The Ultimate Book of Business Creativity: 50 Great Thinking Tools for Transforming your Business [Paperback]

Ros Jay (Author)

Book Description

Publication Date: February 22, 2001 | Series: The Ultimate Series

You might want to read every book, hire every consultant and attend every conference. But you know you can't. So how else can you harness all these great ideas
and put then to work in your business?

The Ultimate Book of Business Creativity brings together for the first time all the
most valuable tools for generating breakthrough ideas - free from consultant's hype.
From brainstorming and brainwriting to Mind Mapping and story-boarding, every page
of The Ultimate Book of Business Creativity will inspire you to think about your
business in a radically different way.

Editorial Reviews

From the Inside Flap

The Ultimate Book of Business Creativity Consultants charge thousands a day to help you think differently about your business,what you do in it and how you can revolutionize its performance. If you went to every conference that offers you new ways to motivate people, generate ideas and get more out of yourself and your colleagues, you would never be in your office. So how else can you harness all these great ideas and put them to work in your business? The Ultimate Book of Business Creativity brings together for the first time all these tools for generating breakthrough ideas — free from consultants’ hype. Ros Jay gives a concise and practical overview of each and explains exactly how they can be used in different business contexts, and how you and your business will benefit from them. From brainstorming and telecottaging to transactional analysis and NLP, every page of The Ultimate Book of Business Creativity will inspire you to think about your business in a radically different way. More Ultimate Books from Capstone The Ultimate Book of Business Brands The Ultimate Book of Business Breakthroughs The Ultimate Book of Business Creativity The Ultimate Book of Business Gurus The Ultimate Book of Business Quotations The Ultimate Book of Business Thinking The Ultimate Book of Investment Quotations The Ultimate Entrepreneur The Ultimate Investor

From the Back Cover

7 x 7 Technique • Analogies and Metaphorical Thinking • Association Assumption Reversal • Attribute Listing • Brainstorming • Brainwriting Conscious Intuitive Techniques • Crawford Slip Method • Delphi Technique • Discontinuity • Drawing Techniques • Excursion Technique FCB Grid • Forced Relationship • Force-field Analysis • Gordon/Little Technique • Involving an Outsider • Left-brain/right-brain Thinking Lotus Blossom Technique • Mind-mapping • Morphological Analysis • Nominal Group Technique • Pattern Language • Problem Reversal Questions • Random Stimulation • Rice Storm • Scenarios • Sensory Images • Six Thinking Hats • Storyboarding • Synectics • Two Words Technique • Unconscious Intuitive Techniques • Verbal Checklist An Ultimate Book from Capstone

See all Editorial Reviews

Product Details

• Paperback: 204 pages
• Publisher: Capstone; 1 edition (February 22, 2001)
• Language: English
• ISBN-10: 1841120669
• ISBN-13: 978-1841120669
• Product Dimensions: 9.2 x 6.1 x 0.7 inches
• Shipping Weight: 12.8 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #958,165 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Great, practical overiew of creativity techniques, August 11, 2000

By 

G Jones (London, United Kingdom) - See all my reviews

This review is from: The Ultimate Book of Business Creativity: 50 Great Thinking Tools for Transforming your Business (Paperback)

This book provides a clear, concise guide to creativity techniques. The introduction stresses the need for quantity to create quality when generating ideas. Each of the 50 techniques is outlined in a few pages with a clear focus on practical application. If you want a book with a lot of theory behind creativity this is not for you, but if you want to actually get started, this book can help (fast). The book covers both individual and group techniques and also categorises the techniques for either problem solving or idea generation. This book will prove very useful whether you are looking to improve your own creativity, or get the best out of others. Highly recommended.