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Type and Typography 2nd Edition

4.2 out of 5 stars 4 customer reviews
ISBN-13: 978-0823055289
ISBN-10: 0823055280
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Editorial Reviews

About the Author

Phil Baines is a freelance designer and a Senior Lecturer in Graphic Design at Central Saint Martins College of Art & Design, London. Phil Baines lives in London.


Andrew Haslam runs his own design studio and is the leader of the MA Communication Design course at Central Saint Martins College of Art & Design, London. Andrew Haslam lives in London.
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Product Details

  • Paperback: 240 pages
  • Publisher: Watson-Guptill; 2 edition (October 1, 2005)
  • Language: English
  • ISBN-10: 0823055280
  • ISBN-13: 978-0823055289
  • Product Dimensions: 8.5 x 0.7 x 11 inches
  • Shipping Weight: 3.2 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #851,905 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback
This is really one firm's style book and their personal encyclopedia of typographical knowledge. The advice on style is quirky. The guide to accessing hidden glyphs on your keboard is full of errors. The mark-up guide is not in agreement with the standard Chicago method. Their collection of objects and typographic samples are of great historical interest and the illustrations will illuminate many typographical points.
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Format: Paperback
Type is the way we convey written information. Down through the centuries type faces have been developed to not only convey the raw information, but to do so in attractive and pleasing ways. Type faces continue to be developed for all kinds of uses that the designers of years ago couldn't have imagined: the dot matrix print outs of a cash register, the type face you are seeing right now as you read this on a computer screen.

This book presents an overview of type and typography fron the earliest greek alphabets (showing how the letters were derived) to modern times. It is not a textbook on how to design type, but more of an idea book illustrating what a lot of people have done in a wide variety of situations. It would be a very helpful read to anyone designing a book, print ads, or web pages.
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Format: Paperback Verified Purchase
This book was required reading by a graphic design instructor, one of the few that were recommended that proved very useful. If you view all text/type as the same and don't know the difference between serif and san serif, have no idea what a cap height, ascender or decender is, but you have to use type to design...this is the book for you. The book explains information logically and in depth it also presents a good introductory to working with a grid in your designs. This book is a good buy to learn the fundamentals of design. I highly recommend.
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Format: Paperback Verified Purchase
I bought this to replace my old copy. I loved the first edition I had, and love this one even more.
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