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Beth Goldstein, founder of Marketing Edge Consulting Group, LLC, has more than 20 years' experience in sales and marketing. She works one-on-one with clients across the globe and teaches at Boston University's School of Management. Visit her Web site at m-edge.com.
This book was a HUGE disappointment, with very little of value. It's very dated, which made it almost amusing on topics like digital marketing. Read morePublished 22 months ago by RoyBoy
Had to buy it for a class but honestly it is terrible in many regards. From the way it is written to just regurgitated material you can get from a thousand different sources. Read morePublished 23 months ago by James Leland
I needed to write a marketing plan and I liked that this book came with a CD with lots of forms to fill in, etc. Read morePublished on October 10, 2008 by Elisabeth Forrest