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Typography Essentials: 100 Design Principles for Working with Type (Design Essentials) Paperback – September 1, 2011
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About the Author
Ina Saltz is an art director, designer, writer, photographer and professor (of Electronic Design and Multimedia at The City College of New York) whose areas of expertise are typography and magazine design. For over 22 years, Ina was an editorial design director at Time Magazine (International Editions), Worth Magazine, and other magazines including Golf Magazine, Golf for Women Magazine, and Worldbusiness Magazine. Ina frequently lectures on topics related to magazine design and typography, including Toronto, Atlanta, Denver, Moscow, Amsterdam and Calgary.
More About the Author
Ina's third book, "Body Type 2: More Typographic Tattoos," was published in 2010 by Abrams Image. "Typography Essentials: 100 Design Principles for Working with Type," was published by Rockport Press in 2009. Ina's first book, "Body Type: Intimate Messages Etched in Flesh," was published by Abrams Image in 2006.
Ina is a co-author of "Typography Referenced: A Comprehensive Visual Guide to the Language, History, and Practice of Typography, published in 2012 by Rockport Press. It was named one of the top 11 reference books of 2012 across all subjects by the American Library Association.
Please visit her website at www.bodytypebook.com, and check out her typography tutorial at lynda.com.
In 2012, fifteen of Ina's essays on typography and logotypes were published by Phaidon Press in "The Phaidon Archive of Graphic Design." Her work has also appeared in "Handwritten," (2007) edited by Steve Heller; "100 Habits of Successful Publication Designers," (2008) by Laurel Saville; "Design Disasters: Great Designers, Fabulous Failures, and Lessons Learned," (2008) edited by Steve Heller; and "The Education of an Art Director," (2005) edited by Steve Heller and Veronique Vienne.
In 2006, a solo show of her photographs from "Body Type" appeared at Cooper Union's Herb Lubalin Study Center of Design and Typography and in 2007, at the Snug Harbor Cultural Center's Newhouse Center for Contemporary Art.
Ina was the Design Director at Time Magazine (International Editions), Worth Magazine, and other magazines including Golf Magazine, Golf for Women Magazine, and Worldbusiness Magazine; she has consulted at Business Week and Consumer Reports. With her occasional collaborator, Donald Partyka, Ina designed a prototype for a new magazine for "policy wonks" called "The Americas Quarterly," for the Council of the Americas; AQ launched in 2007.
Ina is on the design faculty of the Stanford Publishing Course, and she has also taught "virtually" for Stanford via webcast. Ina frequently lectures on topics related to magazine design and typography, including, most recently, in Toronto, Atlanta, Denver, San Jose, Moscow, Calgary and Amsterdam.
Ina was one of the first art directors to work on a computer in 1981 at Time Inc's Teletext Project, a precursor of the web.
Ina received a BFA from Cooper Union in New York City; her lifelong love of letterforms intensified there when she studied calligraphy with Don Kunz. Among her calligraphic teachers and mentors are Hermann Zapf and Donald Jackson.
Ina has chaired, co-chaired and judged numerous design, typography and photography competitions: the National Magazine Awards, AIGA, the Society of Publication Designers, and the Type Directors Club, the Ozzies, the City and Regional Magazine Association, and others. She is currently on the boards of the SPD and the TDC.
Top Customer Reviews
About me: I've been a publication art director for 30 years, have art directed Entertainment Weekly, Fortune, Real Simple, Vibe, New York, Details, and many more.
Not just for beginners, this manual informs anyone who uses type for any purpose. I have been working with type for fifty years, and was riveted by some of the notions that are presented. More exciting for me than the examples that follow the rules are the successful ones that break them. It has already changed the way I look at a page. This book has 100 clearly defined subject headings like "Properly Weighted Small caps and Fractions" and suggestive ones like "Chaos Versus Order." Each delivers a concise, easy to understand conceptual message, and the superb specimens make it impossible to miss the point.
Typography Essentials should sit on your shelf next to Robert Bringhurst's classic, The Elements of Typographic Style.
Most Recent Customer Reviews
This book covers all of the formulas a budding designer should be exposed to like correct use of the hyphen, n dash and m dash to list one example. Fundamentally a must have.Published on January 15, 2014 by Rudy Gardea
I bought the book for my daughter, whose interest for typography is been satysfied within the pages of this book.Published on October 15, 2013 by Kiko
100 things you absolutely need to know about typography if you use it at all - like on your website. Typography is not just for the pros!Published on August 9, 2013 by Michael Chase
great book about type and pages layouts.
I like it a lot and look at it often.
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