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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes [Paperback]

by Perry Marshall, Bryan Todd
4.3 out of 5 stars  See all reviews (112 customer reviews)

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There is a newer edition of this item:
Ultimate Guide to Google AdWords Ultimate Guide to Google AdWords 4.4 out of 5 stars (91)
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Book Description

November 29, 2006 1599180308 978-1599180304 1

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.

Learn how to:

  • Build an AdWords campaign from scratch
  • Identify keywords that entice people to click on your ads
  • Get the lowest bid prices on your keywords
  • Defeat click fraud and other scams
  • Use search engine optimization techniques
  • Turn clicks into customers

Plus get FREE e-mail updates on Google's ever-changing system.

Editorial Reviews

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product Details

  • Series: Ultimate Guide to Google Adwords
  • Paperback: 304 pages
  • Publisher: Entrepreneur Press; 1 edition (November 29, 2006)
  • Language: English
  • ISBN-10: 1599180308
  • ISBN-13: 978-1599180304
  • Product Dimensions: 9 x 7.5 x 0.7 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (112 customer reviews)
  • Amazon Best Sellers Rank: #420,565 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
117 of 123 people found the following review helpful
Right, like Google would care about a measly few million!

There are three things that you should know about this book before you buy it.

1. Sure, the title says that it is a book about Adwords, but really it is a complete guide to overhauling your business. Yes, you'll learn more about the intricacies of how Google works, how to make Adwords work better and how to save yourself a ton of frustration in the process. But, more importantly, you'll be challenged on how you think about, plan for and execute your business.

2. Perry and Bryan are not huge fans of "Dilbert-Cube" environments (i.e. nameless, faceless corporations.) So, if you roll that way, prepare to be offended. This book is not for guys that have tens of millions of dollars in their ad budgets and are more worried about promoting their brand than getting sales dollars. This book is a must read for all the millions of businesses out there who need to drive customers to their shops, plants and agencies - now!

3. This is not a get rich quick book. What Perry and Bryan prescribe is a tough look at your business and a clear pathway to get the kinds of customers you want to be the kind of business you want to be. Don't expect to read this book, buy a couple of keywords and have money rolling in tomorrow. Those days are over. But, if you want to capture a sustainable, profitable niche, then this book needs to be in your arsenal.

There is one thing that bothered me about the book. It frequently changes tenses. Sometimes it's Perry writing, using "I" and then sometimes is Bryan writing, referring to himself as "I". It is a bit disconcerting and unclear who is writing, but it hardly detracts from the overall effectiveness.

So, if you'd like to keep some of your hard earned money from Google, and like to see your business become more stable, and make a ton more cash in the process, then read this book.
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133 of 145 people found the following review helpful
2.0 out of 5 stars Good information, but too many endorsements November 7, 2007
Before this book, I was a complete AdWords newb. But bear in mind I was not a newb to internet marketing. I was pleased to find that for the most part, the book was full of very good information. It is good enough to get any novice up and running quickly. However, I did have a few complaints:

1. As another reviewer mentioned, there seems to be a problem distinguishing which author is writing at which time. Not that it matters all that much. But it did become confusing more than once.

2. I found the discussion on quality score to be somewhat limited. Maintaining a favorable quality score is something that many adwords advertisers have a problem with. Consider a more thorough discussion of this in the next edition.

3. Finally, this leads me to something that ticked me off more and more as I read the book. I was very disappointed to find that the authors heavily (and I mean heavily) promote products and services within the book that lacked sincerity. For example, the authors promoted their own services (and opt-in lists), friends services, and even services from companies paying them some sort of commission for mentioning them in the book. For the latter, it was not made extremely obvious, but anybody that is in internet marketing could spot this. For example, WordTracker's url is [...] not [...] as mentioned in the book. I'm sure the .info was merely set up as a means to count referrals to the WordTracker service. To the authors, I would remind them that writing a book is different than your every day internet marketing efforts. Of course it is a great opportunity to expose the audience to your own brands and services, but lets keep in mind that people are actually paying to hold this book in their hands.
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35 of 41 people found the following review helpful
5.0 out of 5 stars Don't Read This Book! January 22, 2007
This is what I would tell my competitors if I had the chance...

If you are looking for a step-by-step guide to getting up and running with Google AdWords in record time this is the book.

If you follow the steps that Bryan and Perry teach in this book you'll run circles around your competitors. This book will take you by the hand and show you all the tips and strategies that Bryan and Perry have discovered over the past 5 years or so. I can't believe they packed so much into this book.

What I really like about the book is that it is written in a natural voice that makes it easy to understand. There is no confusing geek speak. If you are a beginner or a pro this book is easy to read and grasp.

I manage Google AdWords for my clients on a daily basis and I've been using AdWords since the day of its conception. I've generated hundreds of thousands of dollars for my clients using Google AdWords and I still find this 25 dollar book valuable enough to have on my desk with dog-eared pages, pencil marks and post-it notes on the pages.

I strongly recommend that you buy this book today and keep it on your desk for daily reference.

I hope you find it as useful as I do!

Jeremiah Baker
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13 of 14 people found the following review helpful
4.0 out of 5 stars A "must have" for better Google adwords results April 8, 2007
This book is an indispensable guide for beginner to intermediate level Google adwords advertisers. While the Google site has a thorough range of tutorials, they almost exclusively focus on the MECHANICS of Google adwords: how to do specific, basic tasks. Marshall and Todd's book is focused on STRATEGY: how to get maximum results from your Google ads dollars by understanding how the program works. Big difference. The chapters are short and focused, the writing style is clear and understandable, the case histories are relevant. Given the amount of hype proliferating the Internet and its financial potential, I appreciate the fact that the authors are very grounded and pragmatic about what it takes to succeed with Google. No pie-in-the-sky claims, just straightforward nuts and bolts training! The only criticism is that many of the screen capture shots are too small to be easily legible. Learning to advertise with Google adwords requires a significant learning curve. This book won't necessarily shorten or flatten that curve, but it will enable the committed reader to improve their Google adwords results.
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Most Recent Customer Reviews
5.0 out of 5 stars Superb product, that looks good, and works!
It exceeded my expectations, was reasonably priced or good value for money. A welcome addition to our fridge and table.
Published 4 months ago by Rob Johnston
5.0 out of 5 stars Buy It You'll Like It
Perry Marshall knows Adwords. Afterall, he's been doing this for many years and is the go to guy for many of the Internet's top gurus when it comes to making profitable Adwords... Read more
Published 5 months ago by Mystery Shopper
5.0 out of 5 stars Lives Up to It's Name...and It's Claim
I signed up for the class taught by the authors, so purchased this book to help me prepare. It's so thorough and excellent, I read it twice! (I *rarely* read a book twice! Read more
Published 6 months ago by Susan Kruger, M.Ed.-SOAR Study Skills
5.0 out of 5 stars Great book
Perry was and still is the Google PPC master. I learned so much from this book that can still be applied today.
Published 7 months ago by Daniel Hall
2.0 out of 5 stars My mistake
It was so cheap I had to buy it. Not a wise choice I think because Google has totally changed their programs as far as searching. Read more
Published 18 months ago by Dan
5.0 out of 5 stars Valuable and Interesting Information -
Google AdWords is an incredibly well-thought out and useful advertising tool. Marshall and Todd, in turn, provide a good summary of how to use this tool. Read more
Published on April 16, 2011 by Loyd E. Eskildson
1.0 out of 5 stars unreceived merchandise
Book has not been received yet (1-1-11 - ordered in Nov 10). Notified Amazon about this over a week ago.
Published on January 1, 2011 by fred
1.0 out of 5 stars Snake oil reviews tell you all
Perry is a classic internet scammer through and through. Just peruse the glowing reccommendations and you'll realize you are already being played. Read more
Published on June 24, 2010 by wmats
3.0 out of 5 stars Images unusable on Kindle edition, even on iPad
I would rate the paper version od the book five stars, but on Kindle, most images are useless. Not only is the Amazon,s device incapable of showing detailed pictures; the images... Read more
Published on April 8, 2010 by D. Magdic
4.0 out of 5 stars One sales pitch too many from 5 stars
Perry Marshall and Bryan Todd do a good job explaining many different techniques to effectively advertise your small business. Read more
Published on November 19, 2009 by R. Murdock
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Topic From this Discussion
Definitive Guide To Goolgle Adwords VS Ultimate Guide To Google Adwords
Read Perry's description of the differences at Scroll down about 75% of the way. I just started to get into the "Ultimate Guide ..." and expect I will eventually get the "Definitive Guide ...".
Dec 1, 2008 by J Terrill Brandon |  See all 3 posts
Perry Marshall is probably more anti-spam than you. He favors a 'pay to send' email system and would gladly pay the bill he would rack up to eliminate 95% of real spam. Everyone that he emails has to 'double opt-in' before they can be emailed. Most companies just require the government minimum of... Read more
Jul 14, 2009 by Mark E. Thurston |  See all 2 posts
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