An introduction to the subject for students and readers at all levels. It begins with a definition of typography as the mechanical notation and arrangement of language used to create multiple copies by printing.
Book Description
Editorial Reviews
About the Author
Phil Baines is a freelance designer and a Senior Lecturer in Graphic Design at Central Saint Martins College of Art & Design, London. Phil Baines lives in London.
Andrew Haslam runs his own design studio and is the leader of the MA Communication Design course at Central Saint Martins College of Art & Design, London. Andrew Haslam lives in London. --This text refers to an out of print or unavailable edition of this title.
Andrew Haslam runs his own design studio and is the leader of the MA Communication Design course at Central Saint Martins College of Art & Design, London. Andrew Haslam lives in London. --This text refers to an out of print or unavailable edition of this title.
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Most Helpful Customer Reviews
15 of 15 people found the following review helpful:
3.0 out of 5 stars
Visual Collection of Typography.,
By
This review is from: Type and Typography (Paperback)
This is really one firm's style book and their personal encyclopedia of typographical knowledge. The advice on style is quirky. The guide to accessing hidden glyphs on your keboard is full of errors. The mark-up guide is not in agreement with the standard Chicago method. Their collection of objects and typographic samples are of great historical interest and the illustrations will illuminate many typographical points.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
From Early History to Designing for the Web,
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This review is from: Type and Typography (Paperback)
Type is the way we convey written information. Down through the centuries type faces have been developed to not only convey the raw information, but to do so in attractive and pleasing ways. Type faces continue to be developed for all kinds of uses that the designers of years ago couldn't have imagined: the dot matrix print outs of a cash register, the type face you are seeing right now as you read this on a computer screen.This book presents an overview of type and typography fron the earliest greek alphabets (showing how the letters were derived) to modern times. It is not a textbook on how to design type, but more of an idea book illustrating what a lot of people have done in a wide variety of situations. It would be a very helpful read to anyone designing a book, print ads, or web pages.
2 of 2 people found the following review helpful:
4.0 out of 5 stars
A good buy if you want to learn the history & principles of typography,
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Amazon Verified Purchase(What's this?)
This review is from: Type and Typography (Paperback)
This book was required reading by a graphic design instructor, one of the few that were recommended that proved very useful. If you view all text/type as the same and don't know the difference between serif and san serif, have no idea what a cap height, ascender or decender is, but you have to use type to design...this is the book for you. The book explains information logically and in depth it also presents a good introductory to working with a grid in your designs. This book is a good buy to learn the fundamentals of design. I highly recommend.
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Inside This Book
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First Sentence:
Since the advent of personal computers, desktop publishing and the more recent development of the World Wide Web, millions of people have become accustomed to using fonts and working with type, but anyone asked to explain what typography was might feel at a loss, unclear of its boundaries or possibilities. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
smaller word space, poorly chosen relationship, word space widths, kerned pairs, broken script, tiller extension, same point size, baseline grid, formal attributes, slab serif, ideographic systems, been resized, wider column, preferred width, many typefaces, continuous text, movable metal type Key Phrases - Capitalized Phrases (CAPs): (learn more)
Bureau Grotesque, Aldus Manutius, Matthew Carter, Catherine Dixon, Gerard Unger, Phil Baines, Eric Gill, Andrew Haslam, Hyphen Press, Pierre Simon Fournier, London Waterloo, Franklin Gothic, Firmin Didot, Villard's Diagram, The Greeks, Robin Kinross, Erik Spiekermann, Trajan's Column, London Underground, Jeremy Tankard, John Baskerville, Claude Garamond, Gill Sans, Cap Height Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Since the advent of personal computers, desktop publishing and the more recent development of the World Wide Web, millions of people have become accustomed to using fonts and working with type, but anyone asked to explain what typography was might feel at a loss, unclear of its boundaries or possibilities. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
smaller word space, poorly chosen relationship, word space widths, kerned pairs, broken script, tiller extension, same point size, baseline grid, formal attributes, slab serif, ideographic systems, been resized, wider column, preferred width, many typefaces, continuous text, movable metal type Key Phrases - Capitalized Phrases (CAPs): (learn more)
Bureau Grotesque, Aldus Manutius, Matthew Carter, Catherine Dixon, Gerard Unger, Phil Baines, Eric Gill, Andrew Haslam, Hyphen Press, Pierre Simon Fournier, London Waterloo, Franklin Gothic, Firmin Didot, Villard's Diagram, The Greeks, Robin Kinross, Erik Spiekermann, Trajan's Column, London Underground, Jeremy Tankard, John Baskerville, Claude Garamond, Gill Sans, Cap Height Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
4
books
cite this book:
- The English Writing System (Arnold Publication) by Vivian Cook on page 113, page 120, and Back Matter
- Thinking with Type: A Primer for Designers: A Critical Guide for Designers, Writers, Editors, & Students by Ellen Lupton in Back Matter
- Getting it Right with Type: The Dos and Don'ts of Typography by Victoria Squire in Back Matter
- Layout Workbook: A Real-World Guide to Building Pages in Graphic Design by Kristin Cullen in Back Matter
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