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Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series) [Kindle Edition]

Perry Marshall , Keith Krance , Thomas Meloche
4.8 out of 5 stars  See all reviews (6 customer reviews)

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Print List Price: $21.95
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Book Description

Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook.

You'll discover how to pinpoint your most profitable audiences--then, how to reach them, convert them, and keep them as your fan, friend, and customer for life.
Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of Facebook Paid Advertising, including mobile and local. You'll see how to gain dramatically on your investment--in clicks, customers, and profits.

Discover how to:

-Create a campaign and find new customers in minutes
-Get local customers to visit your store or event
-Profile your audience using Facebook Graph Search and Ad Manager
-Create the perfect bidding strategy for your objectives and budget
-Hyper-target your audience with segment-specific ads
-Track and follow leads and customers
-Achieve measurable profits while you inform and entertain your fans
-Avoid ad fatigue with the perfect Newsfeed Ad

Editorial Reviews

From the Author

Just a few years ago, Facebook was all the rage - but for advertisers it was a dog. In fact we originally created the online quiz "" to DIS-qualify customers from buying the first edition of our book, unless Facebook was a clear and solid fit for their business.

Well Facebook got their act together and today Facebook is HOT. For many business it's the fastest way to get new customers, and Facebook is appropriate for a far wider range of advertisers than it ever used to be. Facebook is currently the #1 source of traffic for my own company, Perry S. Marshall & Associates.

My co-authors Keith Krance and Tom Meloche have done a superb job of teaching not only the nuances of Facebook's tech platform but the essentials of direct marketing. This book will propel your game forward, save you money and bring you hot, ready-to-buy customers.

About the Author

Perry Marshall (Chicago, IL) the #1 author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax."

His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Dan Kennedy, Harvey Mackay and Les Brown.

He's consulted in over 300 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.

Keith Krance (Seattle, WA) is the president of Dominate Web Media, an internet marketing consultant company dedicated to helping businesses get more traffic and customers using social media marketing. He has helped thousands of business owners and entrepreneurs build their brand and authority fast.

Thomas Meloche (Ann Arbor, MI) is the founder and president of Procuit Inc. He has more than 25 years of experience starting, building, and selling commercial software products and software companies. He has launched multiple successful startups, including Menlo Associates LLC and the Menlo family of companies.

Meloche participated in building Arbor Intelligent Systems, Inc. selling it to AppNet, Inc. and participating in the successful IPO. He is a graduate of the University of Michigan with a B.S. in Computer Science.

Product Details

  • File Size: 7164 KB
  • Print Length: 268 pages
  • Page Numbers Source ISBN: 1599185466
  • Publisher: Entrepreneur Press; Second Edition edition (November 1, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00O71JANG
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #51,699 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
4 of 5 people found the following review helpful
I received the Kindle edition of this book from Net Galley for considering to write a review. (The edition I reviewed was a pre-release version and the image below is from that file. What you see there is no longer relevant but I cannot remove the image.)

I own two other Perry Marshall books (Google AdWords and 80/20 Sales and Marketing) so I was looking forward to reading this one on Facebook. Also, until I read this book I knew little about advertising on Facebook.

Here is my feedback divided into four categories.

1. Direct marketing. Much of your success in using FB is going to depend on how good you are at writing advertising copy. The authors go into detail about direct marketing best practices and then apply these to the unique features that FB gives us to create and manage campaigns. There are also numerous comparisons here to Google AdWords which will help those familiar with that platform get up to speed that much more quickly.

2. Applicability. There are many social networks, each with their own unique audience profile and community protocols. The first question any marketer needs to ask him or herself is whether that social network is a match for a particular business. They address this up front in Chapter 2 and in great detail. It's the kind of knowledge that could save you a lot of trouble and money. (Actually, you might want to try to understand this before even buying the book...too bad it is beyond the sample size to read it but you can also visit as a starting point.)

3. Style and presentation. The reading is easy, conversational, and to the point. No fluff. Again, those familiar with the AdWords book will be right at home with this book. In this regard I think the print book has a leg up on the ebook.
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5.0 out of 5 stars The Only FB AD Guide You Will Ever Need December 14, 2014
By Kevin
Format:Kindle Edition|Verified Purchase

After I read The Ultimate Guide to Google Adwords.... I had to check this book out - AND IT DID NOT DISAPPOINT

I was also taking a paid online FB advertising course (while reading this book as 2nd reference) - and I found myself waiting for my class to catch up....

My favorite part about this book is that - not only does it teach you the entire FB Ad platform... But it even connects pieces around the FB funnel as well (landing pages, e-mail etc)

One thing that could be improved is the clearness of the pictures. If you're reading on a kindle paperwhite (like me) the figure examples will be slightly blurry. It helps a little to maximize it though

Overall - 5 star book. Thank you so much
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2 of 3 people found the following review helpful
I got this book thinking it would be pretty boring and dry. In fact, I will admit that I put off reading it for a while but when I started doing my facebook ads and read this book along with it, it was great. Not only was it a more entertaining read than I expected, but the information was very good for a complete newbie to facebook ads like myself. Extremely helpful for someone who needs help and is new to this advertising medium. On top of that, I also have a couple of other Perry Marshall books and they are also great information for anyone looking to get an education in marketing.
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