Customer Reviews

Type Rules!: The Designer's Guide to Professional Typography

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This book is a welcome addition to the literature--linking typography and graphic design in a concise, well-written format that is easily understandable to most readers.

The section on history was particularly useful. While a more comprehensive history of typography can be found in other works, Strizver provides a remarkably complete and useful summary on this topic at the beginning--without overwhelming the reader.

Strizver improves on similar works such as "Desktop Publishing by Design," and "Dynamics in Document Design" by providing relevant, contemporary examples of typography in graphic design for the reader. The layout introduces readers to various topics in a useful manner--less confusing than similar works such as Colin Wheildon's "Type and Layout."

Perhaps the aspect of the book that most distinguishes it from similar works is how the author links typographic concepts with down-to-earth "how-to" instructions. Most works on typography discuss the uses of hanging punctuation and adjusting kerning. Few tell the reader how to do it. Strisver accomplishes this with Mac screen captures that show readers exactly how to integrate these techniques into their writing and designs.

Perhaps the only drawback to the book is the fact that the computer-based instructions focus on Mac users. Strizver also provides some basic information for PC users, but Mac users will get the most out of the "how-to" drills.

However, this book will be useful for all skill levels. For beginners, it provides a complete overview of basic typographic concepts through prose that is very readable. Those familiar with typography will increase their knowledge and even advanced designers could benefit from Strizver's useful instructions--especially as a reference work. The book also includes exercises at the end of each chapter, making it a candidate as a textbook for teachers of graphic design.

Whether you are an expert, a competent graphic designer, or someone simply looking to improve the appearance of your documents, I would recommend this book.

I took the legendary type-master, Ed Benguiat, as a professor of typography at the School of Visual Arts (New York) one semester. Ed Benguiat HIGHLY recommends this book, and Ed doesn't usually recommend or like ANYTHING when it comes to books on typography, etc. ENOUGH SAID! Believe me, this is where it's at!

Ilene is an amazing and inspiring teacher and this book encompasses her whole teaching experience, with her high level of expertise, passion and understanding of typography.

Type Rules is loaded with valuable information on the technical and creative aspects of typography. A thorough study of this book will train one's eye to see type in a whole new way, from easy to understand lessons to portfolio worthy exercises.

An essential must have for any beginner or practicing graphic designer.