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Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes [Paperback]

by Perry Marshall, Bryan Todd
4.2 out of 5 stars  See all reviews (46 customer reviews)

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Ultimate Guide to Google AdWords Ultimate Guide to Google AdWords 4.4 out of 5 stars (91)
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Book Description

January 6, 2010 1599183609 978-1599183602 2nd

Double Your Web Traffic—Overnight!

Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing.

Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium.

Learn how to:

  • Build a powerful, streamlined campaign from scratch
  • Develop high quality keyword lists
  • Write killer advertising and website copy that gets clicks
  • Get your ads in front of the best audience possible
  • Keep your ads showing up with high quality scores
  • Triple your traffic with site-targeted AdSense and Google image ads
  • Earn high rankings in Google’s organic search results
  • Slash your bid prices
  • Gain more conversions and sales
  • Avoid costly mistakes made by all Google advertisers
  • Determine what’s working with Google’s conversion tracking
  • And more!

Plus get FREE e-mail updates on Google’s ever-changing system!

Editorial Reviews

About the Author

Perry Marshall is the #1 author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax."
Bryan Todd is an international marketing consultant and Google AdWords specialist.

Product Details

  • Paperback: 304 pages
  • Publisher: Entrepreneur Press; 2nd edition (January 6, 2010)
  • Language: English
  • ISBN-10: 1599183609
  • ISBN-13: 978-1599183602
  • Product Dimensions: 9.9 x 8 x 0.7 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (46 customer reviews)
  • Amazon Best Sellers Rank: #526,725 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
27 of 28 people found the following review helpful
5.0 out of 5 stars Much More than Just Adwords April 25, 2011
At the beginning of Chapter 28 (17 Things Yo' Momma Never Told You About Google), the authors talk about the concept of 10,000 hours of work necessary to master any subject/field. Perry makes the observation that it would be very difficult to spend 10,000 hours studying Google Adwords - there is simply not that much you can study about Google Adwords. But there is a ton of things that you can study that comes before and after the click.

In my opinion, this book does an excellent job of talking about the things that come before and after the click.

The book covers all the information you need to know to run a successful Google Adwords campaign. But there are lots of other things you need to know to run a successful business - the things that come before and after the click. Chapter 12 goes into great detail about developing your USP (unique selling proposition). The first sentence of chapter 12 is. "This could be the most important chapter in the book." You must be able to answer the question, "Why should anyone do business with you? Why should anyone buy your product? What is your unique guarantee?" Unfortunately most people run "me too businesses". Follow the advice in chapter 12, develop your own unique business.

The book also gives a good introduction to copywriting, including some good advice from one of the best in the business - John Carlton. Anyone trying to sell in print (either online or offline) must learn the concepts and principles as put forth in the chapter on copywriting.

While the authors state that chapter 12 might be the most important chapter in the book, I believe that chapter 23 is of equal value. Here the authors talk about "grinding down the competition.
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34 of 37 people found the following review helpful
4.0 out of 5 stars Critical Book Review - Grad School assignment November 12, 2010
Here's my book review that I recently did for an entrepreneurial marketing class:

Google AdWords is Google's form of pay-per-click (PPC) internet advertising. More specifically, AdWords are paid advertisements that appear on the right side of Google's search results. The Ultimate Guide to Google AdWords is authored by Perry Marshall, a consultant and leading expert on Google AdWords and by Bryan Todd, an internet marketing specialist. Their book strives to convince readers that, through proper implementation, Google AdWords can benefit all types of businesses, and business people. The book achieves its goal; however the book still lacks critical information and is blatantly self promoting.

The book is divided into four main areas of focus. The first eleven chapters deal almost entirely with AdWords- explaining its uses, benefits, structure and implementation. The second section covers basic internet marketing concepts, such as unique selling propositions (USP) and positioning. This leads into a larger, third, section that concentrates on writing persuasive ad copy. Lastly, the book discusses the use of statistical analysis and search engine optimization (SEO) to maximize AdWords' efficiency. Let's take a more critical look at each of the sections.

The first section of the book makes it clear that AdWords can help promote local businesses, retailers, service businesses- both large and small. The book does a good job of explaining the AdWords process which details setting up an account, planning, creating and organizing ad campaigns, as well as targeting specific market segments. Additionally, the authors emphasize AdWords uses and benefits for small businesses and entrepreneurs.
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13 of 13 people found the following review helpful
Although this book's subtitle specifies a worthy objective (i.e. "How to Access 100 Million People in 10 Minutes") that will no doubt help to sell copies, the fact remains that the journey to achieve that objective will require the necessary investment of resources (especially time, hopes, and effort) and the focus must be on the primary process - one that Perry Marshall and Bryan Todd cover thoroughly in the book - but also on supplementary processes suggested by chapter titles. For example, those of Chapters 1-10 in which Marshall and Todd explain how to

o Attract prospects and close on purchases
o Build "your own autopilot marketing machine"
o Build a Google campaign from scratch - the RIGHT way
o Spend less and get more clicks: lay a foundation of properly organized campaigns
o Develop high-quality keyword lusts to craft "killer headlines"
o Write copy for Google ads that attract eyeballs, get clicks, and earn you money
o Triple your CTR (i.e. clickthrough rate) and cut your bid prices by two thirds - no genius required
o Triple your traffic with placement targeting and Google image ads
o Create Google ads: banner ads are here to stay, and finally
o Develop and use local advertising on Google ("Mostly Virgin Territory: Retailers, Restaurants, and Service Businesses Can Beat the Yellow Pages")

I strongly recommend checking out the titles of Chapters 11-29 to complete your briefing on what Marshall and Todd cover, step-by-step-by-step-by-step. Then, and this is VERY important, visit the website identified on Page xi, register, obtain a password, and then gain access to a membership area with updates to the book. Be sure to Google Adwords $25 coupon code for new advertisers.
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Most Recent Customer Reviews
5.0 out of 5 stars AD WORDS
For individuals who are just learning about the internal workings of Goggle and how to get your site to be noticed this is a great manual. Read more
Published 2 months ago by Paula R. Paul
5.0 out of 5 stars informative
Google has helped my business greatly. Information is power. Learn how to promote yourself. Pay per click and blogging has really helped my business.
Dr George Tomes
Published 6 months ago by George D. Tomes
3.0 out of 5 stars Newbie Needs clarification
I have not finished the book. I'm stuck on keywords. If a keyword is "medium" or "low" or "high" which do I take as a good keyword? Read more
Published 11 months ago by David's Delicious Chocolates
5.0 out of 5 stars Amazing book - full value
This is a good book. The ads in the book and the CTR i pure gold and even if I have done adwords for year I really enjoyed the book. For a newbee this book is gold
Published 14 months ago by christian@dalsgaard.info
5.0 out of 5 stars Easy Read
When I got this book I knew almost nothing about Ad Words. I read the book on a Sunday afternoon, it is a very easy read and when you are done it is truly amazing the knowledge you... Read more
Published 15 months ago by DON
5.0 out of 5 stars Ultimate Guide to Goodle Ad Words, 2nd Edition: How To Access 100...
This book was a fantastic "how to" book on learning the ins and outs of Google Ad Words to bump up your traffic. Read more
Published 15 months ago by Denise K. Hardnock
5.0 out of 5 stars Best Way to Learn and Earn out of Adwords a Must for any Serious...
Hi All

This book has lead to me getting my high CRT on the Google Network and a great impression rate and CTR rate on the Display network, slicing my ad costs by a... Read more
Published 19 months ago by George Slater
3.0 out of 5 stars Good, but Not Great
I was hoping for more insider information. The book is half Adwords, half internet marketing. The info on Ad words is somewhat basic, you can figure this out by going to Adwords... Read more
Published on April 9, 2012 by Amazon Customer
5.0 out of 5 stars Best Adwords Book I've read
I've read countless material on Adwords, PPC, and Internet marketing, and this is the best book for sure. Read more
Published on August 6, 2011 by Patrick J. Stiles
5.0 out of 5 stars Excellent Marketing Source
This book is a must for anyone considering pay per click marketing. Extremely valuable information that is suitable for both beginners and experienced marketers. Read more
Published on July 9, 2011 by Marketing Ninja
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