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Q. Why is your book timely-- what makes it important right now?
A. We’re seeing a massive increase in the demand for well-designed, easy-to-use products. At the same time, we’re seeing an incredible shortage of designers who can work at the sort of fast-paced, data-driven, innovative startups that are popping up. UX for Lean Startups helps teach founders and entrepreneurs the basics of research, design, and UX so that they can build products people love and companies that can grow.
Q. What information do you hope that readers of your book will walk away with?
A. I hope that everybody who reads the book will be able to learn from their customers and turn that information into products that people will actually buy. I want startups to stop building things people don’t want and can’t use. This book can help them do that.
Q. What's the most exciting and/or important thing happening in your space?
A. I think the addition of data is the most important change to design that I’ve seen. By incorporating real data into the design process, we can understand exactly what effect our changes have on our users’ behavior. It used to be that design was about opinion and compromise. Now it’s about proving that the work we do has a positive impact on the company’s bottom line.
Laura's top 5 tips for readers:
1. Talking to users is not as good as listening to users, which is not as good as observing users. The best way to truly understand your user experience is to watch people trying to use your product. Do this as often as possible. It can be painful, but it’s always useful.
2. Know that something you believe may be wrong. The most important thing you can do is to identify which of your beliefs are assumptions and validate them. Before you spend a lot of time designing and building a feature, spend a little time validating whether or not the feature will help your business.
3. Quantitative research tells you what. Qualitative research tells you why. Things like A/B testing and funnel analysis (quant) are useful for explaining things like which design caused people to buy more products and where people fell out of the purchase funnel. Things like observational research and usability testing (qual) can tell you why users responded better to a particular design and why users are getting dropping out of the purchase funnel. Use them together for the best results.
4. An MVP is not half of a big product. It’s a whole small product. Don’t build something crappy and unusable and then claim it’s a minimum viable product. Build a good, but limited, version of your product that solves a serious problem for people.
5. Lean Startup is about learning, not landing pages. Whenever you’re wondering whether you should use a specific Lean Startup tactic, like a landing page or an MVP or an A/B test, ask yourself what you hope to learn from it and whether there is a cheaper, faster, more effective way to get that learning. Just measuring things doesn’t make you lean. The only way to truly be a Lean Startup is to Build, Measure, and Learn (and then Iterate).
Laura has spent 15 years as an engineer and designer. Her goal is to help lean startups learn more about their customers so that they can build better products faster.Her popular design blog, Users Know, teaches product owners exactly what they need to know to do just enough research and design.
The Lean Series, curated by Eric Ries, is a collection of books written by the best people in the field, on topics that matter. The authors dive down into Lean Startup implementation-level details, providing readers with information they can immediately put to use.
We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.
This book is a quick read because the author's style is both to the point and humorous.
Without usability your product is literally useless, which is why I highly recommend the book for anyone looking to launch a new business.
This book provides a great intro to thinking about user experience (UX) using Lean principles.
Easy to read, great advice and tips if you are launching a start-up.Published 19 days ago by Anton de Waal
must read for every startup. Don't do anything without validation, it will save yourself a lot of money and time. Read morePublished 3 months ago by Jorge Alfaro
I found this book a little long/redundant, perhaps because I am a UX designer and already familiar with much of the content.Published 4 months ago by A. Fineman
The book is a must read for anyone interested in establishing a fundamental set of best practices for approaching customer-driven product design. Read morePublished 4 months ago by Yinan Du
Half of the book expounds on an idea (Lean UX) that is different from traditional UX research methodology and they are important to know for anyone who is seeking to be in the... Read morePublished 5 months ago by tale of six strings
This book was an awesome addition to the Lean Startup series. I am an absolute beginner at design but I feel much more confident in my ability to release an(at least) half-decent... Read morePublished 6 months ago by Daniel
Laura Klein, you're awesome. You're funny, you're right, you're to the point and you definitely know what you're talking about. Read morePublished 9 months ago by John Ellison
I really love this book because it consolidates the key principles of Lean and in an easy to understand way, and Its really helped me plan my projects better. Read morePublished 9 months ago by Izabel
This book is a quick read because the author's style is both to the point and humorous. Good intro to UX with some practical advice on how to approach it. Read morePublished 10 months ago by Techie Buyer