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2 of 2 people found the following review helpful:
5.0 out of 5 stars
Great, practical overiew of creativity techniques,
By G Jones (London, United Kingdom) - See all my reviews
This review is from: The Ultimate Book of Business Creativity: 50 Great Thinking Tools for Transforming your Business (Paperback)
This book provides a clear, concise guide to creativity techniques. The introduction stresses the need for quantity to create quality when generating ideas. Each of the 50 techniques is outlined in a few pages with a clear focus on practical application. If you want a book with a lot of theory behind creativity this is not for you, but if you want to actually get started, this book can help (fast). The book covers both individual and group techniques and also categorises the techniques for either problem solving or idea generation. This book will prove very useful whether you are looking to improve your own creativity, or get the best out of others. Highly recommended.
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The Ultimate Book of Business Creativity: 50 Great Thinking Tools for Transforming your Business by Ros Jay (Paperback - February 22, 2001)
Used & New from: $8.97
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