It gives many great practical examples and exercises that makes one appreciate type on many levels. As one who is taking a class in Typography, this is a great book to have by one's side.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
A very practical guide,
By
Amazon Verified Purchase(What's this?)
This review is from: A Type Primer (Paperback)
John Kane is both an old-school typographer, but has also been a teacher for many years. It shows in this work. It is a simple book, sometimes with a single image on each page. But yet it manages to convey many difficult typographical principles quickly and effectively. The format could be read in an afternoon, but re-read many times. He makes it all seem easy and light.
Highly recommended for beginners, or those wishing to brush up on the fundamentals.
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Inside This Book
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First Sentence:
As Eric Gill said, letters are things, they are not pictures of things. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
ure dolor, laoreet dol, modo consequat, abcdefghijklmn opqrstuvwxyz, erat volutpat, feugait nulla facilisi, adipiscing elit, minim veniam, lowercase numerals, feugiat nulla facilisis, vero eros, friendly lips, dolor sit amet, lowercase letterforms, esse molestie consequat, driving off the spleen, find myself pausing, myself growing grim, coffin warehouses, regulating the circulation, watery part Key Phrases - Capitalized Phrases (CAPs): (learn more)
Cedar Park, Melrose Highlands, North Station, North Wilmington, Wyoming Hill, Adobe Garamond, Adobe Caslon, Gill Sans, Malden Center, New Year's Eve, Christmas Day July, Ethan Frome, Monotype Baskerville, Plakate von Les, Univers Univers Univers, William Caslon, Granny Smith, Independence Day, Labor Day, Thanksgiving Day New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
As Eric Gill said, letters are things, they are not pictures of things. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
ure dolor, laoreet dol, modo consequat, abcdefghijklmn opqrstuvwxyz, erat volutpat, feugait nulla facilisi, adipiscing elit, minim veniam, lowercase numerals, feugiat nulla facilisis, vero eros, friendly lips, dolor sit amet, lowercase letterforms, esse molestie consequat, driving off the spleen, find myself pausing, myself growing grim, coffin warehouses, regulating the circulation, watery part Key Phrases - Capitalized Phrases (CAPs): (learn more)
Cedar Park, Melrose Highlands, North Station, North Wilmington, Wyoming Hill, Adobe Garamond, Adobe Caslon, Gill Sans, Malden Center, New Year's Eve, Christmas Day July, Ethan Frome, Monotype Baskerville, Plakate von Les, Univers Univers Univers, William Caslon, Granny Smith, Independence Day, Labor Day, Thanksgiving Day New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
2
books
cite this book:
- Thinking with Type: A Primer for Designers: A Critical Guide for Designers, Writers, Editors, & Students by Ellen Lupton on page 139, and Back Matter
- Getting it Right with Type: The Dos and Don'ts of Typography by Victoria Squire on page 24, and Back Matter
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