Most Helpful Customer Reviews
|
|
103 of 106 people found the following review helpful:
5.0 out of 5 stars
Two Brothers Expose Secrets That Could Cost Google Millions!, January 24, 2007
Right, like Google would care about a measly few million!
There are three things that you should know about this book before you buy it.
1. Sure, the title says that it is a book about Adwords, but really it is a complete guide to overhauling your business. Yes, you'll learn more about the intricacies of how Google works, how to make Adwords work better and how to save yourself a ton of frustration in the process. But, more importantly, you'll be challenged on how you think about, plan for and execute your business.
2. Perry and Bryan are not huge fans of "Dilbert-Cube" environments (i.e. nameless, faceless corporations.) So, if you roll that way, prepare to be offended. This book is not for guys that have tens of millions of dollars in their ad budgets and are more worried about promoting their brand than getting sales dollars. This book is a must read for all the millions of businesses out there who need to drive customers to their shops, plants and agencies - now!
3. This is not a get rich quick book. What Perry and Bryan prescribe is a tough look at your business and a clear pathway to get the kinds of customers you want to be the kind of business you want to be. Don't expect to read this book, buy a couple of keywords and have money rolling in tomorrow. Those days are over. But, if you want to capture a sustainable, profitable niche, then this book needs to be in your arsenal.
There is one thing that bothered me about the book. It frequently changes tenses. Sometimes it's Perry writing, using "I" and then sometimes is Bryan writing, referring to himself as "I". It is a bit disconcerting and unclear who is writing, but it hardly detracts from the overall effectiveness.
So, if you'd like to keep some of your hard earned money from Google, and like to see your business become more stable, and make a ton more cash in the process, then read this book.
Help other customers find the most helpful reviews
Was this review helpful to you?
 
|
|
|
|
|
|
97 of 106 people found the following review helpful:
2.0 out of 5 stars
Good information, but too many endorsements, November 7, 2007
Before this book, I was a complete AdWords newb. But bear in mind I was not a newb to internet marketing. I was pleased to find that for the most part, the book was full of very good information. It is good enough to get any novice up and running quickly. However, I did have a few complaints:
1. As another reviewer mentioned, there seems to be a problem distinguishing which author is writing at which time. Not that it matters all that much. But it did become confusing more than once.
2. I found the discussion on quality score to be somewhat limited. Maintaining a favorable quality score is something that many adwords advertisers have a problem with. Consider a more thorough discussion of this in the next edition.
3. Finally, this leads me to something that ticked me off more and more as I read the book. I was very disappointed to find that the authors heavily (and I mean heavily) promote products and services within the book that lacked sincerity. For example, the authors promoted their own services (and opt-in lists), friends services, and even services from companies paying them some sort of commission for mentioning them in the book. For the latter, it was not made extremely obvious, but anybody that is in internet marketing could spot this. For example, WordTracker's url is www.wordtracker.com, not www.wordtracker.info as mentioned in the book. I'm sure the .info was merely set up as a means to count referrals to the WordTracker service. To the authors, I would remind them that writing a book is different than your every day internet marketing efforts. Of course it is a great opportunity to expose the audience to your own brands and services, but lets keep in mind that people are actually paying to hold this book in their hands. I really found it deceitful that the authors have treated this book like an opt-in list where they attempted to sell sell sell. On a side note, the thing I have learned over the years about internet marketing is there are very few tools you have to actually pay for. And that reminds me, don't even bother with the "supplement" to the book (perrymarshall.com/supplement). It doesn't offer any quick information or tips. Only more chances to Opt-In, and more chances to buy stuff. I look at it as a wasted opportunity to provide some real value to the reader. In the next edition of the book, I would love for the authors to focus on more of the great free tools that are out there, and forget about getting those kickbacks from WordTracker and other companies. If you genuinely love WordTracker, send them to WordTracker.com. Forget about this WordTracker.info nonsense. That's just stupid. Provide great value to your readers, and they will love you for it. Trust me.
Summary: If you decide to read this book, read it for the content and marketing principles that are discussed. Take the website and tools endorsements with a grain of salt.
Help other customers find the most helpful reviews
Was this review helpful to you?
|
|
|
|
|
|
12 of 12 people found the following review helpful:
2.0 out of 5 stars
Lost in Translation - Great for a Speech - not a Book, August 16, 2007
For those of you who are interested in Google AdWords - You might find this book inspirational. You might even get that basic understanding of how Google AdWords works. If you like motivational speakers - you might like this book a lot.
When it comes to teaching about technology - I do not need a motivational speaker - I need clear, concise, tutorial like approach to the subject at hand.
Perry provides many loose examples to support his chapters, but they were not consistent. It would have been better to use a single example (like a fake company profile) and use it throughout the book. Because he is a consultant for many clients, Perry jumps from one type of client to another, often within the same paragraph or supporting text. Basically his writing sounds like a motivational speech on "Ways to Become Rich By Marketing on Google" I was hoping to get "The Ultimate Guide to Google Adwords"
Sorry Perry - your writing voice was comforting, but not very well suited for Technical Guide Books.
Help other customers find the most helpful reviews
Was this review helpful to you?
|
|
|
|
|
|
Most Recent Customer Reviews
|
by Howie Jacobson
by Jon Smith
