The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (Hampton Press Communication Series: Mass Media and Journalism) [Paperback]

John A. Fortunato (Author), Lee Becker (Editor)

Product Details

• Paperback: 272 pages
• Publisher: Hampton Pr (November 5, 2001)
• Language: English
• ISBN-10: 1572734086
• ISBN-13: 978-1572734081
• Product Dimensions: 8.9 x 6 x 0.7 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #2,043,376 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars What Goes On Behind The Scoreboard..., May 13, 2004

By 

Jaclyn Johnston (McKinney, TX United States) - See all my reviews

This review is from: The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (Hampton Press Communication Series: Mass Media and Journalism) (Hardcover)

Not only did I enjoy this book, but I enjoyed the professor as well. The Ultimate Assist is a great way to get a feeling for what goes on behind the scenes in the sports media industry (especially in the NBA). The book provides insightful quotes, interesting graphs and polls, and reflects the true essence of Mr. Fortunato's intelligent and great personality.

5.0 out of 5 stars The Ultimate Assist, November 30, 2001

By 

ronald k record (randolph, nj United States) - See all my reviews

This review is from: The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (Hampton Press Communication Series: Mass Media and Journalism) (Paperback)

I did not like the NBA when I picked up this book, but after
reading this well written document. I found myself respecting its tremendous progress.

Thanks to John Fortunato for putting this together and helping
us understand the behind the scenes NBA world.

It is a MUST READ for basketball fans of all ages.

5.0 out of 5 stars An Extemporaneous Work Of Art!, September 1, 2001

By 

Jennifer K. Messina (Miami, FL United States) - See all my reviews

This review is from: The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (Hampton Press Communication Series: Mass Media and Journalism) (Hardcover)

I cannot speak well enough about the author or his book! Dr. Fortunato has combined both brilliance and enthusiasm into his book, The Ultimate Assist. If anyone has ever been interested in topics ranging anywhere from the NBA to the mass media, this is no doubt the ideal text to own. Dr. Fortunato currently has a Ph.D. in Communication from Rutgers University, and an M.A. in Communication and B.A. from William Paterson University, and has successfully created a fascinating non-fiction work that depicts the NBA as it is today; the Ultimate Assist is a definite page-turner. With fascinating interviews, unlimited knowledge, and the greatest passion, The Ultimate Assist is no doubt a book that everyone should own a copy of.