There are 22.9 million entrepreneurs in the U.S. In addition, 550,000 people start new businesses every year - and all of them will need marketing materials. This book is the most up-to-date and affordable book on how to create small business marketing materials, including: logos that attract attention; newsletters that generate business; and sound bytes that customers remember. Filled with sample brochures, ads and press releases, this book shows every reader how to promote a new business or remarket an old one.
The Ultimate Marketing Toolkit
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Book Description
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About the Author
Paula Peters is a full-time writer and entrepeneur with almost a decade of experience writing and technical marketing pieces for a variety of Fortune 500 clients. Ms. Peters also teaches at the University of Missouri at Kansas City, as well as doing professional-level seminars in marketing writing that are attended by humdreds of business owners and executive throughout the Midwest.
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Most Helpful Customer Reviews
7 of 7 people found the following review helpful:
5.0 out of 5 stars
The best book on marketing fundamentals,
By
This review is from: The Ultimate Marketing Toolkit: Ads That Attract Customers. Brochures That Create Buzz. Websites That Wow. (Paperback)
From the Introduction of The Ultimate Marketing Toolkit:
"If you are looking for academic mumbo-jumbo marketing theory, this book is not for you. The Ultimate Marketing Toolkit includes only simple, easy-to-follow instructions for creating your own marketing toolkit." Paula Peters is an outstanding writer. The Ultimate Marketing Toolkit is the best book available on marketing fundamentals and is refreshing in its clear, concise, and pragmatic presentation of the basics of business marketing. You will find sound and useable advice on 14 essential elements necessary for the successful marketing of any business. Peters has formulated and clearly communicated a theory of business marketing. While The Ultimate Marketing Toolkit offers straightforward "how to do it" topical outlines it also presents a systematic and comprehensive strategy for business marketing. This book should become a classic reference in this field. A visit to the author's web site reveals that she leads by example.
6 of 6 people found the following review helpful:
4.0 out of 5 stars
Great book covering all the basics,
By
This review is from: The Ultimate Marketing Toolkit: Ads That Attract Customers. Brochures That Create Buzz. Websites That Wow. (Paperback)
Just finished up with this book and as a web developer and marketing consultant I feel that this book would benefit a lot of people. A lot of the items in here are recommendations I use to my clients and many of them do work. It's an easy read and will help any business owner get in the mindset of promoting their business the right way.
6 of 7 people found the following review helpful:
4.0 out of 5 stars
Good book for first timers. Clear and easy-to-use,
By Armchair Interviews (Minneapolis, MN) - See all my reviews
This review is from: The Ultimate Marketing Toolkit: Ads That Attract Customers. Brochures That Create Buzz. Websites That Wow. (Paperback)
Business writer Paul Peters has given us business marketing 101 in one handy book that is truly a "toolkit."
If you are just starting a business, everything you need to know is in this toolkit. However if you have been in business for a while and need a little renewal of ideas and focus, this book is for you, too. Peters explains everything so clearly that anyone can follow her guidelines. Chapter 1 discusses the "elevator speech," which she suggest be a thirty seconds soundbite. When you can clearly tell someone what you do in that short time, it means you have a focus of your ideal client. It should: 1) Describe your product or service, 2) pick a target customer, and 3) choose a customer benefit. Then put it all together it should quickly describe your business! Other important chapters are on logo design, letterhead and business card and brochure content and design. She tells you how to do it yourselfâ"or a later chapter explains how to hire the right professional who will create what is right for your business. The bio chapter why you need a bio and what to put into it for mailing or handling to clients and prospects. The bio is also published on your web site. You can learn about writing effective press releases to get free publicity for your company. "Publicity is no accident," the author states. Your clients and vendors (and friends and family) will like to read about you too. The chapter on the Web site is very important in this technology-drive marketing business climate today. Your Web site should be easy to find by search engines, easy to use and contain good content and pictures. Have a "call to action" where they are urged to call or email you, order something on your online store, go to another page, register for your newsletter, etc., etc. As one who does this kind of writing for my clients, I found the book most helpful and can recommend it. Armchair Interviews says: Good book for first timers or people who need to be reminded of the business marketing basics. Clear, easy-to-use helpful information. From Our Armchair to Yours ...
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Inside This Book
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First Sentence:
Before you ever spend a dime on your marketing, you should spend the next ten minutes developing a good, thirty-second sound bite for your business. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Wayne Liquors, Peters Writing Services, Black Forest Catering, Integrity Tax Solutions, Microsoft Office Publisher, Adobe Illustrator, Adobe Photoshop, Aquarius Antique Books, Betsy's Beauty Boutique, Microsoft Word, Zora Neale Hurston, Corel Photo-Paint, Dust Tracks, Mother's Day, Valentine's Day, Cindy Blair, Garza Art, Johnson Cold Storage Experts, Microsoft Office Web, Small Business Development Center, The Big Cheese, The Pumpkin Patch, Times New Roman, Upper New York State Wine Guild New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Before you ever spend a dime on your marketing, you should spend the next ten minutes developing a good, thirty-second sound bite for your business. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Wayne Liquors, Peters Writing Services, Black Forest Catering, Integrity Tax Solutions, Microsoft Office Publisher, Adobe Illustrator, Adobe Photoshop, Aquarius Antique Books, Betsy's Beauty Boutique, Microsoft Word, Zora Neale Hurston, Corel Photo-Paint, Dust Tracks, Mother's Day, Valentine's Day, Cindy Blair, Garza Art, Johnson Cold Storage Experts, Microsoft Office Web, Small Business Development Center, The Big Cheese, The Pumpkin Patch, Times New Roman, Upper New York State Wine Guild New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 2
books:
- Dust Tracks on a Road: An Autobiography (P.S.) by Zora Neale Hurston on page 181, and page 182
- Charleston, South Carolina by Trakker Maps Inc in Back Matter
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