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The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.
 
 
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The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. [Paperback]

Dan S. Kennedy (Author)
4.5 out of 5 stars  See all reviews (20 customer reviews)

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Book Description

1593374968 978-1593374969 April 19, 2006 3rd
More than 5 million businesses have profited from this unique step-by-step marketing system. "The Ultimate Marketing Plan, 3rd Edition" shows readers how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.

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Editorial Reviews

About the Author

Dan S. Kennedy is president of Kennedy's Inner Circle, and has been writing sales letters for over twenty years for both large and small businesses. He is also a popular speaker on marketing and sales issues. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the U.S. and Canada while his Web site receives more than 10,000 dedicated visitors a month.

Product Details

  • Paperback: 240 pages
  • Publisher: Adams Media; 3rd edition (April 19, 2006)
  • Language: English
  • ISBN-10: 1593374968
  • ISBN-13: 978-1593374969
  • Product Dimensions: 8.9 x 6.6 x 0.6 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #107,182 in Books (See Top 100 in Books)

More About the Author

Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.

As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year.

Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. He owns, races and drives professionally in about 100 harness races a year at Northfield Park near Cleveland, Ohio, accessible at http://www.NorthfieldPark.com and frequently televised on the TVG cable network.

For more information check out my blog at www.dankennedy.com/blog/

 

Customer Reviews

20 Reviews
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4 star:
 (8)
3 star:    (0)
2 star:
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Average Customer Review
4.5 out of 5 stars (20 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

72 of 80 people found the following review helpful:
2.0 out of 5 stars Ultimate it is not, April 11, 2007
By 
Automaton (Los Angeles, CA) - See all my reviews
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This review is from: The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. (Paperback)
I am in the planning stages of a new business venture. I have never written a marketing plan before and needed some insight and advice as to what tactics work and how to write the plan itself.

This book reads like a list of useful one-liner marketing tips and examples of how the author's friends have used them. It is not a how to book on writing a marketing plan, and it does not go into much depth as far as how you might accomplish the things that he recommends.

The most annoying part of this book is that every other page contains an advertisement for you to join some 12-week commitment mailing list that the author has created. He entices you by saying that you will receive additional tips and information for 12 weeks.

HELLO!!! McFLY!!! Didn't I just buy your book so that I could learn your marketing insights? YES! So then why do you make it seem like I just paid for the teaser information, and that the good stuff is behind the curtain that requires me to become a pawn in your marketing career? My price of admission stops at the price of this book, and it should not seem like I'm only getting half of the story that I paid for!
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18 of 20 people found the following review helpful:
4.0 out of 5 stars Lively presentation of marketing basics, July 4, 2006
This review is from: The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. (Paperback)
Author and speaker Dan Kennedy has written a basic, solid manual for marketing practitioners. He covers all the familiar fundamentals from developing a unique selling proposition (USP), to practicing target marketing, to using testimonials and celebrity endorsements. His plan is well organized, carefully thought out and based on his own extensive experience in marketing and sales. Certainly Kennedy's plan, which is made up mostly of tried-and-true marketing strategies, can help your business. However, seasoned marketing professionals looking for new tactics will require something more advanced. We suggest this book to marketers beginning their careers, small business owners conducting in-house marketing or people in other fields seeking an overview of marketing.
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12 of 14 people found the following review helpful:
4.0 out of 5 stars Just For Beginners, May 9, 2007
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This review is from: The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. (Paperback)
If you are into marketing at all - especially online marketing - you know about Dan Kennedy. And you either love him or hate him. I actually love his approach and strategies because at the end of the day - they work. So when I read this book I was wondering how informative it would be. I probably should have read this book when I was starting my business because while it is pretty comprehensive etc. it is written primarily for the beginning marketer. So if you are starting your business - I recommend that you pick this book up and introduce yourself to Dan's philosophy and proven strategies for marketing your business. It's worth the read.
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Inside This Book (learn more)
First Sentence:
In 1978, when I started my career as a professional speaker and seminar leader, one of the venerable deans of public speaking, Cavett Robert, sagely cautioned: "Don't be in too much of a hurry to promote, until you get good. Read the first page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Bill Glazer, Ultimate Marketing Plan Course, Yellow Pages, Las Vegas, Marketing Letter, Gage Menswear, Gold By The Inch, Stew Leonard, Tom Peters, Gold Chain, Rory Fatt, Donald Trump, Gary Halbert, Gold Card, Member Mitch Carson, Perry Marshall, The Ultimate Sales Letter, Walt Disney, Barry Lycka, Bill Glazner, Bob Stupak, Glazer-Kennedy Inner Circle Members, Gregg Nielsen, Joan Quigley, Presentation Key
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