Selected by the Ben Franklin Book Award Committee as one of three best business books of the Year, an indispensable tool for anyone wanting to promote his or her company or product. The complete text of The Art of War on the left-hand pages and its line-by-line adaptation, The Art of Marketing, on the facing right-hand pages.
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Book Description
Editorial Reviews
Review
...a must read for every marketing executive ... straightforward winning advice for ... marketing campaigns. -- DR. D. STEVEN WHITE, Ph.D., Dept. of Marketing & Business Information Systems,
Gary Gagliardi is ... a leading expert in understanding and using the competitive methods embodied in Sun Tzu’s treatise... -- October 2002, Midwest Book Review, on Gagliardi’s The Art of War translation HAROLD MCFARLAND, Editor, Reader’s Preference Reviews
Gary Gagliardi is ... a leading expert in understanding and using the competitive methods embodied in Sun Tzu’s treatise... -- October 2002, Midwest Book Review, on Gagliardi’s The Art of War translation HAROLD MCFARLAND, Editor, Reader’s Preference Reviews
Language Notes
Text: English (translation)
Original Language: Chinese --This text refers to an out of print or unavailable edition of this title.
Original Language: Chinese --This text refers to an out of print or unavailable edition of this title.
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Most Helpful Customer Reviews
5.0 out of 5 stars
We Are In War !,
This review is from: Sun Tzu¿s The Art of War Plus The Art of Marketing (Career and Business) (Hardcover)
You need to survive ! So you need to compete, you need to fight.If you can not fight You will die in the battle of life, If you can not compete with others you can not survive in school, Social Life, Career, Market,... You have Strength, Weakness, Opportunities and Threads in your life, If you can not find them, If you can not work on them, You can not survive. You need to use your strength to attack your enemies weakness, You must be wise enough to capture the opportunities before your threads kill you. Life is easy if you now the GAME rules. Be BRAVE and Invest on this book to get the idea of REAL LIFE and HOW TO SURVIVE in this Jungle !
2 of 6 people found the following review helpful:
5.0 out of 5 stars
Marketman,
By
This review is from: The Art of War -Plus- The Art of Marketing (Career and Business) (Paperback)
Cuts out all of the psychological mumbo-jumbo and provides clear concise tacticts for overcoming your competition.
3 of 8 people found the following review helpful:
5.0 out of 5 stars
A Must Read!,
By A Customer
This review is from: The Art of War -Plus- The Art of Marketing (Career and Business) (Paperback)
Gagliardi has done it again- this book is absolutely indespensible for anyone in or considering the world of management. Sun Tsu's words are timeless; Gagliardi's interpretation and direction leave no room for doubt.
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Inside This Book
(learn more)
First Sentence:
Sun Tzu developed the most complete and powerful competitive system of all time. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
brand your products, campaign stages, competitive unit, market desires, product position Key Phrases - Capitalized Phrases (CAPs): (learn more)
Sun Tzu, Types of Terrain, Using Market Research New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Sun Tzu developed the most complete and powerful competitive system of all time. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
brand your products, campaign stages, competitive unit, market desires, product position Key Phrases - Capitalized Phrases (CAPs): (learn more)
Sun Tzu, Types of Terrain, Using Market Research New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 2
books:
- The Art of War Plus The Ancient Chinese Revealed by Sun Tzu in Back Matter
- Art of War in Back Matter
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