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Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes (Ultimate Series) [Kindle Edition]

Perry Marshall , Thomas Meloche
4.8 out of 5 stars  See all reviews (39 customer reviews)

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Book Description

Covers critical updates including:
-Targeting by birthday, family status, and more
-Pinpointing who is seeing your ads
-Managing impressions per ad to avoid ad fatigue
-Using Sponsored Story Ads—the newest advertising categoy
-Creating a Facebook businessp and identity

Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment—in clicks, customers, and profits.

Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!
—Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing

If anybody can make practical sense of Facebook for marketers, it’s Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S. blessing.’
—Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series

Ultimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income.
-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of Guerrilla Marketing series of books

Editorial Reviews

From the Author

***This version is out of print & out of date. Please find the 2nd edition of Ultimate Guide to Facebook Advertising which is the current version.***

About the Author

Perry Marshall is the #1 author and world’s most-quoted consultant on Pay-Per-Click Advertising. He has helped more than 100,000 Google advertisers save literally billions of dollars in AdWords stupidity tax.
Thomas Meloche is the founder and president of Procuit Inc. A serial entrepreneur, he has more than 25 years of experience starting, building, and selling commercial software products and software companies.

Product Details

Customer Reviews

Most Helpful Customer Reviews
20 of 21 people found the following review helpful
5.0 out of 5 stars Ultimate Guide to Facebook Advertising November 7, 2011
Format:Paperback|Verified Purchase
Felt like I was taking a college course. It was fantastic! Most of the time you are lucky to get one or two things from a self help book. This book had at least 10 points per chapter that were helpful. A must read for those who want to advertise on Facebook!
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22 of 24 people found the following review helpful
5.0 out of 5 stars Fast track to social media success October 29, 2011
By Ted E
I'm no stranger to Facebook, but I didn't quite know the subtleties of how to go about advertising there for my business. The advice in this book is golden.

If you're starting from scratch, I don't know how much the book will help, but if you're already a FB participant, you'll get insight into carrying your advertising to the next level, let alone avoid squandering money on wild goose chases. My advice, if you are new to FB, get your fingers dirty first for a few weeks personally, and then take the tips from the book and exploit this incredible new opportunity for social media marketing. These are invaluable insights and ways to avoid very simple mistakes.

Facebook advertising has proven relatively cheap for my music retail business compared to less potent traditional media (Yellow Pages, TV, Radio, Newspaper).

I'd recommend this book to everybody but my competitors.
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16 of 17 people found the following review helpful
5.0 out of 5 stars Some Books Are a Must November 15, 2011
Some books are a 'must' and if you intend to go anywhere near Facebook Advertising, this is definitely a must. It's my experience that the difference between wealthy business owners and poor ones, is the rich ones find two or three areas to get really, really good at. They then dominate the market in that area. Google Adwords was one of those areas. Facebook Advertising is clearly the next. This book will show you how to master it at a very high level - but it does it in a simple and easy to understand way. The opportunities for small, local businesses to profit from Facebook are outlined here in ways that could be transformative for you. The opportunities for large, national and international businesses to profit are explained in ways that make the low price of this book virtually criminal. And that's the only problem with the book - the price doesn't reflect tha value - but that's the authors' problem not yours. I have no doubt that several very smart people will buy this book and end up very, very wealthy as a result. Make sure you're smart enough to be one of them.
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9 of 10 people found the following review helpful
4.0 out of 5 stars Very informative read - still relavant July 21, 2012
By RReeve
I honestly believe that Facebook advertising is far better than any other ad platform such as Adsense and Yahoo! ads. I've used Facebook ads a couple of times before I read this book and a couple of time since I read this book, my ads were clicked 60% more after reading this book and fully understanding the system behind Facebook ads. If I was sceptical I would say that my ads improved because of my own experience however that would be lying because this book helped me much more than I like to admit. A followed a few of the ideas in this book and I instantly saw a marked improvement for my live campaigns.
Although I must admit I was somewhat suprised the book is still relevant considering how fast Facebook changes nowadays but no, most was still relevant and useful information. If the book was published Today it would be called how to access 100 billion customers because FB now have more traffic than Google in the US.
The book has helped me focus on Facebook and use it as a reliable source of traffic to my websites. I recently signed up to a Facebook training series called FB Traffic Engine [...] which taught me the social free traffic sources on Facebook so combine that with this book and I now feel unstoppable. I'm getting results I wouldn't have dreamed of a year ago and I've even had to upgrade my server too. Plus, whats even better, because my traffic has increased so much, my natural organic search rankings in Google have gone through the roof. I'm now No.1 for many high traffic keyworks.

I highly recommend this book - along with the [...] training series for a complete Facebook traffic strategy.
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10 of 11 people found the following review helpful
5.0 out of 5 stars GET THIS BOOK !!! December 3, 2011
Format:Kindle Edition|Verified Purchase
I knew nothing about Facebook advertising until I bought this book. The authors gave me a quick and easy understanding of how it all works. I had ads running and successful within days after. As a former salesman...for 20 years.... look no further. It's an easy read and will change the way you do business.
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9 of 10 people found the following review helpful
By John
I've gone through this book, marked and re-marked specific passages that are beginning to give me a handle on this Facebook opportunity. Personally, I hate Facebook, I consider it a time vampire and, as far as advertising, based on what I have done in the past, it's nothing but a black hole that sucks money and gives me nothing in return.
But, as I am going through this book I must admit that I can see why I have failed to make Facebook work for my business and what I need to do to begin to test specific strategies and campaigns in such a way that I'm not throwing money blindly at this advertising medium and can more clearly identify and better serve my prospective clients.
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5 of 6 people found the following review helpful
5.0 out of 5 stars Great introduction and overview January 1, 2012
Format:Kindle Edition|Verified Purchase
This is a great starting point for using Facebook paid advertising. This is not a begining book on marketing. It is for people that already understand direct response online marketing. If you know how and why to set up a landing or squeeze page and want to improve conversion and drive paid traffic to it, this is the perfect place to start. If you don't know what I am talking about here, start somewhere else first to get the basics, and then get this book to learn the details of Facebook Ads.
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Most Recent Customer Reviews
5.0 out of 5 stars Excellent book, much better than I expected
Excellent book, much better than I expected. Now, after having read two of Perry's books, I look forward to the next one. This guy knows marketing, copywriting, and so much more. Read more
Published 5 months ago by Marshall Wirig
5.0 out of 5 stars Perry Marsall at his usual greatness.
This book will help you get a solid strategy for selling a product on one of the most challenging advertising platforms.
Published 11 months ago by Wink Farrand
5.0 out of 5 stars How to market on Facebook. Not how to use Facebook.
The Ultimate Guild to Facebook Advertising is a well written tutorial on the things you need to know to get the word out about your product. Read more
Published 14 months ago by Kristofer Ryan
5.0 out of 5 stars Amazing Book
I loved this book

If you are just starting with facebook ads and you are an entrepreneur, you will love it. Read more
Published 15 months ago by Franciscocampoy
5.0 out of 5 stars Gold mine!
Amazing how many nuggets of wisdom Perry manages get into every chapter. A must read book for anyone planning to advertise on Facebook.
Published 16 months ago by Vinod Nair
5.0 out of 5 stars What a Great Book
If you are looking to take your Facebook Advertising to the next level, then get this book. It has strategies and techniques you can use right now to improve your advertising with... Read more
Published 19 months ago by Author of Hidden Credit Repair Secrets
5.0 out of 5 stars Read, Apply and Profit!
This was a very good read and learning experience. The mechanics, the rhyme and reasoning along with demonstrating how to create successful Facebook Ads. Mr. Read more
Published 22 months ago by James L. Stuart
5.0 out of 5 stars An absolute Gem of an Insight into Facebook Marketing!
When this book arrived I was worried by the size of it and thought it would be hard going - but I was wrong! Read more
Published 22 months ago by Mrs G Downes
5.0 out of 5 stars Perry's stuff still works
I've read everything PM writes but I don't have time to review very often. Perry Marshall is my favorite business author and his facebook marketing info is top notch. Read more
Published 22 months ago by truthteller
5.0 out of 5 stars Awesome Book!
One of the best books I've read, with clear and concise examples to manage outstanding advertising campaigns in facebook. Read more
Published 24 months ago by Andres
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