UP and to the RIGHT is the first book written to guide technology marketers and executives in their journey to the Leaders Quadrant. Written by industry insider Richard Stiennon this is required reading for anyone responsible for leading and growing a technology firm. Topics explained in depth include: Leveraging Social Media, the Influence Pyramid, the creation of Magic Quadrants, responding to the MQ Questionnaire, the analyst day, the analyst inquiry, and the analyst briefing. Each chapter is informed with the author's personal experience - both as an analyst and as a marketer at a major IT vendor. It contains the first ever publication of the author's guerrilla techniques for influencing analysts.
Richard Stiennon is the author of Surviving Cyberwar (Rowman&Littlefield, 2010) and UP and to the RIGHT: Strategy and Tactics of Analyst Influence (IT-Harvest Press, 2012). Stiennon is an industry analyst who not only covers the IT security space but has spent a lot of time investigating the technology research business. His 20 years of tech experience, first as the founder of RustNet, an ISP in Michigan, as an ethical hacker for PricewaterhouseCoopers, then as an analyst, and as an executive at several technology firms, has given him a broad perspective in how the world of tech works.
Stiennon was named one of the "50 Most Powerful People in Networking" by Network World Magazine. He has 25,000 followers on Twitter @stiennon. He earned his B.S. in aerospace engineering from the University of Michigan.
