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The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need! Paperback – August 13, 2007


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Editorial Reviews

About the Author

Beth Goldstein, founder of Marketing Edge Consulting Group, LLC, has more than 20 years' experience in sales and marketing. She works one-on-one with clients across the globe and teaches at Boston University's School of Management. Visit her Web site at m-edge.com.

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Product Details

  • Paperback: 256 pages
  • Publisher: McGraw-Hill; 1 edition (August 13, 2007)
  • Language: English
  • ISBN-10: 0071477187
  • ISBN-13: 978-0071477185
  • Product Dimensions: 7.4 x 0.9 x 9.1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #247,729 in Books (See Top 100 in Books)

More About the Author

Author, consultant, speaker, educator and workshop leader, Beth Goldstein founded Marketing Edge Consulting Group to empower business owners to successfully grow their companies.

Known for her ability to connect with audiences, Beth is a much sought-after speaker, workshop leader and consultant. Beth helps small business owners gain an understanding of how their customers think, what they value and what influences their purchasing decisions then applies this knowledge to create targeted sales and marketing programs that drive revenue growth while increasing profitability and customer loyalty.

Her first book, The Ultimate Small Business Marketing Toolkit (McGraw-Hill) is used in 30+ cities around the U.S. to teach business owners the critical skills they need to accelerate growth. In her latest book, Lucky By Design, Beth exposes the fallacies and dangers of underestimating your own ability to control the destiny of your company and create powerful business opportunities. She offers new insights and practical advice as she details what it takes to 'get lucky' in business and shows you simple, yet effective steps to navigate your path to success and design your own luck.

Beth teaches Entrepreneurial Sales and Marketing at the Boston University School of Management and runs the university's New Venture Competitions. Beth manages BU's educational partnership with ACTION (Association of Cleantech Incubators of New England) and is the Faculty Director for the university's Online Graduate Certificate in Entrepreneurship Program (recognized by Fortune Small Business Magazine/CNN Money as one of the top 5 e-learning entrepreneurship programs in the U.S.).

In addition, Beth conducts small business growth workshops throughout New England including several sponsored by the state of Mass. At the Enterprise Center at Salem State University, she runs programs for early stage and rapid growth companies. For the Massachusetts Supplier Diversity Office, Beth runs a six-month business accelerator program for Disadvantaged Business Enterprises (DBE's) in the construction industry. She served as the Lead Instructor for Interise's nationwide training program, run in conjunction with the US Small Business Association's Emerging Leaders (e200) Initiative. This program provides training to executives of established businesses throughout the U.S. looking to strengthen and grow their existing businesses. Beth was instrumental in developing the 9-month curriculum and taught the business accelerator program in Massachusetts for several years.

Beth brings extensive practical work experience in marketing and sales to her teaching and her practice at Marketing Edge. She has been responsible for creating and executing marketing and sales programs for high-tech, banking and manufacturing firms, both in the U.S. and Europe. In her early career, Beth recruited and managed a 250-person sales force for a national healthcare provider and uses this sales expertise to help her clients understand the importance of blending sales and marketing techniques to achieve top line growth. She regularly conducts surveys and market research for her clients with results driving critical business decisions that support their ability to achieve solid growth.

Beth has over 25 years of direct industry experience and holds an MBA from Boston University and a BA in economics and sociology from Brandeis University.

Customer Reviews

3.8 out of 5 stars
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Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Peter Marton on September 24, 2007
Format: Paperback
The book "Small Business Marketing Toolkit" by Goldstein is one of those rare books that has essentially distilled all of the key point of marketing and related business into an easy to read and easy to absorb package. I am an entrepreneur and also teach entrepreneurship, and I have begun to refer to the content and approach of this book in both my work and academic lives. It cuts through all of the usual academic chatter and presents the most important points and insights in a clear and unencumbered way. I would highly recommend it to someone looking for these attributes in a book on this topic.
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4 of 4 people found the following review helpful By gls on August 12, 2007
Format: Paperback
I really like this work. I believe it's:

1) Practical, and one can apply/use the information immediately
2) Has real-life stories of entrepreneurs
3) Great interviews with experts in the field
4) A strong focus on sales and marketing and how they need to work together
5) An important focus on developing customer surveys...everything you need to know in order to develop your own and make sure the information is valuable and can help you make decisions
6) A CD-Rom is so well designed it makes it really easy to use the information in the book and apply it to your own business...whether it's still a concept or a business you've been running for years
7) A down to earth, easy to read format

However, I believe that more worksheets or even more real life stories would add value. I would also love to see more information on sales, even if this is a marketing book.

But, overall it's terrific!
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4 of 4 people found the following review helpful By Candida G. Brush on September 16, 2007
Format: Paperback
Beth Goldstein has taken her years of real world experience put it into a easy to read format. The conversational style mixed with simple frameworks and practical tips make this a must read for any small business owner. Many books for small business owners simply reuse tools for large company marketing- but this book presents examples, market research methods and customer analytics in a language and scale most appropriate for small firm owners. The market plan implementation is definitely a winner. All small business owners should own this practical and useful book.
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2 of 2 people found the following review helpful By H. Azzarto on August 13, 2007
Format: Paperback
As a Director of Marketing for a small high tech start up firm, I'm always on the prowl for more practical and proven ideas on how to grow our business. I don't have alot of time to research new ideas but I found this book has done the research for me and I can implement some of these programs very quickly.

I found the section on quantifying the "lifetime value" of your customer particular helpful. The author takes you step by step (worksheet provided) on how to calculate the financial value of your current customer(s) and then through the process of calculating what happens if you increase the average value of the sale or frequency of the sale, and it s financial impact on your business. Things you think about but never really analyze on paper.

I also found the chapter on Surveys extremely helpful. The author provides you with everything you need to know about creating a survey (samples and worksheets included) and what to do with the data once you've collected your survey responses. Another reason to stay close to your customer.

This is a terrific book that presents many, many practical and useful ideas in one spot. And I always learn something from many of the stories in the book. The nice thing about this book is that I can implement many of the marketing programs one at a time and not feel like I have to do everything all at once. This has become my "marketing how-to" book and my reference guide.

I would have liked the author to have included more information on selling, telesales or telemarketing but maybe in her next book!
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2 of 2 people found the following review helpful By Paul D. Horn on August 14, 2007
Format: Paperback
As a small business owner, I don't have time or patience for lofty marketing theory. I want tips and tools that work, that I can implement without a lot of fuss. Although this author has the formal credentials and obviously knows her way around academia, I was struck by how practical and "accessible" this book is--written in a easy to read conversational style, almost as though you're sitting at the kitchen table with the author. The stories she shares (of her own business experience as well as clients')offer great examples of general principles and keep us engaged. And the book really is a "toolkit," offering all sorts of practical templates that you can put to use right away, especially if you take advantage of the CD ROM included with the book--a nice bonus feature. There is no shortage of books on the subject of marketing, but if you're looking for one that really "cuts to the chase," and will be a good reference for years to come, this is the one I'd recommend.
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