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Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes (Ultimate Series) Paperback – October 1, 2011

ISBN-13: 978-1599184302 ISBN-10: 1599184303 Edition: 1st

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Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes (Ultimate Series) + Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes + 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
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Product Details

  • Series: Ultimate Series
  • Paperback: 268 pages
  • Publisher: Entrepreneur Press; 1 edition (October 1, 2011)
  • Language: English
  • ISBN-10: 1599184303
  • ISBN-13: 978-1599184302
  • Product Dimensions: 9.8 x 8 x 0.7 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Best Sellers Rank: #49,213 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Perry Marshall is the #1 author and world’s most-quoted consultant on Pay-Per-Click Advertising. He has helped more than 100,000 Google advertisers save literally billions of dollars in AdWords stupidity tax.
Thomas Meloche is the founder and president of Procuit Inc. A serial entrepreneur, he has more than 25 years of experience starting, building, and selling commercial software products and software companies.


More About the Author

Perry Marshall is the world's #1 expert on sales growth through 80/20 leverage. Entrepreneur Magazine says, "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax."

His Chicago company consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. At $2,000 per hour he's one of the world's most expensive and sought-after marketing consultants. His top coaching groups have waiting lists, and many clients have engaged his services continuously for 10 years and more.

Prior to his consulting career, he helped grow a tech company from $200,000 to $4 million in sales in four years. The firm was sold to a public company for $18 million.

He's published thousands of articles on sales, marketing and technology. His works include 80/20 Sales & Marketing (2013), The Ultimate Guide to Google AdWords (3rd Edition 2012) which is the world's most popular book on Google advertising, and The Ultimate Guide to Facebook Advertising (2011). He is also author of Industrial Ethernet (2nd Edition).

He's been featured at conferences in the U.S., Canada, UK, Israel, Australia and Hong Kong. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Dan Kennedy, Mari Smith, Harvey Mackay, T.D. Jakes and Les Brown. He's consulted in over 300 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.

Customer Reviews

4.8 out of 5 stars
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I highly recommend this book for anybody who has a business.
goldenrulecomics
Devoured it in a weekend and I am having a lot of fun putting in place the things you talk about.
Symanthia Harper
This guide is a great book to learn the best practices to adverstise on Facebook!
Thiago Borges

Most Helpful Customer Reviews

18 of 18 people found the following review helpful By Stephanie on November 7, 2011
Format: Paperback Verified Purchase
Felt like I was taking a college course. It was fantastic! Most of the time you are lucky to get one or two things from a self help book. This book had at least 10 points per chapter that were helpful. A must read for those who want to advertise on Facebook!
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21 of 22 people found the following review helpful By Ted E on October 29, 2011
Format: Paperback
I'm no stranger to Facebook, but I didn't quite know the subtleties of how to go about advertising there for my business. The advice in this book is golden.

If you're starting from scratch, I don't know how much the book will help, but if you're already a FB participant, you'll get insight into carrying your advertising to the next level, let alone avoid squandering money on wild goose chases. My advice, if you are new to FB, get your fingers dirty first for a few weeks personally, and then take the tips from the book and exploit this incredible new opportunity for social media marketing. These are invaluable insights and ways to avoid very simple mistakes.

Facebook advertising has proven relatively cheap for my music retail business compared to less potent traditional media (Yellow Pages, TV, Radio, Newspaper).

I'd recommend this book to everybody but my competitors.
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14 of 14 people found the following review helpful By Chris Cardell on November 15, 2011
Format: Paperback
Some books are a 'must' and if you intend to go anywhere near Facebook Advertising, this is definitely a must. It's my experience that the difference between wealthy business owners and poor ones, is the rich ones find two or three areas to get really, really good at. They then dominate the market in that area. Google Adwords was one of those areas. Facebook Advertising is clearly the next. This book will show you how to master it at a very high level - but it does it in a simple and easy to understand way. The opportunities for small, local businesses to profit from Facebook are outlined here in ways that could be transformative for you. The opportunities for large, national and international businesses to profit are explained in ways that make the low price of this book virtually criminal. And that's the only problem with the book - the price doesn't reflect tha value - but that's the authors' problem not yours. I have no doubt that several very smart people will buy this book and end up very, very wealthy as a result. Make sure you're smart enough to be one of them.
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9 of 9 people found the following review helpful By Hotquote on December 3, 2011
Format: Kindle Edition Verified Purchase
I knew nothing about Facebook advertising until I bought this book. The authors gave me a quick and easy understanding of how it all works. I had ads running and successful within days after. As a former salesman...for 20 years.... look no further. It's an easy read and will change the way you do business.
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8 of 8 people found the following review helpful By John on December 3, 2011
Format: Paperback
I've gone through this book, marked and re-marked specific passages that are beginning to give me a handle on this Facebook opportunity. Personally, I hate Facebook, I consider it a time vampire and, as far as advertising, based on what I have done in the past, it's nothing but a black hole that sucks money and gives me nothing in return.
But, as I am going through this book I must admit that I can see why I have failed to make Facebook work for my business and what I need to do to begin to test specific strategies and campaigns in such a way that I'm not throwing money blindly at this advertising medium and can more clearly identify and better serve my prospective clients.
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6 of 6 people found the following review helpful By RReeve on July 21, 2012
Format: Paperback
I honestly believe that Facebook advertising is far better than any other ad platform such as Adsense and Yahoo! ads. I've used Facebook ads a couple of times before I read this book and a couple of time since I read this book, my ads were clicked 60% more after reading this book and fully understanding the system behind Facebook ads. If I was sceptical I would say that my ads improved because of my own experience however that would be lying because this book helped me much more than I like to admit. A followed a few of the ideas in this book and I instantly saw a marked improvement for my live campaigns.
Although I must admit I was somewhat suprised the book is still relevant considering how fast Facebook changes nowadays but no, most was still relevant and useful information. If the book was published Today it would be called how to access 100 billion customers because FB now have more traffic than Google in the US.
The book has helped me focus on Facebook and use it as a reliable source of traffic to my websites. I recently signed up to a Facebook training series called FB Traffic Engine [...] which taught me the social free traffic sources on Facebook so combine that with this book and I now feel unstoppable. I'm getting results I wouldn't have dreamed of a year ago and I've even had to upgrade my server too. Plus, whats even better, because my traffic has increased so much, my natural organic search rankings in Google have gone through the roof. I'm now No.1 for many high traffic keyworks.

I highly recommend this book - along with the [...] training series for a complete Facebook traffic strategy.
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4 of 4 people found the following review helpful By Thiago Borges on February 14, 2012
Format: Paperback Verified Purchase
This guide is a great book to learn the best practices to adverstise on Facebook! I`ve read in one week, the autors show a large experience.
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4 of 4 people found the following review helpful By Chuck Rylant on January 1, 2012
Format: Kindle Edition Verified Purchase
This is a great starting point for using Facebook paid advertising. This is not a begining book on marketing. It is for people that already understand direct response online marketing. If you know how and why to set up a landing or squeeze page and want to improve conversion and drive paid traffic to it, this is the perfect place to start. If you don't know what I am talking about here, start somewhere else first to get the basics, and then get this book to learn the details of Facebook Ads.
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