Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Tons of Money [Paperback]

Jon Rognerud (Author)

Book Description

Publication Date: December 2, 2010

Master Search Advertising
Whether they "Google" "Yahoo" or even "Bing," millions of potential customers are searching within your business category--wouldn't you like to capture their business?

Search engine optimization expert Jon Rognerud cuts through the confusion surrounding search engine optimization and delivers a step-by-step plan to gaining greater visibility, drastically boosting website traffic, and multiplying sales numbers. Learn how to create a search-friendly website and employ a powerhouse SEO marketing plan using proven tools and tactics including keyword research, link building, local search, social media and more!

Learn how to:

• Create an attractive website with SEO-enriched content
• Choose the right keywords and create an effective seed list
• Use effective tools to identify and attract quality traffic
• Safeguard your site from becoming spam
• Use cutting-edge tactics to gain local exposure and land on page 1 of Google
• Create relationships with other sites through linking
• Use social media tools to create targeted traffic
• Turn traffic into sales

"Rognerud is a Master in search engine optimization and internet marketing. The tips and suggestions that he offers in his book are easy to understand and to implement even for the novice. He also offers many other powerful strategies that even an old pro like me finds insightful. Ultimate Guide to Search Engine Optimization is one of the few books that I recommend to students at our SEO Workshops." -- Radar by Roy Reyer, Certified Advanced SEO – Search Engine Academy,www.SEOtrainingSW.com

Jon Rognerud owns and runs chaosmap.com, a search marketing firm focusing on SEO, SMM, PPC, client strategy and implementation. He is a technologist with more than 20 years in the industry. His depth of experience includes owning an SEO development company, designing online database web applications and search systems, one of which was licensed to Expedia/Microsoft, and running internal business solutions at Overture/Yahoo.

Editorial Reviews

About the Author

Jon Rognerud is a recognized authority on SEO who has spent more than 20 years creating and managing web marketing projects, incuding positions at online giant Yahoo!/Overture. He is the founder of a top search marketing company and works to deliver SEO, PPC, Social Media solutions and consulting to mid-sized businesses.

Product Details

• Paperback: 240 pages
• Publisher: Entrepreneur Press; 2 edition (December 2, 2010)
• Language: English
• ISBN-10: 1599183927
• ISBN-13: 978-1599183923
• Product Dimensions: 9.9 x 8 x 0.7 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #480,697 in Books (See Top 100 in Books)

More About the Author

Jon Rognerud is a recognized authority on SEO (search engine optimization), web development and search technologies. He has spent more than 15 years creating and managing small- and large-scale web marketing projects within the real estate, healthcare, banking, legal and internet business communities.

He writes passionately about search marketing and takes a "no sales pitch here" approach to showing small businesses how to succeed online. He believes that good, solid business fundamentals coupled with a sound internet strategy will always do well.

Coming from a technology centric background with a keen eye towards marketing, Jon has helped companies reach their online goals, working with such giants as Yahoo!/Overture and Microsoft. He co-created a patent-pending natural language search engine technology in early 2000 which was later licensed for use on Expedia.com.

Jon personally believes in the "value first" principle, helping people get educated about search engine marketing, and assisting in creating strategic and tactical plans for winning business online. He's the founder of a full-service, search marketing firm in Los Angeles, Chaosmap.com

Jon's personal SEO consulting website contains a lot of useful tips, e-mail courses, marketing articles and anything you'd want to know about search engine optimization.