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Typography: Macro and Microaesthetics Hardcover – April 5, 2000

ISBN-13: 978-3721203486 ISBN-10: 3721203488 Edition: Rev., Expanded Ed., English Language Ed

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Typography: Macro and Microaesthetics + Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
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Product Details

  • Hardcover: 171 pages
  • Publisher: Arthur Niggli; Rev., Expanded Ed., English Language Ed edition (April 5, 2000)
  • Language: English
  • ISBN-10: 3721203488
  • ISBN-13: 978-3721203486
  • Product Dimensions: 0.8 x 8.8 x 10.8 inches
  • Shipping Weight: 2.4 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #769,052 in Books (See Top 100 in Books)

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20 of 20 people found the following review helpful By Sihaya Sarabande on April 19, 2002
Format: Hardcover
A pleasant surprise.
The approaches to design that are explored in this book can only be expected from someone intimate with the Swiss school of design thought. Willi Kunz teaches designers to be deliberate and purposeful, which will keep anybody in good stead come economic boom or bust. He is thorough in explaining visually, fundamental theories not only for typography, but for graphic design in general.
On my shelf, this book sits beside Josef Muller-Brockmann's "Grid System in Graphic Design", Armin Hofmann's "Graphic Design Manual" and Robert Bringhurst's "Elements of Typographic Style".
A definite keeper.
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9 of 9 people found the following review helpful By ROBERT G STERBAL on December 31, 2003
Format: Hardcover
As a computer professional I found Typography: Macro- and Microaesthetics a compelling introduction to typography and layout. So many of the ideas in this book are helpful to understanding how reports and other printed communications should be developed. I really appreciate the author's care for typographic details and the concise, unpretentious language in explaining how typography works. The book clearly details the basic principles of typographic communication. The generous page size allows the comments and examples to be easily understood.
I would highly recommend this book to anyone interested in typography, desktop publishing, or graphic design.
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By by V. G. on February 7, 2013
Format: Hardcover Verified Purchase
Informative, helpful for students looking for direction and inspiration. I recommend it if you're looking to understand more or develop your typographic skills.
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Format: Hardcover
Typography: Macro -+ Microaesthetics is an exceptional typography book containing great explanations of the basics in typography, principles of design, grid systems, and examples of great works with their complete break down. Typography: Macro -+ Microaesthetics trains your sensibility as a designer from the macroaesthteic level to the microasthetic. It's a must buy book if you want to be master in typography.

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