Ultimate Guide to Google AdWords: How to Access 100 Milli... and over one million other books are available for Amazon Kindle. Learn more
Buy New
$16.18
Qty:1
  • List Price: $24.95
  • Save: $8.77 (35%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Ultimate Guide to Google ... has been added to your Cart
Trade in your item
Get a $2.00
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes Paperback – August 7, 2012

ISBN-13: 978-1599184418 ISBN-10: 9781599184418 Edition: Third Edition

Buy New
Price: $16.18
47 New from $14.46 29 Used from $9.70
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$16.18
$14.46 $9.70
Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Frequently Bought Together

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes + Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes (Ultimate Series) + Ultimate Guide to Pay-Per-Click Advertising (Ultimate Series)
Price for all three: $47.17

Buy the selected items together

NO_CONTENT_IN_FEATURE

Shop the new tech.book(store)
New! Introducing the tech.book(store), a hub for Software Developers and Architects, Networking Administrators, TPMs, and other technology professionals to find highly-rated and highly-relevant career resources. Shop books on programming and big data, or read this week's blog posts by authors and thought-leaders in the tech industry. > Shop now

Product Details

  • Paperback: 352 pages
  • Publisher: Entrepreneur Press; Third Edition edition (August 7, 2012)
  • Language: English
  • ISBN-10: 9781599184418
  • ISBN-13: 978-1599184418
  • ASIN: 1599184419
  • Product Dimensions: 9.9 x 7.9 x 0.9 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (108 customer reviews)
  • Amazon Best Sellers Rank: #19,165 in Books (See Top 100 in Books)

Editorial Reviews

From the Author

Google AdWords is far and away the most powerful, most flexible advertising machine in the history of man. But it's competitive. 3% of the advertisers get 50% of the traffic. Being in the top 2-5% of advertisers who get 30% to 60% of the traffic is not rocket science. It simply requires that you slice your campaigns in more dimensions than most advertisers.
 
There's a LOT of pond scum out there. People who are blind, naked, ignorant and clueless. Outperforming the bottom 90% of advertisers is not as hard as it sounds. In fact it's reduced to having a state-of-the art checklist and a few advanced techniques in your bag of tricks.
 
A well-built Google account is harder to knock off than ever before. Yes, there are all kinds of robotic search-and-destroy programs for affiliate marketers that replicate Google campaigns. But there are dozens of campaign fine-tunings that these robots cannot discern, and the Ultimate Guide reveals these adjustments to you.

About the Author

Perry Marshall is the world's best selling expert on Google advertising and has consulted in over 300 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Mari Smith, Harvey Mackay, T.D. Jakes and Les Brown. 

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

This book is easy to read and is filled with good information and tips.
Ed
Perry Marshall and Brian Todd are experts on Google AdWords program, and the book is rich with well-researched techniques.
Gabriela Taylor
If you want to know how to do google adwords, stop reading and buy his book already.
Mr. Thomas Alvord

Most Helpful Customer Reviews

58 of 61 people found the following review helpful By Roy Furr on June 25, 2012
Format: Paperback Verified Purchase
Late last week I posted a note on Perry Marshall's Facebook page letting him know what I got from a previous version of this book. He asked me to share here. I don't normally post Amazon reviews, but based on what this book has been worth to me over the past few years, I thought it would only be right to make an exception.

I had the first edition of the Ultimate Guide To Google AdWords at a previous job. When I took over their AdWords, we were spending about $30k a month to get $30k a month in sales. Using many of the techniques outlined in this book, I was able to drop the spending to around $10k - $15k per month. Sales went up, ranging between $30k and $45k per month. The spread there, from a little investment in this book, was as much as $30-$35k per month in profits. And I really just scratched the surface in what I implemented out of the book. Sure, it wasn't all this book (the FTC wants you to know this). I did a lot of work to make it happen. And I was studying a lot of marketing stuff at the time (still do, all the time). But the specific techniques in this book played a huge part in the increased profits. Granted, that wasn't all my money, but it did help me more than double my personal compensation over about 5 years in that job.

I've also used the techniques from Perry's book in my own projects. The numbers are smaller, but I consistently get a 2- or 3-to-1 return on advertising investment in AdWords. Without the info I got from Perry and Bryan in this book, it'd probably be a lot smaller, even negative. I've set up campaigns years ago that still generate as much as a couple hundred in sales a month without any work on my part.

This is the best book on AdWords, period.

Not only that, it's a dang good book on Internet Marketing.
Read more ›
9 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
19 of 20 people found the following review helpful By Adam K on June 27, 2012
Format: Paperback Verified Purchase
The biggest compliment I can give this book is that the 1st edition changed the course of my professional career. Using the foundation I got from that book in AdWords, I left the job I was in and opened up a company focused on helping business owners create and manage their own AdWords accounts. That was 5 years ago and not a day goes by that I don't apply the principles laid out in the 1st edition to campaigns I manage for clients.

What that 1st version did so well and the 3rd version does even better is makes sure the reader understands the underlying principles and strategies of AdWords in an entertaining, easy-to-read manner. Yes, it lays out the technical aspects of getting your campaign up and running which is important. But the technical stuff you can learn anywhere. What really separates the winners from the losers in AdWords is applying it strategically to meet your marketing objectives. I've found no one who does that better than Perry and Todd.

Whether you're just getting started with AdWords or have been using it for a while, this book is a must-have on your bookshelf and well worth the small investment of time and money.
4 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
15 of 16 people found the following review helpful By Jer on August 5, 2012
Format: Paperback
I'm often asked by peers in my niche how I manage to rank so well in the search engines and not go broke using Google's PPC AdWords Program. Well, there are a couple of reasons:

1) I've been subscribing to Perry Marshall's Newsletters since 2003. I've read every one of his books. I listen-in on all the conference calls he organizes. And finally, I IMPLEMENT his strategies and tactics. He and Bryan Todd have been offering their insight into "playing the Google AdWords game" for years. Not only do they "talk-the-talk" but they "walk-the-walk."In Man and Superman, 1903, George Bernard Shaw suggested that:

"He who can, does. He who cannot, teaches."

It's obvious to anyone who reads, "The Ultimate Guide to Google AdWords" by Marshall and Todd that these guys can do both!

2) The new chapters on "The Dark Side of Google" were of particular interest to me. I, and more than a few of my clients, have experienced the wrath of Google. Again, Marshall & Todd do a brilliant job of explaining this phenomena and how to deal with it.

3)The previous editions to "The Ultimate Guide to Google AdWords" by Marshall and Todd were jamb-packed with additional resources and tools. The 3rd edition goes even farther in this regard.

"The Ultimate Guide to Google AdWords" lists for $24.95. Only a fool would continue to run Google AdWords campaigns and NOT invest in, study and implement the ideas in it. And no, you'll not find an affiliate link to Amazon here. Just get their book!

Jer - Trihouse
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
9 of 9 people found the following review helpful By Jesse Guardiani on November 28, 2012
Format: Kindle Edition Verified Purchase
This is a great product. It is absolutely packed with great information, and case studies to back that information.

I didn't give it 5 stars because it tends to be a little wordy, repetitive, and unstructured. I'm a software developer, so I'm used to reading technical manuals. In a technical manual, I often have to re-read the same line repeatedly to fully understand it. This book has the opposite effect. Often I go for pages without finding new information. Each time I've encountered this situation I continue, and within a few pages I find another brilliant nugget of information nestled between pages of fluff.

Perry and friends could take a lot of the sales talk out of this book and create a really excellent, concise reference.

The book mentions there isn't really much to Adwords, when compared to more traditional subjects, such as Computer Science. I suspect Perry is desperately trying to meet some word count to give the book perceived credibility. I believe "less is more". Just something to think about.

Would I recommend this book? Absolutely. I would enthusiastically recommend this book to anyone with an interest in Adwords. It contains gobs of time saving, money making information. The format might be a little wonky, but it's worth it every penny. I wish I had this back in 2008 during some of my previous projects. If I did, those projects might have turned out very different.

If you like this book, I also recommend reading, The Lean Startup, by Eric Ries. It is interesting how much overlap there is between Perry's strategy and Eric Ries' strategy. I suspect they're on to something.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews


What Other Items Do Customers Buy After Viewing This Item?