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Typographic Design: Form and Communication
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10 of 10 people found the following review helpful
on October 17, 2011
Since this book is now in its 5th edition, it is very well known in the typography community. It is put to good use as a textbook for college classes teaching typography. It is a soup-to-nuts encyclopedia of useful material from history of writing and printing development to readability and explanation of commonly known typographic design and use theories.
What I had hoped for in this newest update was more coverage on the newest material brought about since the digital era began. I would have hoped for a much more complete description of opentype features and possibilities and more than just a cursory mentioning of web type (Webtype has become the biggest discussion maker at type conferences since opentype. I realize that book production is a slow process and some of the later material might have been missed due to production deadlines. There is still a sizable hunk that was known and available early enough to have been included in this edition, particularly OpenType.
Digital--mostly vector based type, has caused a huge burst of type design production and the birth of numerous small foundries around the world. There is more variety and competition out there now than at any time in history. This newest 5th edition barely gives it a nod even though it has been going on since the 1990s or before. Rob Carter, et al, still presents the traditional ways of looking at and categorizing type, which is fine, but does not add much to describe happenings in recent activity-filled decades.

I was hoping for more print space on this millennium's version of "The New Typography" given that the Tschichold variety is hardly Neue any more.

Don't get me wrong, this is a worthwhile book for educators to select for their courses. It just needs a bit of a prodding to include more current material
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1 of 1 people found the following review helpful
on July 14, 2013
This book, although certainly not my favorite typography textbook, does a good job of informing students about typography. It does not do a great job with the history before movable type (calligraphy, hieroglyphics, etc) It definitely has a very specific viewpoint about typographic design. It's effective.
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on December 19, 2013
I had to get this book for a class. The authors are so wrapped up in being edgy, they have made the book user unfriendly. There is no flow to the reading since they place the examples In an order dictated by the layout. When you look for the example referred to in the text, it can be anywhere on the two page layout. The section titles are small and at the very top corner of the page and are easy to miss. It seems to suddenly change topics with no warning. The photo captions are not with the photos, you have to refer to the numbers to match the captions to the photo. They are also very hard to read as the weight is very light. Legibility and readability seem to be a do as I say and not as I do situation. The language is overly complex and flowery. There are some good examples and information in the book, but it takes a lot of work to tease it out.
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on November 24, 2012
Had been scouting around for books to buy (and there really are many good GD and type books out there). This book was relevant to the course I'm attending in my school — it goes by the same name and the concepts and ideas are very somewhat related. Surprisingly none of the professors I showed this book to knew that it existed, one even has his work featured in it. I'd say it gives a brief history into GD, has some great examples on the possibilities over the years, and captures the main principles that govern design. Should be used hand-in-hand with John Kane's A Type Primer and Cyrus Highsmith's Inside Paragraphs.
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on March 4, 2013
The book is easy to follow and has plenty of information on the budding typographer! I would recommend this to any visual artitst who uses type, heck even people who do lots of newsletters could benefit from a few tricks!
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on March 19, 2013
my teacher in graphic design suggest us to buy this and do the reference in my class and our homework.
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on February 13, 2015
Get the book as same as seller said. Nice!
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on February 23, 2015
Just as described and fast shipping
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0 of 1 people found the following review helpful
on April 23, 2013
We were only used the book for select readings, however it's enough to give a basic review. The information is well presented and easy to read. There's a lot of important information and the projects you can make from the examples are fun.
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on September 23, 2014
useful
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