Ultimate Webinar Marketing Guide [Kindle Edition]

Lewis Howes (Author)

Book Description

How to Succeed with Webinars

In four years, Lewis Howes went from sleeping on his sister’s couch to earning 7 figures because one webinar showed him a new way to market his business. One webinar. Wow!

Lewis is an excellent example of the inspiration and innovation we strive to support at Citrix. Our goal is to provide powerful, simple-to-use solutions that enable people to share their ideas with anyone, from anywhere.

So when Lewis came to us with the idea to write a book on webinars, we were thrilled. Who better to show the value of “anyone, anywhere” connections than the guy who started hosting webinars with a buddy in a basement and within a few years had built a million-dollar business?

Lewis did it by using the convenient format of webinars to connect with his customers wherever they are, to have conversations about what matters to them most and to provide actionable information they can immediately put to use.

We’re proud that a great communicator like Lewis uses GoToWebinar as his primary business tool. He has built a phenomenally successful business, and we’re happy that GoToWebinar makes it easy for him and his business to shine.

And now, this book gives you the opportunity to do the same.

To your success!

Brett Caine, Senior Vice President and General Manager Online Services Division, Citrix Systems

Product Details

• File Size: 889 KB
• Print Length: 96 pages
• Simultaneous Device Usage: Unlimited
• Sold by: Amazon Digital Services, Inc.
• Language: English
• ASIN: B007HHO18Q
• Text-to-Speech: Enabled
• X-Ray: Enabled
• Lending: Enabled
• Amazon Best Sellers Rank: #114,293 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Most Helpful Customer Reviews

10 of 10 people found the following review helpful

2.0 out of 5 stars Puzzled by all of the 5-star reviews; lots of typos and over-reaching assumptions October 30, 2012

By BBB

Format:Kindle Edition|Amazon Verified Purchase

I run a software company that wants to use webinars to promote our products as well as educate our target market about issues related to our industry. We are already a GoToWebinar customer and I was excited to purchase this eBook because of the reviews. However, I was quite disappointed upon reading it. There are numerous typos - the book really could use an editor. I was surprised that GoToMeeting sponsored the book without having those typos corrected - it's as if they didn't read it themselves. I do not know the author nor had I heard of him prior to seeing this ebook. It makes me wonder if the other reviewers had the same unbiased point of view.

Typos aside, there are also many over-reaching assumptions that come across very "salesy." For example, the author talks about estimating revenue based on an email list size of 500 and presuming 20% of the list members attend the webinar. In reality, that is an extraordinarily high percentage.

He does provide some good suggestions on preparing for the webinar, such as arriving early and welcoming attendees as they login. He also has recommended times to host the webinar based on his experience. However, he does not clarify whether the time of hosting was affected by the type of product and its target market. Little things like this would have provided a lot more insight to readers who sell a variety of products and services. It felt like there were many generalizations in the book that didn't apply to many industries.

Also, there are very few concrete suggestions on how to market the webinar beyond one's house list or a partner's list. He talks about how he was able to create a LinkedIn group with tens of thousands of members, but does not provide details on what caused the group to grow to that size. It would have been useful to read specific tips.

This is not a bad book, but it is definitely not a 5-start book. The myriad of typos alone would have disqualified it for that rating. The author's tone is friendly and open. He does seem to want to share what he knows. I wish the book didn't fall short of providing some really helpful information. He seems to know a lot more than he included. If you are a complete newbie to the professional working world, then perhaps you will pick up more from this book than anyone with 2 or more years of work experience. For the rest of us, it could have used an infusion of the author's additional knowledge and experience.

6 of 7 people found the following review helpful

5.0 out of 5 stars Lewis - the "Linkedin King" definitely knows his stuff March 6, 2012

By askjayson

Format:Kindle Edition

If theres anything Lewis knows, its how to bring people together. He's passionate about community and inspiring others to leverage their talents. His Ultimate Webinar Marketing Guide is sure to be one of the best informational products, written by one you can trust. A great read by a great story teller and informative writer with real world experience.

3 of 3 people found the following review helpful

5.0 out of 5 stars Lewis is the Webinar Marketing Go-To-Guy March 11, 2012

By Amy Porterfield

Format:Kindle Edition

Everything I know about webinar marketing I learned from Lewis Howes. Really! I never used webinars in my business until Lewis showed me how valuable they could be for my clients and to my bottom line. And then he taught me how to create webinars that convert - and this changed my business overnight. Now I do monthly webinars as a key foundation to my business growth. Lewis' new book teaches you everything he knows about growing your business with webinars and it is a MUST READ for anyone looking to build authority, increase exposure, add massive value and increase revenue. There is no doubt that Lewis Howes is the leading authority in webinar marketing!