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Typographic Design: Form and Communication [Paperback]

by Rob Carter, Ben Day, Philip B. Meggs
4.5 out of 5 stars  See all reviews (19 customer reviews)


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Book Description

November 3, 2006 0471783900 978-0471783909 4
For more than two decades, the type book of choice for design professionals and students

Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design: Form and Communication, Fourth Edition continues to provide a compre-hensive overview of every aspect of designing with type, now in full color.

This Fourth Edition of the bestselling text in the field offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design aesthetics, and designing for legibility. Supplementing these essential topics are theoret-ical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fourth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events - from the origins of writing more than 5,000 years ago to contemporary Web site and electronic page design.

New features include:

Full-color treatment throughout

A new ancillary Web site containing resources for self-learners, students and professors (www.typographicdesign4e.com)

Two new chapters: The Typographic Grid and Typographic Design Process

An updated design education section that includes recent examples of projects assigned by leading design educators

New case studies that showcase design for Web sites and animated typography projects

Case studies detailing examples of visual identification systems, environmental graphics, book and magazine design, Web site design, type in motion, and wayfinding graphics

Updated coverage of digital type technology


Editorial Reviews

From the Back Cover

For more than two decades, the type book of choice for design professionals and students

Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design: Form and Communication, Fourth Edition continues to provide a compre-hensive overview of every aspect of designing with type, now in full color.

This Fourth Edition of the bestselling text in the field offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design aesthetics, and designing for legibility. Supplementing these essential topics are theoret-ical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fourth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events – from the origins of writing more than 5,000 years ago to contemporary Web site and electronic page design.

New features include:

Full-color treatment throughout

A new ancillary Web site containing resources for self-learners, students and professors (www.typographicdesign4e.com)

Two new chapters: The Typographic Grid and Typographic Design Process

An updated design education section that includes recent examples of projects assigned by leading design educators

New case studies that showcase design for Web sites and animated typography projects

Case studies detailing examples of visual identification systems, environmental graphics, book and magazine design, Web site design, type in motion, and wayfinding graphics

Updated coverage of digital type technology

About the Author

Rob Carter is Professor of Typography and Graphic Design at Virginia Commonwealth University, and has served as a visiting professor at the Gerrit Rietveld Academy in Amsterdam. He has received numerous awards for his work from organizations such as the American Institute of Graphic Arts, New York Type Directors Club, New York Art Directors Club, Society of Typographic Arts, Creativity, and Print regional annual. He is the author of American Typography Today, the five-volume Working with Type series, and Digital Color and Type. He is also the co-author, with Philip B. Meggs, of Typographic Specimens: The Great Typefaces.

Ben Day is Professor Emeritus at Virginia Commonwealth University. He has also taught at Boston University and been a Visiting Designer at the University of Connecticut. His many exhibitions include the American Institute of Graphic Arts, the New York Type Directors Club, and the New York Sculpture Centre. The Boston Society of Printers awarded him a teaching fellowship. He has served as a consultant to Bostonia magazine, NASA, and the Fogg Museum, and art directed Handel and Haydn magazine. He has been selected for Who's Who Among America's Teachers.

The late Philip Meggs was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing. He was posthumously awarded the AIGA Medal for design leadership.


Product Details

  • Paperback: 336 pages
  • Publisher: Wiley; 4 edition (November 3, 2006)
  • Language: English
  • ISBN-10: 0471783900
  • ISBN-13: 978-0471783909
  • Product Dimensions: 10.9 x 8.4 x 0.7 inches
  • Shipping Weight: 2.4 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #457,122 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
14 of 17 people found the following review helpful
Format:Paperback
Among the things that Gutenberg invented was the whole idea of type. Since then however, there have been literally thousands of type designs developed. Some have been developed for greater readability, some came about so that a greater density of words could be put on a page, some were designed for a logo that would be unique and recognizable around the world. Today the typography world in in a state of flux greater than ever before as new digital fonts are being designed.

This book is the bestselling book in the field and discusses virtually everything there is to know about type, its uses, the effect that different styles have on the mind, the characteristic of new electronic fonts, screen fonts, laser printer fonts and much more. It is a highly graphic book using pictures to clearly illustrate what creative use of fonts can do to a book, an ad, or a web site.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Studied under the author May 30, 2008
Format:Paperback
I am taking a course right now with Rob Carter. So at the risk of this sounding like a biased review, please know that I'm not the kind of person who allows personal feelings to stand in the way of my opinion on what's good and bad.

Professor Carter's ability to effectively communicate is carried over to this text remarkably. Any obscure questions that I've had regarding typography and design have been answered by him personally and he nearly always pulls this text out to illustrate exactly what he means.

Point is, I'm in my third year in a design program and even the "random, not covered by other professor" topics, are covered in this text.

This is a text that designers will be going back to long after they've obtained their degree and are working in the field. It's a fantastic investment.

--s
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1 of 1 people found the following review helpful
4.0 out of 5 stars A great type book August 8, 2008
Format:Paperback
I had to get this book for school and I have to say it is a great book. It is packed with content and examples. Examples are kept to a minimum instead of plastering every page with 90% examples and 10% text. The content is solid and all of the examples have their place. If you are interested in typography don't pass the book up, it is probably one of the best I have seen.
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4.0 out of 5 stars Great Reference Book November 27, 2012
Format:Paperback|Verified Purchase
Although I have not really used this book for class - I see it is a great bool for home reference for any graphic designer
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5.0 out of 5 stars Good February 11, 2012
By sasbel
Format:Paperback|Verified Purchase
This book is a nice representative for design. It uses itself as an example for what's being talked about. It uses a lot of images as examples while it explains certain aspects of typography for each chapter, which is great because design in general is visual.
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5.0 out of 5 stars Great condition October 20, 2011
By Angelia
Format:Paperback|Verified Purchase
It is in great condition, as good as new for a used book. I'll probably keep it forever, since I'm a graphic design major. :)
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4.0 out of 5 stars Informative / Picturesque May 1, 2011
By ANDREA
Format:Paperback|Verified Purchase
I purchased this item as my required textbook. It is for my university, art course: Typography I. I have only had a few readings to do thus far. But it is a wonderful book filled with lots of information, pictures / images that are helpful, design examples and other great readings. It is definitely a book I will include in my library for future use as I continue my career path in the graphic arts.

I have two other art books / textbooks by Meggs, the author. Both are also GREAT book!
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5.0 out of 5 stars Well Used Book Already and It's only been Three Months! February 17, 2009
Format:Paperback|Verified Purchase
There is a lot to be taken in with the whole design world and especially with typography. I ordered this book for my one of my classes (working on BS in Graphic Design through AI). I love that it is filled with examples of where a lot of type was orignially used in. There is also a great little section of the back for typographic terms and definitions (saving me lots of time from looking it up online!)
To keep this short and sweet, I am keeping this one as it is large, graphic (!) and well worth the price for the amount of information and use I am getting out of it now!!!
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Most Recent Customer Reviews
3.0 out of 5 stars books of type
I got my book on time for class, so I was very happy. I actually like reading this book. it full of illustrations, that help you as you read along. I recommend it
Published on October 26, 2010 by nancy lopez
4.0 out of 5 stars Great value
I had to buy this book for my typography class and it was about $60 at my campus bookstore. The book has history, really good examples and great lessons for typography. Read more
Published on October 18, 2010 by avidstudent
5.0 out of 5 stars Typographic Design: Form and Communication
Excellent resource, required for my class in Principles of Typography. Well written and illustrated, user friendly, makes me anticipate the reading assignments.
Published on September 27, 2010 by Pen Name
5.0 out of 5 stars Great condition and it was a great price too!
Im a college student so of course I looked around to find the best price, and this one definitely was the way to go! And it was brand new! you cant beat that!
Great item. Read more
Published on February 18, 2010 by NotAvailable
5.0 out of 5 stars Typographic Design: Form and Communication
Thank you for sending my order to me on time cause I really needed it for class. I have learned a lot from it.
Published on February 23, 2009 by Lilia Vandehvar
5.0 out of 5 stars lots of practical information and ideas
I got this book for class and will definitely keep it handy. It has many practical approaches to graphic design and typography in subjects ranging from layout to type design and... Read more
Published on December 5, 2008 by A. Boomsma
5.0 out of 5 stars Great Book
The book is great and if you're into graphic design or even want to understand type.If you're a teacher there are many creative exercises you can get out of this book too that... Read more
Published on October 14, 2008 by A. Hall
5.0 out of 5 stars good deals
I am so happy that i can buy my books and many many things from amazon with good price and amazon surprised me by sending them to me sooner than i expected it . Read more
Published on October 9, 2008 by Shahrzad Ahrar
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