Customer Reviews

Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine's Ultimate Guides)

5 star:		(14)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(1)

 

 

This SEO guide favors natural search over paid search. And half of the book is devoted to indirect topics.

This guide has some SEO good content but stops short. As Amazon points out, the book is illustrated, but the illustrations are not of SEO examples. And they're so faint and small as to be illegible. The book is missing examples of SEO in general. For example, what's the best way to work meaningful hypertext into a backlinked article? What's the best way to avoid a duplicate content penalty when creating a media room or distributing content?

Another issue with the book is the content which is semi-useful. There are lists and lists of resource links in the back but they have no descriptions. The chapter about psychographics is simplistic to the point of inaccuracy and isn't integrated with the rest of the book. The chapter on black-hat SEO is interesting but not overly useful. And there's a whole chapter devoted to long-tail keywords which combined may not surpass the results of primary keywords. The small chapter on conversion can't do the topic justice. The individual sections on dumping a server log to Excel and outbound links are intriguing but just plain confusing.

One more issue with the book is the lack of information, ex. on important HTML and page layout techniques that can boost SEO, on the fact that many search engines feed each other. Paid search content glosses over ad creation and omits bid strategy. The resource links in the back omit one of the major web analytics firms and all search engine monitoring sites.

While this book has some merit, it should have stuck with SEO specifically (not site development, psychographics, conversion, etc.) and provided more detail. As it is, it cannot be used as a sole reference. And the title's implication that the book can help the reader "make lots of money" is misleading. Even good SEO doesn't guarantee that.

I saw this book advertised in Entrepreneur Magazine and knew I needed help with my new ecommerce site [...] so I went on-line and bought myself a copy. The ROI on this resource tool is beyond measure. This 203 page book and accompanying CD contains so much useful information that it makes my head spin. Most of the content was easily understood by someone who is not a web master. I did not realize how critical keywords and links were to SEO. I got busy right away improving my content and links. This is a book I plan to re-read several times until I have optimized my search engine results. I recommend this book to anyone who wants to increase web traffic.

This is my second review of this book. Somehow my first review was not posted. As an adwords professional, this SEO book was a great insight into dominating the search engines using proven tips, tricks and strategies in todays online marketing. I am pasted on the screen waiting to see what Jon Rognerud has coming next.

The Ultimate Guide to Search Engine Optimization provided solid tips and actionable information for both new and experienced marketers and entrepreneurs. Having a keen understanding of the techniques of SEM is valuable for the do-it-yourselfer or the corporation that hires a firm. I find myself turning to the pages over and over again as a reference guide. It sits next to my frequently used dictionary and thesaurus in my office and has become a key resource. I was especially pleased at the inclusive nature of the book. Jon Rognerud is one of the few search marketers who opened the door to the secret club for me. I highly recommend this book to anyone with an online presence.

I am a web designer, and I do informational websites and I customize (design) e-commerce, or online stores. I am not an SEO specialist, nor am I a programmer - I am mostly a designer. But I know enough about the internet and websites - and how to publish. I needed some help when it came to creating an optimized site for my clients.

ANYONE who owns, operates, manages, or is trying to promote or optimize a website should have this book. It has all the basics covered, and is easy to read and understand - even for someone with no experience in publishing a website. I knew much of the material when I purchased the book (as far as always trying to create valid XHTML/CSS websites, and the older SEO standards of using ALT tags and META data..) but as everything changes so rapidly with search standards - and because there is SO much more to SEO than just alt tags and META data - I needed some help.

This book covers the basics that EVERY site owner and web designer should already be doing. I personally feel that this book taught me so much about what I do and how to provide a better website for my clients. I highly recommend it to anyone wanting to promote their site, and optimize it to be seen by the search engines.

It came in great shape as advertised. It'll be a great reference book that any web site creator should have.

I went looking for a book that could instruct me on the ins and outs of search engine marketing (SEO). After spending some time reviewing the options, I decided to purchase Mr. Rognerud's book and am thoroughly pleased with my choice. I found his book to be extremely informative and helpful in terms of how to set my web site up to rank higher on search engines and drive more traffic to my site. As a bonus, I also learned a great deal about click through marketing, a subject totally foreign to me previously. The book also comes with a CD that is loaded with related content and examples. In addition, great detail is given about how to drive qualified buyer traffic to your web site and how to convert that traffic into sales when it arrives. The biggest surprise was when I emailed Mr. Rognerud with a question, he emailed me right back.

The author's expertise and knowledge in the area of search engine optimization, marketing and web marketing shows through in a well written book that will appeal to the non-technical and technical reader alike. I highly recommend this book for those looking to increase traffic to their web site. Whether you are a businessperson or a programmer, if you want to optimize your web site, you need this book.

This book is great for novices who don't know a lot about SEO because it's really easy to understand and contains tons of practical advice. I found it very useful, and my website moved up in the rankings almost immediately after I started implemented what it said. I can't wait to try other tips in the book and see what more great results I get!

This is a great book for anyone new to SEO and/or Internet Marketing. Currently, I am in the process of publishing my first web site and feel confident that all the bases are covered since implementing the strategies found in this book. Highly recommend this book to anyone wanting the latest and greatest in SEO strategy!

If you're new to search engine optimization, this book is a great place to start. Not only does the author teach you how to get started in SEO, he also teaches you how to construct a website that converts.

He uses cases studies throughout the book to show the common pitfalls of SEO, as well as outsourcing and promotion. Everything you need to know is covered, including a complete chapter on keyword research and linking.

I liked this book because it made the whole issue of learning SEO very straightforward. It also includes a disk full of tools, as well as a free membership, giving you everything you need to be a search engine marketing expert in no time.

Jinger Jarrett, Author, Internet Marketing for Free: The GUIDE: Internet Marketing to GO!