Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts including italic and bold variations; extended families such as Futura and Univers include additional type weights and widths. Each type family's section opens with a full-page experimental design, created by an outstanding graphic designer to demonstrate its potential. The specimens are accompanied by a concise discussion of each type family's origins, charactertistics, and usage. Typographic specimens provide an opportunity to study typefaces, to select and plan typography, and to increase one's knowledge of letterforms. Drawing and tracing specimens remain excellent ways to understand type and create logos and other typographic designs. Study of specimens aids in the selection of fonts to be purchased for the font library. Typographic specimens introduce unfamiliar typefaces in printed form and aid in the development of connoisseurship. Comparative analysis of similar faces in printed form becomes possible. Over one hundred prominent designers and design educators were sent a ballot listing all major typefaces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography. Akzidenz-Grotesk American Typewriter Baskerville Bembo Bodoni Bookman Caledonia Caslon Centaur Century Schoolbook Cheltenham Clarendon Didot Folio Franklin Gothic Frutiger Futura Galliard Gill Sans Garamond Goudy Old Style Helvetica Janson Kabel News Gothic Optima Palatino Perpetua Plantin Sabon Serifa Stone Sans Stone Serif Stymie Times New Roman Trump Mediaeval Univers Zapf Book
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From the Back Cover
Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts including italic and bold variations; extended families such as Futura and Univers include additional type weights and widths. Each type family’s section opens with a full-page experimental design, created by an outstanding graphic designer to demonstrate its potential. The specimens are accompanied by a concise discussion of each type family’s origins, charactertistics, and usage. Typographic specimens provide an opportunity to study typefaces, to select and plan typography, and to increase one’s knowledge of letterforms. Drawing and tracing specimens remain excellent ways to understand type and create logos and other typographic designs. Study of specimens aids in the selection of fonts to be purchased for the font library. Typographic specimens introduce unfamiliar typefaces in printed form and aid in the development of connoisseurship. Comparative analysis of similar faces in printed form becomes possible. Over one hundred prominent designers and design educators were sent a ballot listing all major typefaces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography. Akzidenz-Grotesk American Typewriter Baskerville Bembo Bodoni Bookman Caledonia Caslon Centaur Century Schoolbook Cheltenham Clarendon Didot Folio Franklin Gothic Frutiger Futura Galliard Gill Sans Garamond Goudy Old Style Helvetica Janson Kabel News Gothic Optima Palatino Perpetua Plantin Sabon Serifa Stone Sans Stone Serif Stymie Times New Roman Trump Mediaeval Univers Zapf Book
About the Author
Philip Meggs is professor at Virginia Commonwealth University, contributing editor of Print magazine, and visiting graduate faculty at Syracuse University. He is the author of Type & Image and A History of Graphic Design, and coauthor of Typographic Design: Form and Communication. His design work has been exhibited widely, including Print Regional Annual, CA Annual, Graphis Posters, Photographis, and The New York Art Director's Club. Rob Carter teaches typography and graphic design at Virginia Commonwealth University. His design projects have been exhibited by the American Institute of Graphic Arts, New York Art Director's Club, Society of Typographic Arts, Graphis Annual, Creativity, and the New York Type Director's Club. He is the author of American Typography Today and coauthor of Typographic Design: Form and Communication. Z
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Most Helpful Customer Reviews
15 of 16 people found the following review helpful:
5.0 out of 5 stars
a magnificent type book,
By A Customer
This review is from: Typographic Specimens: The Great Typefaces (Paperback)
This book presents beautiful specimens of the best typefamilies. Each section (Bodoni, Stone, Gill Sans, Garamond, etc.) opens with an experimental composition by a renowned grapphic designers such as Paula Scher, Louise Fili, Paul Rand, and Wolfgang Weingart. The authors' concise write-up on each typefamily provides the history and discusses its character and usage.
3 of 3 people found the following review helpful:
4.0 out of 5 stars
Get Face to Face With the Great Ones,
By
This review is from: Typographic Specimens: The Great Typefaces (Paperback)
Goes well with Revival of the Fittest also edited by Meggs. This sample book is different in that the faces shown were chosen by other designers. The faces seen in this book are the ones that you will be using 95% of the time. It is always good to study the classic faces in detail to get a better sense of their character and see the posibilities in their shapes.
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Inside This Book
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First Sentence:
Akzidenz-Grotesk, distributed under the name Standard in England and the United States, was first issued in 1898 by the Berthold type foundry of Berlin. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
major communications advance, radically altered education, electronic mass com munications, modern nation devel oped, typo graphic printing, electronic mass communications, religious uphea vals, typographic printing, elec tronic mass communications, fifte enth, late eighteenth cent ury, pography radically, religious upheav als, student penned, uph eavals, derv nation, medieval classroom, occurred during the fifteenth, modern nat ion, stu dent penned, altered edu cation, electronic mass communica tions, mass comm unications, powerful vehicle for spreading ideas, steady dec line Key Phrases - Capitalized Phrases (CAPs): (learn more)
Zapf Book, Gill Sans, News Gothic, Franklin Gothic, Stone Sans, American Type Founders, American Typewriter, Century Schoolbook, Stone Serif, Trump Mediaeval, Times New Roman, United States, Hermann Zapf, Bembo Regular, Adrian Frutiger, Bookman Medium, Frutiger Roman, Monotype Corporation, Monotype Plantin, Nicolas Jenson, Robert Granjon, Serifa Roman, Stanley Morison, Akzidenz-Grotesk Regular, Didot Roman New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Akzidenz-Grotesk, distributed under the name Standard in England and the United States, was first issued in 1898 by the Berthold type foundry of Berlin. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
major communications advance, radically altered education, electronic mass com munications, modern nation devel oped, typo graphic printing, electronic mass communications, religious uphea vals, typographic printing, elec tronic mass communications, fifte enth, late eighteenth cent ury, pography radically, religious upheav als, student penned, uph eavals, derv nation, medieval classroom, occurred during the fifteenth, modern nat ion, stu dent penned, altered edu cation, electronic mass communica tions, mass comm unications, powerful vehicle for spreading ideas, steady dec line Key Phrases - Capitalized Phrases (CAPs): (learn more)
Zapf Book, Gill Sans, News Gothic, Franklin Gothic, Stone Sans, American Type Founders, American Typewriter, Century Schoolbook, Stone Serif, Trump Mediaeval, Times New Roman, United States, Hermann Zapf, Bembo Regular, Adrian Frutiger, Bookman Medium, Frutiger Roman, Monotype Corporation, Monotype Plantin, Nicolas Jenson, Robert Granjon, Serifa Roman, Stanley Morison, Akzidenz-Grotesk Regular, Didot Roman New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 10
books:
See all 10 books this book cites
4
books
cite this book:
- 20th Century Type Designers by Sebastian Carter on page 413
- Pierre and Jean by Guy de Maupassant on page 413
- The Adventures of Tom Sawyer (Treasury of Illustrated Classics) by Tracy Christopher on page 20
- An American Primer by Walt Whitman on page 107
- Pierre et Jean (Oxford World's Classics) by Guy de Maupassant on page 413
See all 10 books this book cites
- Typographic Design: Form and Communication by Rob Carter in Back Matter
- Indie Fonts by Tamye Riggs in Back Matter
- Color Management for Logos: A Comprehensive Guide for Graphic Designers by John Drew on page 208
- The Education of a Graphic Designer by Steven Heller on page 239
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