From the Author
Google AdWords is far and away the most powerful, most flexible advertising machine in the history of man. But it's competitive. 3% of the advertisers get 50% of the traffic. Being in the top 2-5% of advertisers who get 30% to 60% of the traffic is not rocket science. It simply requires that you slice your campaigns in more dimensions than most advertisers.
There's a LOT of pond scum out there. People who are blind, naked, ignorant and clueless. Outperforming the bottom 90% of advertisers is not as hard as it sounds. In fact it's reduced to having a state-of-the art checklist and a few advanced techniques in your bag of tricks.
A well-built Google account is harder to knock off than ever before. Yes, there are all kinds of robotic search-and-destroy programs for affiliate marketers that replicate Google campaigns. But there are dozens of campaign fine-tunings that these robots cannot discern, and the Ultimate Guide reveals these adjustments to you.
About the Author
Perry Marshall is the world's best selling expert on Google advertising and has consulted in over 300 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Mari Smith, Harvey Mackay, T.D. Jakes and Les Brown.