The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need! [Paperback]

Beth Goldstein (Author)

Book Description

Publication Date: July 23, 2007

Low- and no-cost tools that win customer loyalty

Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality.

Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to

• Develop targeted customer profiles using affordable market research techniques
• Get inside the heads of customers and learn what makes them tick
• Navigate your marketplace and turn obstacles into opportunities
• Establish winning partnerships that support your company's growth
• Sell your brand to the world using brochures, Web sites, direct mail, and advertising

“Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management

Editorial Reviews

About the Author

Beth Goldstein, founder of Marketing Edge Consulting Group, LLC, has more than 20 years' experience in sales and marketing. She works one-on-one with clients across the globe and teaches at Boston University's School of Management. Visit her Web site at m-edge.com.

Product Details

• Paperback: 256 pages
• Publisher: McGraw-Hill; 1 edition (July 23, 2007)
• Language: English
• ISBN-10: 0071477187
• ISBN-13: 978-0071477185
• Product Dimensions: 9.2 x 7.3 x 0.9 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #1,143,791 in Books (See Top 100 in Books)

More About the Author

Author, consultant, trainer and founder of Marketing Edge Consulting Group, Beth Goldstein has empowered hundreds of entrepreneurs to successfully grow their companies. Download Beth's Consultant Profile

Beth Goldstein helps companies gain an understanding of how their customers think, what they value and what influences their purchasing decisions then applies this knowledge to create targeted sales and marketing programs that drive revenue growth while increasing profitability and customer loyalty.

Her first book, The Ultimate Small Business Marketing Toolkit (McGraw-Hill) is used in 30+ cities around the U.S. to teach business owners the critical skills they need to accelerate growth. In addition to running her consulting practice, Beth conducts small business growth workshops around the U.S. and abroad and is the Faculty Director for Boston University's Online Graduate Certificate in Entrepreneurship Program (recognized by Fortune Small Business Magazine/CNN Money as one of the top 5 e-learning entrepreneurship programs in the U.S.).

Beth brings extensive practical work experience in marketing and sales to her teaching and her practice at Marketing Edge. She has been responsible for creating and executing marketing and sales programs for high-tech, banking and manufacturing firms, both in the U.S. and Europe. In her early career, Beth recruited and managed a 250-person sales force for a national healthcare provider and uses this sales expertise to help her clients understand the importance of blending sales and marketing techniques to achieve top line growth. She regularly conducts surveys and market research for her clients with results driving critical business decisions that support their ability to achieve solid growth.

Beth also teaches Entrepreneurial Sales and Marketing at the Boston University School of Management and runs the university's $50K New Venture Competition. She served as the Lead Instructor for the InnerCity Entrepreneurs' 15-state, nationwide training program, run in conjunction with the Small Business Administration (SBA). This program helps urban entrepreneurs strengthen and grow their existing businesses. Beth was instrumental in developing the 9-month curriculum and taught the business accelerator program in Massachusetts for several years.

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Right to the Point, September 24, 2007

By 

Peter Marton - See all my reviews
(REAL NAME)   

This review is from: The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need! (Paperback)

The book "Small Business Marketing Toolkit" by Goldstein is one of those rare books that has essentially distilled all of the key point of marketing and related business into an easy to read and easy to absorb package. I am an entrepreneur and also teach entrepreneurship, and I have begun to refer to the content and approach of this book in both my work and academic lives. It cuts through all of the usual academic chatter and presents the most important points and insights in a clear and unencumbered way. I would highly recommend it to someone looking for these attributes in a book on this topic.

4 of 4 people found the following review helpful:

5.0 out of 5 stars Great Book!, August 12, 2007

By 

gls "gls" (Boston, MA) - See all my reviews

This review is from: The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need! (Paperback)

I really like this work. I believe it's:

1) Practical, and one can apply/use the information immediately
2) Has real-life stories of entrepreneurs
3) Great interviews with experts in the field
4) A strong focus on sales and marketing and how they need to work together
5) An important focus on developing customer surveys...everything you need to know in order to develop your own and make sure the information is valuable and can help you make decisions
6) A CD-Rom is so well designed it makes it really easy to use the information in the book and apply it to your own business...whether it's still a concept or a business you've been running for years
7) A down to earth, easy to read format

However, I believe that more worksheets or even more real life stories would add value. I would also love to see more information on sales, even if this is a marketing book.

But, overall it's terrific!

4 of 4 people found the following review helpful:

4.0 out of 5 stars Practical Advice, September 16, 2007

By 

Candida G. Brush (Boston, MA) - See all my reviews
(REAL NAME)   

This review is from: The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need! (Paperback)

Beth Goldstein has taken her years of real world experience put it into a easy to read format. The conversational style mixed with simple frameworks and practical tips make this a must read for any small business owner. Many books for small business owners simply reuse tools for large company marketing- but this book presents examples, market research methods and customer analytics in a language and scale most appropriate for small firm owners. The market plan implementation is definitely a winner. All small business owners should own this practical and useful book.