Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine's Ultimate Guides) [Paperback]

Jon Rognerud (Author)

Book Description

ISBN-10: 159918169X | ISBN-13: 978-1599181691 | Publication Date: March 13, 2008 | Edition: 1

Turn Your Website into A Marketing Powerhouse!

Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign.

Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket!

Learn how to:

• Create an attractive website with SEO-enriched content
• Choose the right keywords and create an effective seed list
• Use effective tools to identify and attract quality traffic
• Safeguard your site from becoming spam
• Use cutting-edge tactics to gain exposure and land on page 1 of Google
• Create relationships with other sites through linking
• Use social media sites within your online marketing plan
• Turn traffic into sales

Everything you ever needed to build a website and get results is right here-all in one place!

Editorial Reviews

About the Author

Jon Rognerud is a recognized authority on SEO. The SEO columnist for entrepreneur.com, he has spent more than 20 years creating and managing web marketing projects, including positions at online giant Yahoo!/Overture. A search engine technology he created was licensed for use on Expedia.com/Microsoft.

Product Details

• Paperback: 240 pages
• Publisher: Entrepreneur Press; 1 edition (March 13, 2008)
• Language: English
• ISBN-10: 159918169X
• ISBN-13: 978-1599181691
• Product Dimensions: 9.9 x 8 x 0.7 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (17 customer reviews)
• Amazon Best Sellers Rank: #906,510 in Books (See Top 100 in Books)

More About the Author

Jon Rognerud is a recognized authority on SEO (search engine optimization), web development and search technologies. He has spent more than 15 years creating and managing small- and large-scale web marketing projects within the real estate, healthcare, banking, legal and internet business communities.

He writes passionately about search marketing and takes a "no sales pitch here" approach to showing small businesses how to succeed online. He believes that good, solid business fundamentals coupled with a sound internet strategy will always do well.

Coming from a technology centric background with a keen eye towards marketing, Jon has helped companies reach their online goals, working with such giants as Yahoo!/Overture and Microsoft. He co-created a patent-pending natural language search engine technology in early 2000 which was later licensed for use on Expedia.com.

Jon personally believes in the "value first" principle, helping people get educated about search engine marketing, and assisting in creating strategic and tactical plans for winning business online. He's the founder of a full-service, search marketing firm in Los Angeles, Chaosmap.com

Jon's personal SEO consulting website contains a lot of useful tips, e-mail courses, marketing articles and anything you'd want to know about search engine optimization.

Customer Reviews

Most Helpful Customer Reviews

14 of 15 people found the following review helpful:

3.0 out of 5 stars Could Have Been Much Better, January 18, 2009

By 

Aaauger (Austin, TX United States) - See all my reviews

This review is from: Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine's Ultimate Guides) (Paperback)

This SEO guide favors natural search over paid search. And half of the book is devoted to indirect topics.

This guide has some SEO good content but stops short. As Amazon points out, the book is illustrated, but the illustrations are not of SEO examples. And they're so faint and small as to be illegible. The book is missing examples of SEO in general. For example, what's the best way to work meaningful hypertext into a backlinked article? What's the best way to avoid a duplicate content penalty when creating a media room or distributing content?

Another issue with the book is the content which is semi-useful. There are lists and lists of resource links in the back but they have no descriptions. The chapter about psychographics is simplistic to the point of inaccuracy and isn't integrated with the rest of the book. The chapter on black-hat SEO is interesting but not overly useful. And there's a whole chapter devoted to long-tail keywords which combined may not surpass the results of primary keywords. The small chapter on conversion can't do the topic justice. The individual sections on dumping a server log to Excel and outbound links are intriguing but just plain confusing.

One more issue with the book is the lack of information, ex. on important HTML and page layout techniques that can boost SEO, on the fact that many search engines feed each other. Paid search content glosses over ad creation and omits bid strategy. The resource links in the back omit one of the major web analytics firms and all search engine monitoring sites.

While this book has some merit, it should have stuck with SEO specifically (not site development, psychographics, conversion, etc.) and provided more detail. As it is, it cannot be used as a sole reference. And the title's implication that the book can help the reader "make lots of money" is misleading. Even good SEO doesn't guarantee that.

5 of 6 people found the following review helpful:

5.0 out of 5 stars Excellent Resource, September 8, 2008

By 

Suzy "CarDecor.com" (Wisconsin) - See all my reviews

This review is from: Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine's Ultimate Guides) (Paperback)

I saw this book advertised in Entrepreneur Magazine and knew I needed help with my new ecommerce site [...] so I went on-line and bought myself a copy. The ROI on this resource tool is beyond measure. This 203 page book and accompanying CD contains so much useful information that it makes my head spin. Most of the content was easily understood by someone who is not a web master. I did not realize how critical keywords and links were to SEO. I got busy right away improving my content and links. This is a book I plan to re-read several times until I have optimized my search engine results. I recommend this book to anyone who wants to increase web traffic.

4 of 6 people found the following review helpful:

5.0 out of 5 stars Great Book! - The only book I recommend for SEO, April 27, 2008

By 

A. Khan - See all my reviews
(REAL NAME)   

This review is from: Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine's Ultimate Guides) (Paperback)

This is my second review of this book. Somehow my first review was not posted. As an adwords professional, this SEO book was a great insight into dominating the search engines using proven tips, tricks and strategies in todays online marketing. I am pasted on the screen waiting to see what Jon Rognerud has coming next.