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Type Rules!: The Designer's Guide to Professional Typography Paperback – March 10, 2006

ISBN-13: 978-0471721147 ISBN-10: 047172114X Edition: 2nd

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Product Details

  • Paperback: 224 pages
  • Publisher: Wiley; 2 edition (March 10, 2006)
  • Language: English
  • ISBN-10: 047172114X
  • ISBN-13: 978-0471721147
  • Product Dimensions: 8.6 x 0.5 x 10.9 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #566,502 in Books (See Top 100 in Books)

Editorial Reviews

Review

"…is a quality addition to the typography student's bookshelf." (Designorati.com, 6/18/06)

From the Back Cover

"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again."
—Allan Haley, Director of Words and Letters, International Typeface Corporation

"Type Rules! is a 'must-have' book for students and professionals alike. I highly recommend it."
—Prof. Ed Benguiat, World-renowned type designer and educator, School of Visual Arts, NYC

Type Rules!, Second Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Second Edition has everything today's serious designer needs. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages like Adobe InDesign and QuarkXPress.

This new Second Edition also includes three new features:

  • Tech Tips—Instructional sidebars that succinctly explain how to achieve the covered typographic principles and techniques
  • Type Tips—Expert tips and helpful hints that offer insightful details on covered topics
  • Educational Supplements—Exercises and assignments that reinforce material and show how to apply techniques in the real world

More About the Author

Ilene Strizver, founder of The Type Studio [www.thetypestudio.com], is a typographic consultant, designer, writer and educator specializing in all aspect of visual communication, from the æsthetic to the technical. Ilene has written and lectured extensively on type and typographic design to both students and professionals in the field.

Ilene formerly was the Director of Typeface Development for International Typeface Corporation (ITC) where she developed more than 300 text and display typefaces with such respected and world-renowned type designers as Sumner Stone, Erik Spiekermann, Jill Bell, Jim Parkinson, Tim Donaldson, and the late Phill Grimshaw. She "cut her typographic teeth" by working on Upper and Lowercase (U&lc) and other type projects with such legendary icons as Ed Benguiat, Aaron Burns and Herb Lubalin.

Her clients included International Typeface Corporation (ITC), Monotype Imaging, Linotype, Adobe, Galápagos Design Group, Harlequin Books, Somerset Entertainment, Integrated Marketing, Parents Magazine, MeadWestvaco, Nationwide Insurance, Life is good, Inc., Alliance Atlantis, Johnson & Johnson, Haband, Nassau Guardian, and b-there.com. Ilene has written for HOW, Dynamic Graphics, STEP Inside, and DesignEdge. She also writes the popular column, fy(t)i For Your Typographic Information, which can be found on fonts.com, as well as a biweekly blog entitled TypeTalk for creativepro.com.

Her book, Type Rules! The Designers Guide to Professional Typography, 2nd edition (3rd in the works), has received numerous accolades from the type and design community. She conducts her widely acclaimed Gourmet Typography Workshops internationally.

Customer Reviews

I do suggest a yellow highlighter though as there's lots you'll want to remember!
N. Brockmann
The book is replete with illustrations that serve as solid examples of each concept she articulates; and includes guidance for utilizing current design software.
Cheryl Towler Weese
Great book, very informative and a must have for every graphic designer starting out or veteran to just add to his/her book collection.
Nelson

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By David Spencer on July 28, 2010
Format: Paperback
This book is a welcome addition to the literature--linking typography and graphic design in a concise, well-written format that is easily understandable to most readers.

The section on history was particularly useful. While a more comprehensive history of typography can be found in other works, Strizver provides a remarkably complete and useful summary on this topic at the beginning--without overwhelming the reader.

Strizver improves on similar works such as "Desktop Publishing by Design," and "Dynamics in Document Design" by providing relevant, contemporary examples of typography in graphic design for the reader. The layout introduces readers to various topics in a useful manner--less confusing than similar works such as Colin Wheildon's "Type and Layout."

Perhaps the aspect of the book that most distinguishes it from similar works is how the author links typographic concepts with down-to-earth "how-to" instructions. Most works on typography discuss the uses of hanging punctuation and adjusting kerning. Few tell the reader how to do it. Strisver accomplishes this with Mac screen captures that show readers exactly how to integrate these techniques into their writing and designs.

Perhaps the only drawback to the book is the fact that the computer-based instructions focus on Mac users. Strizver also provides some basic information for PC users, but Mac users will get the most out of the "how-to" drills.

However, this book will be useful for all skill levels. For beginners, it provides a complete overview of basic typographic concepts through prose that is very readable. Those familiar with typography will increase their knowledge and even advanced designers could benefit from Strizver's useful instructions--especially as a reference work.
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4 of 4 people found the following review helpful By Vincent DiGangi on October 17, 2010
Format: Paperback
I took the legendary type-master, Ed Benguiat, as a professor of typography at the School of Visual Arts (New York) one semester. Ed Benguiat HIGHLY recommends this book, and Ed doesn't usually recommend or like ANYTHING when it comes to books on typography, etc. ENOUGH SAID! Believe me, this is where it's at!
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3 of 3 people found the following review helpful By N. Brockmann on April 25, 2006
Format: Paperback
When I saw that Ms. Strizver had updated Type Rules I knew I was going to have to fork over the money and shift some books on my shelf to fit a great new title into the mix. I wasn't dissapointed!

Ilene makes each example easy to understand and includes lots of great illustrations and explanations in her work. AND you can read her entire book without a black felt tip pen needed. I do suggest a yellow highlighter though as there's lots you'll want to remember!
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1 of 1 people found the following review helpful By Rob G. on June 29, 2006
Format: Paperback
The first edition was an incredibly valuable resource, and I referred to it often in my work. I could easily find answers to all kinds questions about type and design. This new edition is even better. It's still as thoughtfully and clearly written as the first edition, and is still filled with great designs to illustrate a point. But it's been completely updated so it's current with the latest versions of software. And it has some new features like "Type Tips," which I'm finding especially enlightening, and exercises at the end of each chapter, which must make this an excellent text for teachers. This is a "must-have" for graphic designers.
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3 of 4 people found the following review helpful By Cheryl Towler Weese on June 29, 2006
Format: Paperback
Type Rules! - geared specifically for teaching at the college level - is one of the best basic typography books I've seen. Ilene Strizver has done a terrific job of breaking down the components of typography into digestable chapters, each complemented by clear, intelligent exercises. The book is replete with illustrations that serve as solid examples of each concept she articulates; and includes guidance for utilizing current design software. I'd recommend this book hands down to any teacher or student of design - as well as to any practicing typographer seeking to hone their skills.
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1 of 1 people found the following review helpful By Chris Goblet on May 17, 2006
Format: Paperback
A thorough, straightforward and clearly understandable guide to the effective use of typography. Bravo. Strizver certainly knows the ins and outs of typography from the essential basics to some very sophisticated fine points but, more importantly, is able to communicate this knowledge in a concise manner that will be useful to a beginner but, might even impart some new tips to the experienced aficionado.
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Format: Paperback
Ilene is an amazing and inspiring teacher and this book encompasses her whole teaching experience, with her high level of expertise, passion and understanding of typography.

Type Rules is loaded with valuable information on the technical and creative aspects of typography. A thorough study of this book will train one's eye to see type in a whole new way, from easy to understand lessons to portfolio worthy exercises.

An essential must have for any beginner or practicing graphic designer.
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Format: Paperback Verified Purchase
Well designed, great examples, excellent lesson, great exercises. The reader MUST read the small print--some of the examples are what NOT to do, but to people who just gloss over the material, they may not catch the examples demonstrating design flaws, or note there are things not to do. Would love to see a version of this book tied to a a book on how to use Indesign so one would get a how to on both design and use of the tools.
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