It's got cards. The cards allow people to take your tiles, make you skip a turn, take you points, basically turn forethought and planning into chaos. There's no point in analysing the board, looking for good placement, because by the time your turn comes around (if you get a turn) you may not even have the same tiles. And you get the opportunity to argue about what you think a food word is. Is "deer" a food word? Not at my last game. It was decided by "the board" that one cannot eat "deer" only venison, so my points were denied. Some of the cards are confusing, are unpractical, don't make sense, or are mean and can create rancor within the group.
If you don't really enjoy Scrabble or the strategy of the game, this might be a winner. Strategy of words becomes strategy against players, as you can focus on ruining a particular person if you want to go that route. Points are astronomical, as food words get more points, cards add additional points.
I will say after the second game I was able to get a handle on how to strategize. The handle was using the cards better, as that's how you really get the big points. So yes, there is a strategy, it's just not the same strategy as playing regular Scrabble, thus for me, it's not Scrabble; it's different game.
Oh, and this makes an already long game longer. I can't say I wouldn't ever play this version again. It's better if you're drinking wine and don't feel like putting your thinking cap on as much, but it also makes me yearn for a good ol' traditional Scabble match.