Type Rules!: The Designer's Guide to Professional Typography [Paperback]

Ilene Strizver (Author)

Book Description

Publication Date: March 10, 2006 | ISBN-10: 047172114X | ISBN-13: 978-0471721147 | Edition: 2

"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again."
—Allan Haley, Director of Words and Letters, International Typeface Corporation

"Type Rules! is a 'must-have' book for students and professionals alike. I highly recommend it."
—Prof. Ed Benguiat, World-renowned type designer and educator, School of Visual Arts, NYC

Type Rules!, Second Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Second Edition has everything today's serious designer needs. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages like Adobe InDesign and QuarkXPress.

This new Second Edition also includes three new features:

• Tech Tips—Instructional sidebars that succinctly explain how to achieve the covered typographic principles and techniques
• Type Tips—Expert tips and helpful hints that offer insightful details on covered topics
• Educational Supplements—Exercises and assignments that reinforce material and show how to apply techniques in the real world

Editorial Reviews

Review

"…is a quality addition to the typography student's bookshelf." (Designorati.com, 6/18/06)

From the Back Cover

"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again."
—Allan Haley, Director of Words and Letters, International Typeface Corporation

"Type Rules! is a 'must-have' book for students and professionals alike. I highly recommend it."
—Prof. Ed Benguiat, World-renowned type designer and educator, School of Visual Arts, NYC

Type Rules!, Second Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Second Edition has everything today's serious designer needs. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages like Adobe InDesign and QuarkXPress.

This new Second Edition also includes three new features:

• Tech Tips—Instructional sidebars that succinctly explain how to achieve the covered typographic principles and techniques
• Type Tips—Expert tips and helpful hints that offer insightful details on covered topics
• Educational Supplements—Exercises and assignments that reinforce material and show how to apply techniques in the real world

See all Editorial Reviews

Product Details

• Paperback: 224 pages
• Publisher: Wiley; 2 edition (March 10, 2006)
• Language: English
• ISBN-10: 047172114X
• ISBN-13: 978-0471721147
• Product Dimensions: 10.8 x 8.3 x 0.7 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #494,079 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Well Worth the Second Look, April 25, 2006

By 

N. Brockmann - See all my reviews
(REAL NAME)   

This review is from: Type Rules!: The Designer's Guide to Professional Typography (Paperback)

When I saw that Ms. Strizver had updated Type Rules I knew I was going to have to fork over the money and shift some books on my shelf to fit a great new title into the mix. I wasn't dissapointed!

Ilene makes each example easy to understand and includes lots of great illustrations and explanations in her work. AND you can read her entire book without a black felt tip pen needed. I do suggest a yellow highlighter though as there's lots you'll want to remember!

1 of 1 people found the following review helpful:

5.0 out of 5 stars An excellent resource, June 29, 2006

By 

Rob G. - See all my reviews

This review is from: Type Rules!: The Designer's Guide to Professional Typography (Paperback)

The first edition was an incredibly valuable resource, and I referred to it often in my work. I could easily find answers to all kinds questions about type and design. This new edition is even better. It's still as thoughtfully and clearly written as the first edition, and is still filled with great designs to illustrate a point. But it's been completely updated so it's current with the latest versions of software. And it has some new features like "Type Tips," which I'm finding especially enlightening, and exercises at the end of each chapter, which must make this an excellent text for teachers. This is a "must-have" for graphic designers.

1 of 1 people found the following review helpful:

5.0 out of 5 stars indispensable guidelines from a pro, May 17, 2006

By 

Chris Goblet "typographic designer" (NYC) - See all my reviews

This review is from: Type Rules!: The Designer's Guide to Professional Typography (Paperback)

A thorough, straightforward and clearly understandable guide to the effective use of typography. Bravo. Strizver certainly knows the ins and outs of typography from the essential basics to some very sophisticated fine points but, more importantly, is able to communicate this knowledge in a concise manner that will be useful to a beginner but, might even impart some new tips to the experienced aficionado.