Customer Reviews

Typography: Macro and Microaesthetics

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A pleasant surprise.

The approaches to design that are explored in this book can only be expected from someone intimate with the Swiss school of design thought. Willi Kunz teaches designers to be deliberate and purposeful, which will keep anybody in good stead come economic boom or bust. He is thorough in explaining visually, fundamental theories not only for typography, but for graphic design in general.

On my shelf, this book sits beside Josef Muller-Brockmann's "Grid System in Graphic Design", Armin Hofmann's "Graphic Design Manual" and Robert Bringhurst's "Elements of Typographic Style".

A definite keeper.

As a computer professional I found Typography: Macro- and Microaesthetics a compelling introduction to typography and layout. So many of the ideas in this book are helpful to understanding how reports and other printed communications should be developed. I really appreciate the author's care for typographic details and the concise, unpretentious language in explaining how typography works. The book clearly details the basic principles of typographic communication. The generous page size allows the comments and examples to be easily understood.

I would highly recommend this book to anyone interested in typography, desktop publishing, or graphic design.

an excellent intro to design in the modern tradition. very basic, straightforward, and complete with samples of the author's and work of his students.

Typography: Macro -+ Microaesthetics is an exceptional typography book containing great explanations of the basics in typography, principles of design, grid systems, and examples of great works with their complete break down. Typography: Macro -+ Microaesthetics trains your sensibility as a designer from the macroaesthteic level to the microasthetic. It's a must buy book if you want to be master in typography.

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One of my favorite design books. Well written introductions to each chapter, followed by plenty of beautiful samples of work. I consider this to be one of the best books on typographic layout, ordering information, & layout design. Highly recommended.