Customer Reviews

Typographic Design: Form and Communication

5 star:		(11)
4 star:		(4)
3 star:		(3)
2 star:		(0)
1 star:		(0)

 

 

Among the things that Gutenberg invented was the whole idea of type. Since then however, there have been literally thousands of type designs developed. Some have been developed for greater readability, some came about so that a greater density of words could be put on a page, some were designed for a logo that would be unique and recognizable around the world. Today the typography world in in a state of flux greater than ever before as new digital fonts are being designed.

This book is the bestselling book in the field and discusses virtually everything there is to know about type, its uses, the effect that different styles have on the mind, the characteristic of new electronic fonts, screen fonts, laser printer fonts and much more. It is a highly graphic book using pictures to clearly illustrate what creative use of fonts can do to a book, an ad, or a web site.

I am taking a course right now with Rob Carter. So at the risk of this sounding like a biased review, please know that I'm not the kind of person who allows personal feelings to stand in the way of my opinion on what's good and bad.

Professor Carter's ability to effectively communicate is carried over to this text remarkably. Any obscure questions that I've had regarding typography and design have been answered by him personally and he nearly always pulls this text out to illustrate exactly what he means.

Point is, I'm in my third year in a design program and even the "random, not covered by other professor" topics, are covered in this text.

This is a text that designers will be going back to long after they've obtained their degree and are working in the field. It's a fantastic investment.

--s

I had to get this book for school and I have to say it is a great book. It is packed with content and examples. Examples are kept to a minimum instead of plastering every page with 90% examples and 10% text. The content is solid and all of the examples have their place. If you are interested in typography don't pass the book up, it is probably one of the best I have seen.

It is in great condition, as good as new for a used book. I'll probably keep it forever, since I'm a graphic design major. :)

I purchased this item as my required textbook. It is for my university, art course: Typography I. I have only had a few readings to do thus far. But it is a wonderful book filled with lots of information, pictures / images that are helpful, design examples and other great readings. It is definitely a book I will include in my library for future use as I continue my career path in the graphic arts.

I have two other art books / textbooks by Meggs, the author. Both are also GREAT book!

There is a lot to be taken in with the whole design world and especially with typography. I ordered this book for my one of my classes (working on BS in Graphic Design through AI). I love that it is filled with examples of where a lot of type was orignially used in. There is also a great little section of the back for typographic terms and definitions (saving me lots of time from looking it up online!)
To keep this short and sweet, I am keeping this one as it is large, graphic (!) and well worth the price for the amount of information and use I am getting out of it now!!!

I got this book for class and will definitely keep it handy. It has many practical approaches to graphic design and typography in subjects ranging from layout to type design and kerning.

This book has tons of pictures and lots of examples. Looking through the book gives you ideas and inspiration!

I had to buy this book for my typography class and it was about $60 at my campus bookstore. The book has history, really good examples and great lessons for typography. It is one that will be making its way onto my bookshelf after this class and will not be sold back to the bookstore. Having two bachelor's degrees and buying a lot of textbooks in the past six years, I wish there was more text in the book, but the book truly gives the emphasis to the designs. I definitely recommend it.

Excellent resource, required for my class in Principles of Typography. Well written and illustrated, user friendly, makes me anticipate the reading assignments.