Type Specific shows designers how typefaces designed for a specific purpose succeed by exploring each of the features that must be considered. These include letterforms, counterspaces, cross sections, ascenders/descenders, and junctions and how they work, in both print and screen, across a range of applications: posters, directories, newspapers and magazines, CD covers, packaging, signage, and film titles-including The Kitchen's organic paintbrush front for the promotion of Levi's Vintage Clothing and Saturday's elegant stencil-style face for the Chen Pascual identity. The whole gamut from free-from to precision is explored.
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About the Author
Charlotte Rivers is a journalist with a passion for design who has written for Grafik, Print and Lab magazines, among others. She is author of the RotoVision books Identify, CD Art and Maximalism. She lives in London.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
(learn more)
Key Phrases - Statistically Improbable Phrases (SIPs):
(learn more)
custom typeface, headline font, digital signage, new typeface Key Phrases - Capitalized Phrases (CAPs): (learn more)
Timber Type, Tate Modern, New York-based, Read Regular, Chen Pascual, Sheffield Sans, Old Style, Fuel Square, Lemon Jelly, Atelier Works, Place of Build, Cap Height Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
custom typeface, headline font, digital signage, new typeface Key Phrases - Capitalized Phrases (CAPs): (learn more)
Timber Type, Tate Modern, New York-based, Read Regular, Chen Pascual, Sheffield Sans, Old Style, Fuel Square, Lemon Jelly, Atelier Works, Place of Build, Cap Height Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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