The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques that Really Work [Paperback]

Tom Antion (Author)

Book Description

Publication Date: June 17, 2005

Effective, affordable, low-risk online marketing techniques for small business owners
Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere.

Editorial Reviews

From the Back Cover

Unbeatable E-Marketing Techniques for Small Business Owners

Electronic marketing isn't just for big business; the Internet is a great way for small businesses to get the word out about what they sell and what they do. Unfortunately, most small businesses fail to take full advantage of the powerful and affordable Internet marketing techniques available to them. Thankfully, The Ultimate Guide to Electronic Marketing for Small Business provides the real-world tools and tactics small business owners need to sell their products locally and around the world.

Full of easy-to-implement, practical ideas on reaching new customers and increasing sales, this handy guide is perfect for new entrepreneurs, small business owners, or anyone with a great business idea. Best of all, these tactics and techniques don't require a lot of technical skill, special knowledge, or a large investment of money. In fact, most of what you'll learn you can do on your own—without hiring an expert. With expert advice and a wealth of useful resources, The Ultimate Guide to Electronic Marketing for Small Business will show you how to:

• Build a money-making Web site with little investment of money or time
• Use the Internet to sell more of your products and services
• Employ affiliate marketing to bring in even more income
• Earn passive income through joint venturing with other Web sites
• Evaluate your online marketing efforts for maximum effectiveness
• Build a shopping cart system that automatically sells more to each of your customers
• Use pay-per-click search engines to guarantee top search rankings and drive business to your site
• Build a valuable database of potential customers and prospects who will buy more and more from you over time
• Create viral marketing campaigns to get the word out at virtually no cost to your business
• And much more

Even if you own a traditional brick-and-mortar store, the Internet is an effective and powerful way to bring in new customers and increase sales. With the commonsense online selling strategies you'll find here, success is only a click away.

About the Author

TOM ANTION is a business consultant and public speaker who helps small businesses thrive online. He is the publisher of Great Speaking, an online magazine on public speaking with 92,000 subscribers in more than eighty countries, and also operates the Great Internet Marketing Retreat Center in Virginia Beach, Virginia.

Product Details

• Paperback: 320 pages
• Publisher: Wiley; 1 edition (June 17, 2005)
• Language: English
• ISBN-10: 047171870X
• ISBN-13: 978-0471718703
• Product Dimensions: 8.9 x 6.1 x 0.9 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (74 customer reviews)
• Amazon Best Sellers Rank: #901,775 in Books (See Top 100 in Books)
  • #65 in Books > Business & Investing > Marketing & Sales > Marketing > Telemarketing

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Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

3.0 out of 5 stars Pretty good basic Electronic Marketing book, November 11, 2005

By 

Mark Bobiak - See all my reviews

This review is from: The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques that Really Work (Paperback)

I have read several books on the topic of Electronic Marketing. This book rates average in my opinion. The first half of the book is pretty basic, but would be useful to a novice at E-marketing. The 2nd half gets better with a number of good specific examples and refers the reader to many useful websites/weblinks. Chapter 3 on Mechanics of Website Sales is very good and practical covering how to build an online store, get credit, shopping carts, merchant accounts, using a turnkey outsourced store, etc. If you're a more advanced E-marketer, you might find the book too simplistic. Overall, given the price of the book, I think it's worth reading.

9 of 10 people found the following review helpful:

5.0 out of 5 stars Bridges the gap between poor dork and rich dork, November 17, 2005

By 

M. Larson (Charleston, SC) - See all my reviews
(REAL NAME)   

This review is from: The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques that Really Work (Paperback)

This book is a great example for all of us that believe that riches can be made purely through the Internet - such as the "I wake up and have $3,000 of orders in my email box each day." dreams.

Yes, you can make this kind of money, but your chances are slim - the competition is fierce. Antion's book gives tons of great strategies for your e-biz, that many overlook. He then mixes these with some flesh-and-blood applications so we are not totally dependent on our search engine rankings.

He is not overly technical, as we learn that he was a public-speaking guy that slid in the side door to the ebiz world. This is a plus, as his presentation flows well and draws examples.

The insane amount of affiliate advertising gets old, but hey - the book is a great example of what he preaches.

If you don't make back the 13 dollars you spend on the book, there is something wrong with you :)

Have fun - God bless

6 of 6 people found the following review helpful:

5.0 out of 5 stars Tom Antion Delivers, April 7, 2006

By 

Denise Wakeman "Denise Wakeman" (North Hollywood, CA United States) - See all my reviews
(REAL NAME)   

This review is from: The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques that Really Work (Paperback)

The Ulimate Guide to Electronic Marketing lives up to its title. Most importantly if you're just starting an Internet business, then this book must live on your desk. My copy is highlighted and has post-it notes poking out all over the book. There are tons of useful, practical and easy to implement tools and tips throughout. Even if you're a seasoned marketer online, I have no doubt you'll find a new trick or be reminded of a strategy you must implement to make money online. Tom Antion walks his talk. He's a millionaire who has made his fortune by marketing his business, services and products online. I know my business revenue has grown significantly since implementing many of Tom's strategies that are found in this book. But be warned! This is not about getting rich quick. As with most things in life, you have to do the work.