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Explains the concept very well, and provides good case studies.
In fact, if it has three letters (NPS) and it is being pitched by a consultant, beware. . . If it sounds too good to be true it probably is.
In an analytics-driven business world, it's amazing we haven't created a standard KPI for customer satisfaction / loyalty.
Ugh, this was mandatory reading at my company. Big picture, constantly watching customer feedback, and acting on it systematically is good, but the book takes a lot of pages to... Read morePublished 9 days ago by Mossface
Very helpful book with lots of examples. Tends to pound the same concept over and over, but still liked it.Published 18 days ago by Daniel Diederich
My company uses this system, so I ordered the book in order to understand our methodology. Well written and helpful for most situations.Published 27 days ago by David A. Ente
The book was just as described. Delivered in time quickly. Can't go wrong with this seller! I will look for this seller on my next purchase.
Developing a customer satisfaction convincingly brought out.
A reading by people in the field will bring about a change in attitude.
Great book. Explains the concept very well, and provides good case studies. It's inspiring me to look at my company and role differently and figure out how we might incorporate... Read morePublished 3 months ago by Laura B.
The book is easy to read, contains fundamental well known ideas, and creates a lot of thinking how to implement them to create quest for greatness!
I have been in the field of marketing and market research for more than 8 years. As one of the people involved in managing Brand Trackers, Customer Sat and NPS at the companies I... Read morePublished 4 months ago by Viral J.