Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine's Ultimate Guides) (Paperback)

by Jon Rognerud (Author)
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Editorial Reviews

Product Description

Turn Your Website into A Marketing Powerhouse!

Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign.

Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket!

Learn how to:

• Create an attractive website with SEO-enriched content
• Choose the right keywords and create an effective seed list
• Use effective tools to identify and attract quality traffic
• Safeguard your site from becoming spam
• Use cutting-edge tactics to gain exposure and land on page 1 of Google
• Create relationships with other sites through linking
• Use social media sites within your online marketing plan
• Turn traffic into sales

Everything you ever needed to build a website and get results is right here-all in one place!

About the Author
Jon Rognerud is a recognized authority on SEO. The SEO columnist for entrepreneur.com, he has spent more than 20 years creating and managing web marketing projects, including positions at online giant Yahoo!/Overture. A search engine technology he created was licensed for use on Expedia.com/Microsoft.

Product Details

• Paperback: 240 pages
• Publisher: Entrepreneur Press; 1 edition (March 13, 2008)
• Language: English
• ISBN-10: 159918169X
• ISBN-13: 978-1599181691
• Product Dimensions: 9.9 x 8 x 0.7 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars See all reviews (13 customer reviews)
• Amazon.com Sales Rank: #102,438 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

3.0 out of 5 stars Could Have Been Much Better, January 18, 2009

By	Aaauger (Austin, TX United States) - See all my reviews

This SEO guide favors natural search over paid search. And half of the book is devoted to indirect topics.

This guide has some SEO good content but stops short. As Amazon points out, the book is illustrated, but the illustrations are not of SEO examples. And they're so faint and small as to be illegible. The book is missing examples of SEO in general. For example, what's the best way to work meaningful hypertext into a backlinked article? What's the best way to avoid a duplicate content penalty when creating a media room or distributing content?

Another issue with the book is the content which is semi-useful. There are lists and lists of resource links in the back but they have no descriptions. The chapter about psychographics is simplistic to the point of inaccuracy and isn't integrated with the rest of the book. The chapter on black-hat SEO is interesting but not overly useful. And there's a whole chapter devoted to long-tail keywords which combined may not surpass the results of primary keywords. The small chapter on conversion can't do the topic justice. The individual sections on dumping a server log to Excel and outbound links are intriguing but just plain confusing.

One more issue with the book is the lack of information, ex. on important HTML and page layout techniques that can boost SEO, on the fact that many search engines feed each other. Paid search content glosses over ad creation and omits bid strategy. The resource links in the back omit one of the major web analytics firms and all search engine monitoring sites.

While this book has some merit, it should have stuck with SEO specifically (not site development, psychographics, conversion, etc.) and provided more detail. As it is, it cannot be used as a sole reference. And the title's implication that the book can help the reader "make lots of money" is misleading. Even good SEO doesn't guarantee that.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Ultimate Guide to Search Engine Optimization, June 12, 2008

By	Karen D. Swim "Words For Hire" (Sterling Heights, MI) - See all my reviews (REAL NAME)

The Ultimate Guide to Search Engine Optimization provided solid tips and actionable information for both new and experienced marketers and entrepreneurs. Having a keen understanding of the techniques of SEM is valuable for the do-it-yourselfer or the corporation that hires a firm. I find myself turning to the pages over and over again as a reference guide. It sits next to my frequently used dictionary and thesaurus in my office and has become a key resource. I was especially pleased at the inclusive nature of the book. Jon Rognerud is one of the few search marketers who opened the door to the secret club for me. I highly recommend this book to anyone with an online presence.

4 of 5 people found the following review helpful:

5.0 out of 5 stars Great Book! - The only book I recommend for SEO, April 27, 2008

By	A. Khan - See all my reviews (REAL NAME)

This is my second review of this book. Somehow my first review was not posted. As an adwords professional, this SEO book was a great insight into dominating the search engines using proven tips, tricks and strategies in todays online marketing. I am pasted on the screen waiting to see what Jon Rognerud has coming next.