Type Rules!: The Designer's Guide to Professional Typography [Kindle Edition]

Ilene Strizver (Author)

Editorial Reviews

Review

"Type Rules! is a comprehensive source of information about the technicalities and art of typography. Strizver really knows her "type" and her expertise is clear as she ranges across topics from the history of typography and its nomenclature to recent developments in proprietary and computer generated typefaces. She has written this book for practitioners, positioning it as "the designer's guide to professional typography." She explains "what to do" with type and "how to do type". She unashamedly focus on MAC computers because that's what she uses, and that's what the design community mostly uses. It's a book with design in mind, not just because that's it's target market, but because its presented in a smart layout, with oodles of example of practical workman-like type, as well as type of the more artistic, original and intriguing variety." (webwombat, 8/6/10)

Product Description

From principle to practice, get it all in the revised edition of the comprehensive introduction to typography.

Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? -- with new coverage of their latest versions.

This edition includes:

• New information on OpenType, font management utilities, font web sites, and interactive typography.
• An expanded?history of type and an updated glossary of key terms.
• Exercises throughout to help reinforce the concepts presented in the book.
• A wealth of tried-and-true as well as recently developed type tips.
• More in-depth type issues, including scaling logos.

"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules is one of the best. It's a book that will prove its value time and again."
-- Allan Haley, Director of Words and Letters, Monotype Imaging

"Type Rules is a must-have book for students and professionals alike. I highly recommend it."
-- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts

Product Details

• Format: Kindle Edition
• File Size: 11484 KB
• Publisher: Wiley; 3 edition (August 20, 2010)
• Sold by: Amazon Digital Services
• Language: English
• ASIN: B0041D8UXG
• Text-to-Speech: Enabled
• Lending: Enabled
• Amazon Best Sellers Rank: #390,454 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • #19 in Kindle Store > Kindle eBooks > Nonfiction > Arts & Entertainment > Graphic Design > Typography

More About the Author

Ilene Strizver, founder of The Type Studio [www.thetypestudio.com], is a typographic consultant, designer, writer and educator specializing in all aspect of visual communication, from the æsthetic to the technical. Ilene has written and lectured extensively on type and typographic design to both students and professionals in the field.

Ilene formerly was the Director of Typeface Development for International Typeface Corporation (ITC) where she developed more than 300 text and display typefaces with such respected and world-renowned type designers as Sumner Stone, Erik Spiekermann, Jill Bell, Jim Parkinson, Tim Donaldson, and the late Phill Grimshaw. She "cut her typographic teeth" by working on Upper and Lowercase (U&lc) and other type projects with such legendary icons as Ed Benguiat, Aaron Burns and Herb Lubalin.

Her clients included International Typeface Corporation (ITC), Monotype Imaging, Linotype, Adobe, Galápagos Design Group, Harlequin Books, Somerset Entertainment, Integrated Marketing, Parents Magazine, MeadWestvaco, Nationwide Insurance, Life is good, Inc., Alliance Atlantis, Johnson & Johnson, Haband, Nassau Guardian, and b-there.com. Ilene has written for HOW, Dynamic Graphics, STEP Inside, and DesignEdge. She also writes the popular column, fy(t)i For Your Typographic Information, which can be found on fonts.com, as well as a biweekly blog entitled TypeTalk for creativepro.com.

Her book, Type Rules! The Designers Guide to Professional Typography, 2nd edition (3rd in the works), has received numerous accolades from the type and design community. She conducts her widely acclaimed Gourmet Typography Workshops internationally.